funded in

2nd Policy Meets Reseach Workshop

Vienna 28.01.2011François Jégou

Strategic Design Scenarios

2nd Policy Meets Research Workshop: Scenario ExerciseScenarios building as knowledge brokering process...Sustainable Food _ The 'Pie Baking' Exercise

Guidance & Examples...

2nd Policy Meets Research Workshop: Scenario Exercise2

SCENARIO EXERCISE

An appetiser for the "3rd Policy Meets Research Workshop"...

Objectives:

- to agree a very simple scenario...

- ...based on a limited mix of policy measures and research actions.

- provide material for the "3rd Policy Meets Research Workshop" scenario building workshop;

- already experience how collaborative scenario building could enhance convergence and mutual understanding;

2nd Policy Meets Research Workshop: Scenario Exercise3

SCENARIO EXERCISE

SimuationParticipants sitting by pairs:

1 policy maker,

1 researcher

for 20 mn...

RESEARCH POLICY

20 MN...

2nd Policy Meets Research Workshop: Scenario Exercise4

SCENARIO EXERCISE

The Pie basis…

2nd Policy Meets Research Workshop: Scenario Exercise5

SCENARIO EXERCISE

Pie Slices

(3 formats)

POLICY

RESEARCH

Large Medium Small

Large Medium Small

2nd Policy Meets Research Workshop: Scenario Exercise6

SCENARIO EXERCISE

Simulation

sustainable procur. (organic canteens & catering...);

2nd Policy Meets Research Workshop: Scenario Exercise7

SCENARIO EXERCISE

Simulation

sustainable procur.

(organic canteens

& catering...);

2nd Policy Meets Research Workshop: Scenario Exercise8

SCENARIO EXERCISE

Simulation

sustainable procur.

(organic canteens

& catering...);

shopping labelling and information

2nd Policy Meets Research Workshop: Scenario Exercise9

SCENARIO EXERCISE

Simulation

shop

ping

labe

lling

and

info

rmat

ion

sustainable procur.

(organic canteens

& catering...);

health and food

education in

primary and

secondary schools

2nd Policy Meets Research Workshop: Scenario Exercise10

SCENARIO EXERCISE

Simulation

shop

ping

labe

lling

and

info

rmat

ion

healt

h a

nd

food

ed

ucati

on

in

p

rim

ary

an

d

secon

dary

sch

ools

sustainable procur.

(organic canteens

& catering...);

campaigning and influencing consumers

to low meat diets

2nd Policy Meets Research Workshop: Scenario Exercise11

SCENARIO EXERCISE

Simulation

shop

ping

labe

lling

and

info

rmat

ion

healt

h a

nd

food

ed

ucati

on

in

p

rim

ary

an

d

secon

dary

sch

ools

campaigning and

influencing consum

ers to low

meat

diets

sustainable procur.

(organic canteens

& catering...);

preventing food waste

along the food chain

2nd Policy Meets Research Workshop: Scenario Exercise12

SCENARIO EXERCISE

Simulation

shop

ping

labe

lling

and

info

rmat

ion

healt

h a

nd

food

ed

ucati

on

in

p

rim

ary

an

d

secon

dary

sch

ools

campaigning and

influencing consum

ers to low

meat

diets

preventing food

waste

along the food

chainsustainable procur.

(organic canteens

& catering...);

incentive for distribution to shift food chain to organic andlocal…

2nd Policy Meets Research Workshop: Scenario Exercise13

SCENARIO EXERCISE

SimulationAdd a title!

sustainable procur.

(organic canteens

& catering...);

shop

ping

labe

lling

and

info

rmat

ion

healt

h a

nd

food

ed

ucati

on

in

p

rim

ary

an

d

secon

dary

sch

ools

campaigning and

influencing consum

ers to low

meat

diets

preventing food

waste

along the food

chain

incentive for distribution

to shift food chain

to organic and

local…

Business as usual/green

Busines as usual / greenBusines as usual / green

2nd Policy Meets Research Workshop: Scenario Exercise14

SCENARIO EXERCISE

Simulation

sustainable procur.

(organic canteens

& catering...);

shop

ping

labe

lling

and

info

rmat

ion

healt

h a

nd

food

ed

ucati

on

in

p

rim

ary

an

d

secon

dary

sch

ools

campaigning and

influencing consum

ers to low

meat

diets

preventing food

waste

along the food

chain

incentive for distribution

to shift food chain

to organic and

local…

Business as usual/green

Comment on your exchanges andexperience with your research/policy partner...

Comment on your exchanges andexperience with your research/policy partner...

2nd Policy Meets Research Workshop: Scenario Exercise15

SCENARIO EXERCISE

Simulation 2

2nd Policy Meets Research Workshop: Scenario Exercise16

SCENARIO EXERCISE

Simulation 2

Urban/peri-urban

farming;

short food

networks; self-

production

2nd Policy Meets Research Workshop: Scenario Exercise17

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

2nd Policy Meets Research Workshop: Scenario Exercise18

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsustainable products

2nd Policy Meets Research Workshop: Scenario Exercise19

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Financial incentives

(promoting local

agriculture and

local shopping)

2nd Policy Meets Research Workshop: Scenario Exercise20

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Sustainable food and cooking behaviours

Financia

l

ince

ntive

s

(pro

motin

g lo

cal

agricu

lture

and

loca

l

shoppin

g)

2nd Policy Meets Research Workshop: Scenario Exercise21

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Financia

l

ince

ntive

s

(pro

motin

g lo

cal

agricu

lture

and

loca

l

shoppin

g)

Sust

aina

ble

food

and

cook

ing

beha

viou

rs

Encouraging new

forms of direct

relationships

between food

producers and

consumers

2nd Policy Meets Research Workshop: Scenario Exercise22

SCENARIO EXERCISE

Simulation 2

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Financia

l

ince

ntive

s

(pro

motin

g lo

cal

agricu

lture

and

loca

l

shoppin

g)

Sust

aina

ble

food

and

cook

ing

beha

viou

rs

Encouraging new

forms of direct

relationships

between food

producers and

consumers

Revitalisation of traditional food cultures

2nd Policy Meets Research Workshop: Scenario Exercise23

SCENARIO EXERCISE

Simulation 2Add a title!

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Financia

l

ince

ntive

s

(pro

motin

g lo

cal

agricu

lture

and

loca

l

shoppin

g)

Sust

aina

ble

food

and

cook

ing

beha

viou

rs

Encouraging new

forms of direct

relationships

between food

producers and

consumers

Revitalisation of

traditional food

cultures

Radical/practices change

2nd Policy Meets Research Workshop: Scenario Exercise24

SCENARIO EXERCISE

Simulation 2Add a title!

Urban/p

eri-

urban fa

rmin

g;

short

food

network

s; se

lf-

product

ion

Choice editing (banning

unhealthy/unsust. products

Financia

l

ince

ntive

s

(pro

motin

g lo

cal

agricu

lture

and

loca

l

shoppin

g)

Sust

aina

ble

food

and

cook

ing

beha

viou

rs

Encouraging new

forms of direct

relationships

between food

producers and

consumers

Revitalisation of

traditional food

cultures

Radical/practices change scenario

Radical/practices change scenario...Radical/practices change scenario...

funded in

Thank you.

François JégouStrategic Design Scenarios

francois.jegou@solutioning-design.net

28.01.2011