- 1.
- From web content to mobile conversations
>
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- Squiz2010 User Conference
2.
> 3. > This is Joe 4. > Joe runs a bar 5. > Joe
doesnthave a website 6. > But he is on the web 7. > talking
with his customers 8. > responding to blogs 9. > There are so
many conversations 10.
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- http://www.mobilewebbook.com/
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http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
> some happen without him 11.
- So what can we learn from Joe?
> 12.
> 13.
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- Your organisationsweb presence is bigger than your website
> 14. > 15.
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- As long as youre not a bar, you probably still need your
website
> 16.
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- The web is notjusta final resting place for published
documents; it is a place for conversations.
> 17.
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- Your clients/stakeholders are talking about you*Are you
listening?
> *And if theyre not, is that reassuring, or worrying?
18.
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- Word of mouth is the currency in the networked market
> 19. > 20.
> 21.
> 22.
> 23.
> 24.
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- Or the deck with the BBQ on it
> 25.
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- Or the deck with the BBQ on it
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- Some people will never enjoy your BBQ
-
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- Other people are completely content with decks and BBQs
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- Some people will enter your home via the deck
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- Regular visitors will likely see both
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- You cant cook complicated things on the BBQ
> 26.
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- 2007 is the year of the mobile web
> 27.
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- 2008 is the year of the mobile web
> 28.
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- 2009 is the year of the mobile web
> 29.
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- 2010 is the year of the mobile web
> 30.
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- 2011 is the year of the mobile web?
>
31.
- Matts argument for the mobile web:
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- Most websites are bloated
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- Mobile design forces focus
> 32.
- Matts argument for the mobile web:
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- Most websites are bloated
-
- Mobile design forces focus
> 33.
- Matts argument for the mobile web:
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- Most websites are bloated
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- Mobile design forces focus
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- Design mobile first* and watch your full site benefit
>
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- * Not applicable to decks
34.
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- More likely to stay the weekend during the long winter
months?
> 35.
- From web content to mobile conversations
>
-
- Squiz2010 User Conference