https://www.flickr.com/photos/matthewalmonroth/5479747909

From UI to UX Building Ethnographic Praxis in a Usability Engineering Culture

Kirsten Bandyopadhyay & Rebecca Buck

B

New LightningExperience

B

FROM Change

Our story of

TO

ORGANIZATIONAL

B

http://stockarch.com/images/transport/automotive/golden-gate-highway-4807

How did we get here? A

DESIGN MATURITY STAGES

Wu and McMullin, 2006

Problem Framing

Problem Solving

Feature & Function

Style

No Conscious Design

A

A

DESIGN MATURITY STAGES

Problem Framing

Problem Solving

Feature & Function

Style

Done by Executives

Outsourced

A

DESIGN MATURITY STAGES

Problem Framing

Problem Solving

Feature & Function

Style

Research team’s focus

A

A

DESIGN MATURITY STAGES

Problem Framing

Problem Solving

Feature & Function

Style

Goal

A

Excavation B

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

UX Outsourced

Outsourced

...

BProblem Framing

Problem Solving

Feature & Function

Style

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

Internal UX Team

Outsourced Usability Analysts

...

BProblem Framing

Problem Solving

Feature & Function

Style

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

New role

Outsourced Usability Analysts

Usability Analysts

UX Researchers

...

BProblem Framing

Problem Solving

Feature & Function

Style

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

Consolidated under usability

Outsourced Usability Analysts

Usability Analysts

UX Researchers

...

BProblem Framing

Problem Solving

Feature & Function

Style

Usability Team

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

New manate

?

?Outsourced Usability Analysts

Usability Analysts

UX Researchers

...

BProblem Framing

Problem Solving

Feature & Function

Style

Usability Team

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

We joined

?

?Outsourced Usability Analysts

Usability Analysts

UX Researchers

...

BProblem Framing

Problem Solving

Feature & Function

Style

Usability Team

A

A

A

ToFromPROBLEM FRAMING

IDEATION

EXPERIMENTATION

EVALUATION

OPTIMIZATION

PROBLEM FRAMING

IDEATIONEVALUATION

OPTIMIZATION

EXPERIMENTATION

A

ExcavationLanguageValuesGoals

A

FoundationA

Problem Framing

Feature & Function

Style

Problem Solving

DESIGN MATURITY STAGES

A

There are 200 people in

the deck!

They were reading all 115 pages?!?

A

For Feature X:A

Opportunity Work Space

B

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

Foundational projects

?

?Outsourced Usability Analysts

Usability Analysts

UX Researchers

...

BProblem Framing

Problem Solving

Feature & Function

Style

Usability Team

FoundationUtilityPartnersVisability

B

Construction B

B

Vertical Horizontal or

Should the navigation be vertical or horizontal?

B

Apps :) Apps :)

How do people navigate through the product?

Not an app :(

B

Creating Documents

Running Businesses

B

B

ConstructionProcessesOutcomesExperiments

A

Today

http://archives.sfexaminer.com/sanfrancisco/golden-gate-bridge-foot-bicycle-traffic-to-return-to-near-normal/Content?oid=2186372

A

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Executives

Impact at every level

?

?Outsourced Usability Analysts

Usability Analysts

UX Researchers

... A

BProblem Framing

Problem Solving

Feature & Function

Style

Usability Team

Research WallsProblem Framing

Feature & Function

Style

Problem Solving

DESIGN MATURITY STAGES

Style

B

S1 MobileProblem Framing

Feature & Function

Style

Problem Solving

DESIGN MATURITY STAGES

A

Problem Framing

Feature & Function

Style

Problem Solving

DESIGN MATURITY STAGESEarly stage prototyping

B

Jan Schmiedgen, http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp

A

Problem Framing

Feature & Function

Style

Problem Solving

DESIGN MATURITY STAGESLightning Design System A

Thank youKirsten Bandyopadhyay & Rebecca Buck

http://www.howardmodels.com/fun-stuff/golden-gate-bridge/Golden-Gate-Bridge-Sunset.jpg