Post on 14-Oct-2020
From Social Department to
Crazy Bitch Bingo
How to Defeat Your Ego and Manage
Your Team in a Real-Time World.
Censorship
• The temptation to censor and control the
activities of your team can be detrimental to
your organization.
3
Censorship
• The temptation to censor and control the
activities of your team can be detrimental
to your organization.
• There is a better way to manage your team
in today’s real-time world.
4
How People Portray Themselves
Online
5
Descendent of Henry Ford?
6
History and Leadership
• Improved working
conditions.
• Increased wages
(more than doubled
them actually).
• Reduced the work
week to 40 hours.
7
Ford’s Ego
• Profit Sharing was tied to compliance of
how one should live their PERSONAL life.
• More than 50 investigators plus staff were
employed within a Social Department to
investigate people’s lives.
• A large percentage of employees were
unable to qualify for the profit sharing.
8
What Ford Learned
• “Paternalism has no place in industry”
8
9
What Ford Learned
• “Paternalism has no place in industry”
• “A broad workable plan of investment and
participation will do more to solidify industry
and strengthen organization.”
10
What Has Changed in the Past 100
Years?
Time spent last year reading our friend’s
Facebook updates and sharing “25 Random
Things About Me” questionnaires totaled 1.7
billion minutes compared to this year’s 13.9
billion. That’s a 700 percent increase in time
spent virtually loafing around, according to
Nielsen Online.
11
What Does That Mean?
12
That’s How We Role
13
Question
What are you doing today to ensure that an
equivalent disaster does not happen within
your organization?
14
Question
How would such a situation be handled at
your company if it were to happen today?
15
Ashley Payne
16
Today’s Challenges
17
Today’s Challenges
18
Reflections on Ford’s Experiment
• Employees are conversing online -
regardless of what our social media
guidelines may dictate.
• Employees are more loyal to themselves
than to their employers.
• It is egotistical to assume anyone can
dictate how a person lives their lives.
19
Encourage the Use of Social Media
• 31% of people on social networks seek to
be part of a community.
• 28% seek recognition from peers.
• 22% are sharing with friends and family.
20
Create a Culture of Participation
• Businesses are paying closer attention and
reacting to social media, not as corporate
monoliths via press releases, but as
individuals, with faces, personal profiles,
opinions, and stories to tell.
21
Create a Culture of Participation
• Mass communications is being rapidly
replaced by more personal communication
among community members. Some of
those community members are employees
that work for the company that produces
the product or services; others are
partners, prospects, and clients.
22
Promote the Value of Personal
Branding
• Make it about them.
• Make sure everyone knows how to use the
privacy settings of the various tools
available.
• Converse, Share, Celebrate.