CONVERTING CLICKS TO CASH IN 3 STEPS

FROM SLACK TO ACT!

Andrew LittlefieldNonprofit Fundraising Marketer at WeDidIt

Rory GreenAssociate Director of Development, Simon Fraser University

Maeve StrathyFundraising Professional

Step 1. Engaging Online Supporters in Real-World Actions

Step 2. Cultivating Donors and Soliciting Mid-Level Gifts

Step 3. Identifying Major Gift Potential

Step 1. Engaging Online Supporters in Real-World Actions

What Does Online Support Look Like?

Image illustrating motivations for support

Motivations

Social Media Action Donations

• Strong emotions

• Personal connection

• Sense of injustice

• Desire to change something

• Wants public to know their stance

• Personal connection

• Connected via friend or family

• Sense of duty/obligation

• Not something that is always broadcasted

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Make a Plan

• Designate a leader • Delegate tasks• Prepare materials

Test!

The Path of Least Resistance

Use a Strong Call-to-Action

Opens the door for future communications

SM posts

Engage

Direct towards action

Give them a place to land

Follow up and build relationship

“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”

Like, retweet, follow, share, etc.

“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”

Easy pledge landing page

Thank you emails, follow up action, inform on outcomes.

Be a Part of the Conversation

Be Visible

SM posts

Engage

Direct towards action

Give them a place to land

Follow up and build relationship

“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”

Like, retweet, follow, share, etc.

“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”

Easy pledge landing page

Thank you emails, follow up action, inform on outcomes.

SM posts

Engage

Direct towards action

Give them a place to land

Follow up and build relationship

“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”

Like, retweet, follow, share, etc.

“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”

Easy pledge landing page

Thank you emails, follow up action, inform on outcomes.

Special Private Q&A

blog.wedid.it/subscribe

#DonorLove Rendevous

May 11th, 2016 | TorontoDonorLove.ca

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