From SEO to Inbound Marketing Rivers Pearce

Building Brand Authority Zack Hanebrink

Recalibrate

People

People

Define Your Ideal Client Create Personas

• Demographics • Lifestyle • Pro Tip! - Nielsen

People

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People

People

Target Leverage Persona

• Content • Outreach • Needs/Wants

People

Connect Focused

• Content • Outreach • Needs/Wants • Builds Trust • Leverage your USP • Connect on a level not previously attained from traditional SEO

Exposure

Exposure

Exposure

Brand Authority

Brand Authority

Think Bigger

• Eric Schmidt once said, “Brands are the solution, not the problem…” • Be the expert in your space • Leverage real actions • Optimize your brand • Build trust

Questions?