Post on 05-Jan-2016
Friends ChatFriends Chat
Friends Chat on Voice
Voice Chat
Friends Chat is a full bodied, well researched, complete user interface for subscribers to talk/ chat over Voice anonymously
(sharing only their virtual identities that are created by them and never giving out the mobile numbers). The intuitive, dynamic menu
makes Friends Chat an exhilarating experience
Internet Social Networking Mobile Social Networking
Chatting the Internet Way…
Internet chatting is a hugely popular phenomenon the world over, with communities coming together to hold discussions and express their views on topics of interest. The only drawbacks are that :
• Users need a constant Internet connection
• Need to be comfortable with a keyboard
• And aren’t able to easily convey their true emotions.
Chatting the Mobile Way…
• With Voice Chat, users have the same opportunity to catch up with like-minded people, but rather than having to type to communicate, they talk.
• Communities of users can readily express emotions
• They don’t require a keypad or Internet connectivity, they simply use their mobile phone to enter discussion groups.
How is it different from Internet
Mobile Chat – Edge over Internet
• Promising as it would just accentuate all the drivers of chat:– Secure (mobiles are mostly personal unlike computers which are shared)– High availability (mobile is always on and with you) – Little or no spam as it would be charged.– No bandwidth issues– No Waiting between the clicks– No carrying of laptops all the time for chatting
To IVRRegistration
On Voice Chat
Registration Complete and user gets his Unique
Chat ID via SMS
Browses Voice Chat User Profiles
Selects a profile to chat with.
Voice Chat System calls to selected party
Call connected to selected profile
New User Calls
Profile Pool
How Voice Chat works?• User dials the IVR short
code and registers to the service and is provided with a unique Chat ID.
• Creates his profile by answering simple questions.
• User then records a short prompt on himself/ herself for others to hear and chose from.
• User given an option to select profile from a profile pool.
• User can call the desired profile and directly speak to other subscriber
• Element of anonymity is maintained as only the Chat ID is shared and not the mobile number
New User
CLI Displays A Party’s Chat ID maintaining privacy of profile
Subscriber completes his profile by answering few questions like age, gender , Hobbies, Chat Interest
Main Menu Options
1. Browse and select profiles and talk to Friends in your area.2. Talk to known friends by Dialing direct Chat ID3. Manage your Account
User calls on Short Code
3
User can edit his own profile and search criteria.Can Block/Un-Block ,Login/Logout or Unsubscribe from the Service.
Browses Voice Chat User Profiles
Selects a profile to chat with.
Voice Chat System calls to selected party
1
Call connected to selected
profile
Existing User Profile Pool
How Voice Chat works?• Registered subscriber Dials
Short code
• Given the option in the main menu to browse and talk to selected profiles or call directly to a known Chat ID.
• If Chooses to hear profiles, user given an option of speaking to the selected profile and the calls gets patched.
• CLI displayed is user’s Chat ID for maintaining the privacy of the profile
• After call is disconnected the Chat ID’s are sent to both users for future conversation
• In Account Management subscriber can change and edit profile and various other options.
Existing User
CLI Displays A party’s Chat ID maintaining privacy of profile
Chat BasicsFair Success of Altruist Friends Chat on voice
across operators in India .Unified platform with access on Voice, SMS and WAP would provide the next usage and
revenue leap
•Addition of Chat rooms/ topical discussion boards•Blogs•Convenient SMSing.
Enhanced Features
Anonymity
More Upfront
Group Interaction
The critical elements of anonymity and ease of use are furthered.
Chat would allow an even more upfront and no holds barred initiation, introduction and interaction platform to users.
People get into rooms/ huddles for finding like minded mates. Discussions on topical issues can be initiated and enjoyed over SMS Chat.
On Ground Strategy
Momentum Opportunity Analyzer
Creatingimpact
TGMapping
Impressintrigue
EducateEngage incentive
utilityAcquire
Involve
Identify Consumers
Identify Consumers
InvolveGive them reason to
explore
InvolveGive them reason to
explore
SustainHelp them subscribe
SustainHelp them subscribe
ObjectiveBy creating necessary hype
Intrigue in their mindset
ObjectiveBy creating necessary hype
Intrigue in their mindsetObjective
Get them engagedObjective
Get them engagedObjective
Drive utilityObjective
Drive utility
BenefitsSubscriber BenefitsSubscriber Benefits
• Communicate with emotionVoice is a far more expressive form of communication than text, creating a greater affinity between communities of users
• Login at willUnless the user chooses to logout, connection to other members is 24x7
• Simple to useSubscribers don’t need a keypad or Internet connection, they simply talk via their mobile
• SecurityIndividual mobile numbers are not disclosed hence providing security to the user
• No language barriersUsers can determine their language of choice for discussions, enabling greater freedom of expression
Operator BenefitsOperator Benefits
• Exploits existing infrastructureVoice Chat is provided on existing infrastructure, enabling operators to realize a greater return on investment
• Improved revenue generationVoice Chat is an easy to use version of Internet chat, helping operators generate additional voice revenue
• Competitive AdvantageAvailability of product which ports the internet experience over the mobile with element of voice will provide a competitive edge to the operator
Network Architecture
Thanks