@markeelliott melliott@vapartners.ca www.vapartners.ca

Presentation for

Free or Nearly Free Sales Tools

August 15, 2012

@markeelliott melliott@vapartners.ca www.vapartners.ca

Agenda• Introduction• CRM• Marketing Automation• Linkedin• Twitter• Social Media Tools• Skype• Web demos• Blog• Meeting Plan• Resources• Sales Peer2Peer

@markeelliott melliott@vapartners.ca www.vapartners.ca

Introduction

• Mark Elliott co-founder • VA Partners provides Part-time Sales and

Marketing• 15+ Years of Sales and Marketing• Worked with 50 clients over 5 years• Created a $600,000 annual annuity stream for a

finance company• Grew Financial client from 1 to 44 customers and

double revenue• Closed over $100,000 in sales directly from Social

Media Leads• Booked over 70 meetings using Social Media• Increased revenue for web based company by 50%

@markeelliott melliott@vapartners.ca www.vapartners.ca

Sales gets a bad reputation

@markeelliott melliott@vapartners.ca www.vapartners.ca

Sales CRM• Accounts• Contacts• Activities• Opportunities• Notes• Leads• Share information

@markeelliott melliott@vapartners.ca www.vapartners.ca

Marketing Automation• Newsletters• Marketing campaign• Analytics• Activity

@markeelliott melliott@vapartners.ca www.vapartners.ca

Linkedin• Connections• Status Updates• 2nd Connections• Groups

@markeelliott melliott@vapartners.ca www.vapartners.ca

Twitter

• Research• Reinforce message• Connect with

customers, partners, prospects

@markeelliott melliott@vapartners.ca www.vapartners.ca

Social Media Tools• Search• Mutiple Views• Lists• Schedule Tweets

@markeelliott melliott@vapartners.ca www.vapartners.ca

Skype• Free Calls • Inexpensive long

distance• Connect to multiple

people• See when people are

available

@markeelliott melliott@vapartners.ca www.vapartners.ca

Web Demo• Presentations• Demos• Sharing documents

@markeelliott melliott@vapartners.ca www.vapartners.ca

Blog• Subject matter expert• Link is a good

document• Content for other

platforms• Linkedin

• Twitter

• Newsletter

• Drive more hits to your site

@markeelliott melliott@vapartners.ca www.vapartners.ca

Meeting Plan• Keeps the meeting on

track• Ensure you are moving

to the right goals and next steps

@markeelliott melliott@vapartners.ca www.vapartners.ca

Great Sales Resources

Entrepreneurs Tool Kit

Peer2Peer

Sales 2.0 Book

http://thesalesblog.com/

Linkedin Group

http://yoursalesplaybook.com

@markeelliott melliott@vapartners.ca www.vapartners.ca

Sales Peer2Peer• When• Frequency• Sales Topics

• International Sales

• Social Media for sales

• Hiring and Managing sales team

• Sales 101 Tips

• Sales Strategy

• Other topics