Post on 18-Mar-2018
Franklin County Urban Coalition
Strategic Prevention Framework Store Observation Project
Final Report January 16, 2013
Introduction
FranklinCountyUrbanCoalition(FCUC)requestedthatCommunityResearchPartners(CRP)createanobservationprotocolandsamplingplantoexamineaccesstoandadvertisementofalcoholanddrug‐relatedparaphernaliainFranklinCounty.ThisobservationresearchisasupplementtothelargerFCUCNeedsAssessment.
About CRP
CRPisauniquenonprofitresearchcenterlocatedinColumbus,Ohio,withamissionofstrengtheningcommunitiesthroughdata,information,andknowledge.Weconnecttheorywithpracticeandbringclaritytocomplexissues,creatinghighqualityproductsandresourcesforfunders,clients,andcommunities.CRPisapartnershipoftheCityofColumbus,UnitedWayofCentralOhio,theFranklinCountyCommissioners,andTheOhioStateUniversity.
Results
Alcohol and Drug‐Related Paraphernalia Presence by Target and Comparison Zip Codes n=132
Observation Target (n=68) Comparison (n= 64)
Coolers with at least one alcoholic beverage 1 35.6% 34.4%
Presence of drug or alcohol‐related products at register/ point‐of‐sale 95.6% 90.6%
Black & Milds 88.2% 68.8%
Cigars/Cigarillos 89.7% 60.9%
Blunt Wraps 80.9% 42.2%
Lighters 88.2% 65.6%
Bottle Openers 19.1% 10.9%
Pipes 36.8% 9.4%
Alcohol‐related Accessories/Apparel 19.1% 3.1%
Marijuana‐related Accessories/Apparel 25.0% 7.8%
Rolling Papers 58.8% 20.3%
Prominent Advertisements on Front Door of Store
Alcoholic Beverages or Alcohol‐related Products 41.2% 21.9%
Tobacco, Marijuana, or Drug‐related Products 36.8% 21.9%
Other 22.1% 56.3% 1At‐testwasperformedonthebeveragecoolerdata(p>0.22).Resultsindicatenosignificantdifferencebetweentargetandcomparisonsamplegroups.
FCUC Strategic Prevention Framework Store Observation Project Page 2
Sampling Method
Population and Age by Target and Comparison Zip Codes
Total
Population Age 0 – 17 yrs Age 18 – 24 yrs Age 25 +yrs
Target
43204 42,104 25.3% 10.7% 64.0%
43205 12,272 24.6% 10.0% 65.4%
43206 21,864 20.9% 10.0% 69.1%
43211 21,600 30.5% 9.5% 60.0%
43223 27,366 25.8% 10.6% 63.7%
Comparison
43201 35,495 7.2% 60.1% 32.8%
43202 20,251 10.9% 29.9% 59.2%
43209 27,228 21.6% 13.4% 65.0%
43212 18,551 13.7% 15.7% 70.6%
43213 30,444 23.4% 9.1% 67.4%
Source: U.S. Census Bureau, 2010 Decennial Census
TheOhioLiquorControldatabasewasusedtolocateestablishmentswiththefollowingalcoholpermits:
o C1:Beeronlyinoriginalsealedcontainerforcarryoutonly,
o C2:Wineandmixedbeveragesinsealedcontainersforcarryout.
o C2X:Beerinoriginalsealedcontainersforcarryout.
o D8:Saleoftastingsamplesofbeer,wine,andmixedbeverages,butnotspirituousliquor,atretail,forconsumptiononpremises.
Removalofnon‐convenience,gasstation,pharmacy,orcornerstoresfromsample:
o Largegrocerystorechainsandfastfoodestablishments
o Storeswithkeywordsincluding“Beer,”“Wine,”“Beverages,”“Liquor,”“Tobacco,”and“Drive‐thru”
Finalpopulationofeligiblestores
o Target:128
o Comparison:119
75Storeswererandomlyselectedtobeincludedineachgroup
Appendices
A:ObservationProtocol
B:ObservationProtocolGuide
C:ListofSampledStores
Franklin County Urban CoalitionStrategic Prevention Framework - Store Observation Protocol First Name of Observer:
A: Store Information B: Observation Information
Final Disposition of Observation:
Observation Completed
Store Not Found
Store not open at time of observation
Out of business
Convenience Store No alcohol sold
Convenience & Gas Unsafe environment
Drive-thru/Kiosk Staff suspicious/asked to leave
Drug Store/Pharmacy
Check the box for each product available at the counter/point-of-sale:
Black & Milds
Blunt Wraps
C: Cooler Counts of Alcoholic / Non-Alcoholic Beverages
Store
Name:Total number of coolers in store:
Address:
D: Counter / Point-of-Sale Survey
Other (please explain) Other (please explain):
Pipes
Cigars / CigarellosAlcohol-related
Accessories/ Apparel
Bottle Openers
E: Advertisements
Marijuana-related
Accessories/ Apparel
What product category best represents the predominant advertisement on the front door of the store? Lighters Rolling Papers
Alcoholic Beverages or
Alcohol-related Products
Tobacco, Marijuana, or
Drug-related products Other
Type of Store: Total number of coolers with at least one alcoholic
beverage:
Appendix A: Observation Protocol
Appendix B: Observation Protocol Guide
FCUC Store Observation Project Guide
This guide will instruct you on how to (a) conduct store observations and (b) input the store observation data into the Surveymonkey questionnaire.
A. How to conduct the store observation
Before each observation
o Fill out protocol items you already know: Your name, store name, store address including zip code.
o Re‐review the observation protocol
During observation
o Keep hoods down and hands out of pockets
o Walk at a regular pace. Look at items as if you are intending to buy but are uncertain of what you
want.
o Avoid obstructing the aisles or customers waiting in line to pay.
Observation steps to take in the store
a. Front door advertisement
Identify the MOST PROMINENT advertisement on the front door. Most Prominent: o Largest advertisement
o If all the same size then select the one closest to your eye level
o Identify which category best fits:
Alcohol‐related products such as beer, malt liquor, or wine coolers.
Marijuana/Tobacco‐related products such as Black & Milds.
Exclude cigarettes and smokeless tobacco
Other such as food, not alcoholic beverages, or automotive parts.
b. Counting the number of coolers
Count total number of coolers around the perimeter of the store and any free‐standing coolers. o Free‐standing coolers include ANY refrigerated cooler or freezer in the store.
Retrace your steps and count ONLY the coolers with at least ONE alcoholic beverage.
c. Survey the register / point‐of‐sale area
The observation area is from: o Floor to ceiling
o Within two feet on each side of the register
Appendix B: Observation Protocol Guide
Figure 1: Observation Area Diagram The items you may be noting as present are:
Black & Milds
Cigars/Cigarellos
Blunt Wraps
Lighters
Bottle Openers
Pipes
Alcohol‐related Accessories/Apparel
Marijuana‐related Accessories/Apparel
Rolling Papers
ONLY include items visible within the observation area. Items behind counter SHOULD be counted.
Document the observation
o Immediately record observation upon leaving the store
o Note which stores were not observable for someone else to complete
FAQ
1. How long should the observation take?
The observation should take anywhere between 1‐5 minutes.
2. What should I do if a store employee speaks to me?
If a store employee speaks to you, let them know that you are just looking and if you require
assistance you will notify them. If they ask you what you are doing or make you feel
uncomfortable, it is OK to leave. Be sure to make a note to have someone else complete the
observation.
3. What if I can’t remember one of the observation questions?
Record your observation as you can best recall it and have someone else go in to observe the
outstanding items.
4. What counts as a cooler?
A cooler is any refrigerated section of a store including individual ice chests or freezers. Coolers
may have food as well as beverages.
5. Can I use a notepad or smartphone to take notes?
Yes. If you can do this discretely with a SMALL notepad or smartphone, it is OK to write down
the cooler counts and register items to remember.
B. How to input observation data into Surveymonkey
1. Log on to: https://www.surveymonkey.com/s/FCUC 2. Enter:
a. Your First Name
b. Store Name
c. Store Address
d. Store Zip Code
3. Answer questions
4. Select “Done” to complete
Appendix C: List of Sampled Stores
Target
43204
Store Name Store Address Store Name Store Address
United dairy farmers 670 1188 wilson rd LA Bodega SuperMKT 3018 Sullivant Ave
DOLLER GENERAL 1260 DEMOREST Lindo Mexico Restaurant 3203 Sullivant Ave
CERTIFIED 1421 DUBLIN RD certified oil corp388 3204 west broad st
JERRI AND BARRI INC 1536 W BROAD ST ` julian food llc 3277 west broad st
SAVE A LOT 154 N WILSON RD BRIGGS STOP MART 3452 BRIGG RD
WEHDAT 192 EUREKA dba marathon 3464 sullivanta
BEES FOOD MART 2516 W BROAD ST UNITED DAIRY FARMER 530 S HAGUE AVE
STEELE AVE MKT 2552 STEELE AVE SAN MARGHERITA MKT 55 MCKINLEY
SAVEWAY MINI MART 2585 W BROAD ST SPEEDWAY 799 N WILSON RD
MOBIL MART 2635 W BROAD ST SHELL 845 WILSON RD
no name listed 2714 Sullivant Ave DUCHESS 850 WILSON RD
Walgreens 06378 2770 west broad st CERTIFIED OIL 980 DEMOREST RD
Energy Mngt LLC BP 2800 Sullivant Ave Lucs Asian MKT Sullivant Ave
43205
A & M 1065 E Livingston Ave Save Way 1410 E Livingston Ave
OAKWOOD MKT 1081 E lIVINGSTON ARMOR INC 1768 E LIVINGSTON
Kims MKT 1327 E Livingston Ave
43206
WOODY FOOD 11C 1081 WHITTIER ST J & N MKT 1541 WHITTIER ST
BUSHMAN MKT 1145 PARSONS LITTLE VILLAGE IGA 704 PARSONS AVE
HIGH STOP 1290 S HIGH ST MARATHON FOOD CENTER 830 PARSONS
MARATHON 1509 LOCBOURNE RD PARSONS SUNOCO 959 PARSONS
CONVENIENT PLUS FOOD 1541 FREBIS AVE
43211
MCGUFFEY MKT 1066 E HUDSON ST GFS MKT 2207 Parkwood Ave
HUDSON MKT 1080 HUDSON ST FAST AND FRIENDLY 2460 PARKWOOD AVE
eagle superMKT 1464 cleveland ave E& EMKT 778 HUDSON AVE
RAY SUPERMKT 1547 CLEVELAND Weber Road MKT 900 E. Weber Rd
HUDSON EXPRESSN CARRYOUT 1818 HUDSON
43223
Gleason MKT 1004 Rich St. New Doren MKT 1971 Doren Ave
Shamrock 1010 Harmon Ave C‐Town 1975 West Mound St
Herberts MKT 1121 Sullivant Ave. Circle V 2124 W Mound St
Walgreens 1162 Harrisburge Pike eakin road MKT 2220 Eakin Road
Certified 1270 Harmon Ave. N&N SuperMKT 2240 Sullivant Ave
Sonoco 1305 Harrisburg Pike Roscoe's 2500 Sullivant Ave
Save Way MKT 1370 Sullivant Ave. Shop N Save 329 Central Ave
Mound ST Food MKT 1690 West Mound ST Speedway 715 Brown Road
M & J Carryout 1958 Sullivant Ave. Carniceria brothers 977 Harrisburg Pike
Appendix C: List of Sampled Stores
Comparison
43201
Store Name Store Address Store Name Store Address
High Five Carryout 1178 N. High St CVS/Pharmacy #2518 2160 N. High St
Natalias Carryout 1293 Summit St United Foodland 2218 Summit St
14‐0 Express Carryout 1481 N. High St Las Maravillas 233 W 5th Ave
7 Eleven Store 222 1551 N High St Ziggy's 350 W. Third Ave
Star Carryout 1565 N 4th St Camps Carryout 447 E 17th Ave
United Dairy Farmers 1680 N. High St G&L MKT 54 E 5th Ave
Dairy Family 184 W 5th Ave Express Mart 900 E 5th Ave
Go CO 1866 Summit St Certified 955 E 5th Ave
Soussy MKT 1950 N. Fourth St
43202
Clintonville Community MKT 200 Crestview North High St Get‐Go 3512 2845 N High St
Speedway 9281 2510 N High St Weber MKT 2991 Indianola Ave
Buckeye Fuel 2570 N High St Pace HI Carryout 3197 N High St
CVS Pharmacy 6950 2680 N High St United Dairy Farmers 656 327 E Hudson St
Turkey Hill 704 2685 N High St
43209
SHELL 1937 LIVINGSTON AVE DAIRY LAND EXPRESS 2555 PETZINGER RD
EXXON 2097 LIVINGSTON AVE DOLLAR GENERAL 3000 E BRAOD ST
LUCKY LOTTERY 2220 E LIVINGSTON WALGREENS 06273 3015 LIVINGSTON AVE
SPEEDWAY 5194 2240 E LIVINGSTON AVE CHUCKS CARRY OUT 3140N ALLEGHENY AVE
CIRCLE K STORE 5686 2481 PETZINGER RD aary king 3245 e braod st
CVS PHARMACY 6153 2532 E MAIN ST DAIRY MART #5‐7355 490 N CASSADY AVE
43212
United Dairy Farmers 609 1281 W 5th Ave Grandview Get‐Go 3509 1825 W. 5th Ave
Rife's MKT & Carry Out 1417 W 5th Ave Walgreens 3583 E. Broad
CVS Pharmacy 6147 1495 W. 5th Ave Walgreens 6201 E. Broad
Speedway 9371 1626 W. 5th Ave Speedway 6202 744 W. 5th Ave
Corner MKT 1717 Northwest Blvd Campus Pit Stop 868 W Lane Ave
43213
Speedway 1055 S. Hamilton United Dairy Farmers 4890 E. Maint St
CVS Pharmacy 3307 E. Broad Speedway 4901 E. Maint St
Shawns MKT 3309 E. Main St Yearling MKT 516 Yearling
R&M Carryout 3477 E. Main St Super Saver 555 S. Hamilton
United Dairy Farmers 4374 E. Broad True North 5989 E. Maint St
United Dairy Farmers 4374 E. Broad Turkey Hill 6977 E. Broad St
CVS Pharmacy 4548 E. Main St Walts Carryout 81‐3 S. Hamilton
Shell 4751 E. Main St La michoacana Mexican MKT S. Hamilton