Four Ways to Reach Home Buyers Using Social MediaSeptember 2013

www.rallyverse.com@rallyverse

We don’t have to tell you that the last decade has been a roller coaster ride for the real estate industry.Things have picked up since the economic meltdown of 2008, but it’s still hard out there.

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Newspaper and TV ads are slowly disappearing and are being viewed as especially prehistoric to the 25-40 crowd – a crucial demographic for the industry.

Buyers – and increasingly, agents — are glued to Facebook, Twitter, and other social channels for research and advice.

A recent study noted that 79% of agents who used social media as a sales tool outperformed those who weren’t…And more than 40% of the agents surveyed said they have closed between two and five deals, as a direct result of social media marketing.

So how to best use social media to fuel your business? Here are four things to keep in mind when establishing your social media strategy:

1Use the Right Social Media

Platform for Your Message

Social media is best tackled with a multi-pronged strategy.Exploit each social platform’s angles and features uniquely.

For example...

Facebook: Spotlight new releases

Instagram: Showcase gorgeous exteriors

Pinterest: Focus on interiors

Twitter: Monitor local trends and updates

But consistency is key!

If you don’t have the time or resources to run 4-5 social media pages with different content on each, a consistently updated one with all of the above is the next best thing.

2Local, Local, Local

A steady stream of hyperlocal news flashes and comments = “We really get this area, so we get you.”There is more to buying a house than the house; restaurants, cafes, schools, and businesses all play a role in the decision.

Call out residents of specific neighborhoods:“A great new pizza place is opening nearby…”“A yoga class is seeking new members…”“A new open mic poetry night is having its first show…”

It’s crucial to showcase localized industry data that could be key to someone seeking a new place to buy or rent.

This data can include where the highest or lowest rent can be found, current mortgage rates, highly rated developments, etc.

3Establish Trust

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Sharing content from outside sources can be just as effective as original content. Whether it’s Realty Times, or the local paper, outside content will garner as much attention, and engagement as original content.

But the human voice can’t disappear completely — social media is still all about people.Successful marketers present the shared story along with a point of view that establishes their perspective. And builds trust.

A recent California Associations of Realtors study showed that 67% of agents using social media said they use it to keep in touch with clients.Making yourself open and communicative on social media goes a long way in establishing trust and faith.

4Actively Seek Leads

Social media is a great source for sales leads. How?Search on hashtags for your city, with terms like #realestate, #househuntingIgnore these conversations and you could be turning your back on new customers.

Social media is growing into a more valuable, cost-effective tool to bring home-buyers to your door.The minutes spent developing your skills there ultimately may become the most valuable investment you can make to succeed in real estate.

Technology can help you manage all these social media conversations in one place!Your business may already have a platform you can use – there are plenty of tools you can explore.

But, of course….

Rallyverse can help .

Thank You

info@rallyverse.com@rallyverse