Post on 28-Oct-2019
Forrester Business Technographics Global Mobility Data Report
July 2015
North America Organizations 100+ Employees Prepared for VMWare
© 2014 Forrester Research, Inc. Reproduction Prohibited
Agenda
About the Data 4
Key Findings 5
Mobile Business Priorities and Initiatives 7
Mobile Technical Priorities 12
Mobility Applications 16
Mobility Management 21
Mobile Budgets and Spending 28
M2M / Internet of Things 34
© 2014 Forrester Research, Inc. Reproduction Prohibited
About the Data
Survey Dataset. All data included in this report comes from the Forrester Business Technographics Global Mobility Survey, 2015. Data was gathered through a mixed methodology of phone and online surveys and fielded in March-April 2015.
Filtering by Geography. We have segmented data within this report by North America, (US & Canada)
Filtering by Company Size. This report includes data only from survey respondents working for organizations with 100 or more employees.
Role-Based Segmentation. We have segmented data within this report across two types of decision makers:
TDM – Technology Decision-Makers: refers to individuals working in an IT or technology role, regardless of seniority BDM – Business Decision-Makers: refers to individuals working on a business LOB or functional role, regardless of seniority
© 2014 Forrester Research, Inc. Reproduction Prohibited 5
Key Findings – Global Mobility Insights North America, 100+
BDMs TDMs
Mobile Business Priorities
Ø Address impact of digital technologies on the business (47%)
Ø Increase resources to safeguard / optimize apps performance (43%)
Ø Increase resources to safeguard / optimize app performance (58%)
Ø Address impact of digital technologies on the business (58%)
Mobile Organization Priorities
Ø Alignment b/w business and IT on mobile technology (37%)
Ø Mobile/Digital skills training for existing IT staff (36%)
Ø Alignment b/w business and IT on mobile technology (53%)
Ø Mobile/Digital skills training for existing IT staff (50%)
Mobile Business Benefits
Ø Improve customer service (38%) Ø Improve process efficiency (28%) Ø Improve customer satisfaction (27%)
Ø Improve process efficiency (39%) Ø Improve customer service (37%) Ø Improve customer satisfaction (33%)
Mobile Technical Priorities
Ø Update security technologies and processes for mobile apps (43%)
Ø Improve sophistication in using mobile message (38%)
Ø Improve mobile analytics capabilities (37%)
Ø Update security technologies and processes for mobile apps (55%)
Ø Comprehensive mobile management / security solution strategy (52%)
Ø Improve mobile analytics capabilities (47%)
© 2014 Forrester Research, Inc. Reproduction Prohibited 6
Key Findings – Global Mobility Insights North America, 100+
BDMs TDMs
Mobile Applications
% at least implementing the following: Ø Productivity apps (48%) Ø Web/video conferencing apps (42%) Ø Doc collaboration apps (42%)
% at least implementing the following: Ø Productivity apps (61%) Ø File sync and share apps (55%) Ø Doc collaboration apps (55%)
Mobile App Custom Development
% at least implementing the following: Ø Web/video conferencing apps (37%) Ø Doc collaboration apps (37%) Ø Productivity apps (35%)
% at least implementing the following: Ø Doc collaboration apps (49%) Ø Productivity apps (48%) Ø Customer facing apps (48%)
Mobile Budgets & Spending
Ø 56% expect at least 5% increase in spending in the next 12 mos.
Ø Highest increase in technology spending: Mobile app devt. tools (71%), Public cloud-aaS (70%)
Ø 65% expect at least 5% increase in spending in the next 12 mos.
Ø Highest increase in technology spending: Public cloud-aaS (81%), Big data solutions (77%) for mobile
M2M / IoT Ø 14% have implemented or are implementing M2M solutions
Ø 19% are planning to implement M2M solutions within 12 mos.
Ø 25% have implemented or are implementing M2M solutions
Ø 23% are planning to implement M2M solutions within 12 mos.
© 2015 Forrester Research, Inc. Reproduction Prohibited 7
Mobile Business Priorities/Initiatives North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives]
39%
34%
38%
31%
32%
19%
20%
20%
22%
25%
Address the increasing impact that digital technologies have on our business
Create a comprehensive multi-channel strategy to better serve our customers
Increase spending/resources to safeguard and optimize mobile app performance and availability
Expand our mobile commerce initiatives
Roll-out mobile management and/or security solutions
High priority Critical priority
Business Initiatives
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDM - North America Technology Decision Makers
27%
27%
32%
26%
35%
15%
15%
18%
18%
18%
Create an innovation center for testing how new mobile technologies can help workers or customers
Hire internal staff to support or 'Internet of things' initiatives
Retrain existing IT staff to raise their mobile and digital skills
Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business
Improve alignment between business and IT to better leverage mobile technology to address key business challenges
Organizational Initiatives
TDM Mobile Business & Organizational Initiatives North America, 100+
57%
53%
58%
54%
58%
53%
44%
50%
42% 42%
© 2015 Forrester Research, Inc. Reproduction Prohibited 9
Over the next 12 months, how important will each of the following mobile initiatives be? [Top 5 Business & Organizational initiatives]
33%
31%
30%
30%
35%
10%
11%
11%
12%
12%
Increase spending/resources to safeguard and optimize mobile app performance and availability
Roll-out mobile management and/or security solutions
Expand our mobile commerce initiatives
Create a comprehensive multi-channel strategy to better serve our customers
Address the increasing impact that digital technologies have on our business
High priority Critical priority
Business Initiatives
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 364 BDM – North America Business Decision Makers
23%
27%
18%
26%
26%
9%
9%
10%
10%
11%
Define a standard, companywide mobile development toolkit
Create a "center of excellence" to coordinate mobile efforts and ensure use of best practices across the entire business
Create a cross-functional, mobile steering committee
Retrain existing IT staff to raise their mobile and digital skills
Improve alignment between business and IT to better leverage mobile technology to address key business challenges
Organizational Initiatives
BDM Mobile Business & Organizational Initiatives North America, 100+
47%
42%
41%
42%
43%
37%
36%
28%
36% 32%
© 2015 Forrester Research, Inc. Reproduction Prohibited 10
What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply]
12%
13%
13%
15%
16%
16%
17%
18%
18%
21%
22%
22%
23%
23%
25%
27%
28%
32%
33%
37%
39%
Drive traffic/sales in other channels Provide differentiated products/services
Lower cost of goods sold Optimize inventory levels
Generate direct revenue/sales on mobile devices Optimize asset or product performance
Enhance brand awareness/ strengthen brand Open up new market segments
Test and learn Enhance perception as an innovative company
Improve lead generation Generate new revenue opportunities
Increase loyalty Address customers' rising expectations
Enable communication and collaboration with customers Lower operational costs Acquire new customers Faster decision making
Improve customer satisfaction Improve customer service
Improve process efficiency
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Business Investments Benefits North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 11
What benefits, if any, has your firm experienced over the past 12 months from your investments in mobile? [Select all that apply]
6%
7%
9%
9%
10%
10%
10%
12%
15%
15%
15%
16%
19%
20%
20%
22%
25%
26%
27%
28%
38%
Optimize inventory levels Lower cost of goods sold
Provide differentiated products/services Improve lead generation
Drive traffic/sales in other channels Generate direct revenue/sales on mobile devices
Test and learn Optimize asset or product performance
Enhance brand awareness/ strengthen brand Increase loyalty
Open up new market segments Generate new revenue opportunities
Lower operational costs Address customers' rising expectations
Enhance perception as an innovative company Enable communication and collaboration with customers
Faster decision making Acquire new customers
Improve customer satisfaction Improve process efficiency Improve customer service
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 364 BDM; North America Business Decision Makers
BDM Mobile Business Investments Benefits North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 12
Mobile Technical Priorities North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 13
Over the next 12 months, how important will each of the following mobile technical priorities be? (High & Critical Priority combined)
34% 35% 36%
38% 40% 40% 40% 40% 41% 41% 42%
43% 43% 44% 44% 45% 45%
46% 47%
52% 55%
Hire a third party to build smartphone and/or tablet apps Implement a strategy for and support of wearable computing devices
Implement or improve a corporate app store Implement a bring-your-own-device program for employees
Create a set of APIs that allow mobile developers to easily access functions/in Build and deploy more tablet apps for employees Build and deploy more tablet apps for customers
Improve our sophistication in using mobile message Build and deploy more smartphone apps for employees
Implement a strategy to support M2M or IoT initiatives Re-architect our middleware to better support mobile apps
Rationalize our traditional applications to better support mobile apps Integrate our mobile apps w/ capabilities provided by our business partners
Build and deploy more smartphone apps for customers Implement a mobile app performance and availability strategy
Leverage virtualization, VDI, or remote access tools for employees to access Leverage more public cloud based services to support mobile apps
Implement an identify access mgmt solution for mobile &/or cloud access Improve our mobile analytics capabilities
Implement a comprehensive mobile mgmt and security solution strategy Update our security techno & processes to better support mobile apps
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Technical Priorities North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 14
Over the next 12 months, how important will each of the following mobile technical priorities be? (High / Critical Priority combined)
20% 22%
24% 24% 25% 26% 26% 27% 27% 28% 29% 30% 30% 31% 31% 32%
35% 35%
37% 38%
43%
Implement a strategy for and support of wearable computing devices Implement or improve a corporate app store
Implement a bring-your-own-device program for employees Hire a third party to build smartphone and/or tablet apps
Implement a strategy to support M2M or "Internet of things" initiatives Create a set of APIs that allow mobile developers to easily access
Leverage virtualization, VDI, or remote access tools for employees to Implement an identify access mgmt solution for mobile and/or cloud
Re-architect our middleware to better support mobile apps Leverage more public cloud based services to support mobile apps Integrate our mobile apps w/ capabilities provided by our business
Build and deploy more tablet apps for employees Implement a mobile app performance and availability strategy
Rationalize our traditional applications to better support mobile apps Build and deploy more smartphone apps for employees
Build and deploy more tablet apps for customers Build and deploy more smartphone apps for customers
Implement a comprehensive mobile mgmt and security solution Improve our mobile analytics capabilities
Improve our sophistication in using mobile message Update our security technologies & processes to better support mobile
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 364 BDM North America Business Decision Makers
BDM Mobile Technical Priorities North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 15
What actions is your company taking to address implementing a comprehensive mobile management & security solution strategy as top priority?
[Select all that apply]
5%
10%
21%
33%
35%
53%
7%
18%
25%
35%
38%
50%
We are interested but have no formal plans
We are creating a multi-disciplinary team to put together our mobile management and security solution strategy
We have hired a third party to help us implement or improve our strategy
We are looking to better leverage our existing mobile management and security solutions
We are evaluating/selecting mobile management and security solution service providers
We are evaluating mobile management and security solutions
TDM BDM
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 376 TDM;126 BDM; North America Technology & Business Decision Makers who are implementing a comprehensive mobile management and security solution strategy
Mobile Technical Priorities/Actions North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 16
Mobile Applications North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 17
What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories?
21%
23%
18%
19%
16%
16%
14%
13%
11%
10%
16%
14%
16%
13%
14%
14%
14%
13%
14%
12%
18%
17%
19%
18%
20%
20%
18%
17%
18%
15%
27%
27%
30%
31%
29%
30%
34%
38%
37%
40%
15%
16%
15%
15%
17%
18%
17%
17%
18%
21%
HR or personnel apps including training
Sales presentation apps
Project and task management apps
Field service apps
Business intelligence or data dashboard apps
Customer relationship management apps
Web/video conferencing apps
Document collaboration apps
File sync and share apps
Productivity apps
Not interested Interested but no immediate plans Planning to implement within the next 12 months Implementing or implemented Expanding or Upgrading implementation
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Application Off-the-shelf Acquisition Plans North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 18
What are your firm's plans to purchase off-the-shelf (packaged) mobile applications for smartphones or tablets in the following categories?
17%
21%
12%
14%
16%
13%
12%
13%
12%
11%
23%
18%
21%
23%
25%
23%
23%
19%
19%
17%
21%
23%
30%
25%
20%
23%
20%
23%
23%
20%
25%
25%
25%
27%
26%
27%
31%
31%
30%
37%
7%
7%
8%
7%
7%
7%
9%
11%
12%
11%
Field service apps
Sales presentation apps
Customer relationship management apps
Business intelligence or data dashboard apps
HR or personnel apps including training
Project and task management apps
File sync and share apps
Document collaboration apps
Web/video conferencing apps
Productivity apps
Not interested Interested but no immediate plans Planning to implement within the next 12 months Implementing or implemented Expanding or Upgrading implementation
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 364 BDM North America Business Decision Makers
BDM Mobile Application Off-the-shelf Acquisition Plans North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 19
What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories?
26%
27%
24%
24%
21%
23%
21%
22%
21%
19%
21%
20%
13%
11%
13%
12%
13%
11%
12%
12%
13%
13%
13%
14%
19%
17%
17%
16%
19%
18%
18%
17%
16%
18%
16%
16%
26%
28%
29%
29%
29%
31%
29%
32%
30%
31%
31%
32%
14%
15%
15%
15%
15%
14%
18%
15%
17%
17%
18%
17%
HR or personnel apps including training
Sales presentation apps
Project and task management apps
Business partner-facing apps
Business intelligence or data dashboard apps
Field service apps
Customer relationship management apps
File sync and share apps
Web/video conferencing apps
Customer-facing apps
Productivity apps
Document collaboration apps
Not interested Interested but no immediate plans Planning to develop within the next 12 months Developing or Already developed Expanding or Upgrading development
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Application Custom Development Plans North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 20
What are your firm's plans to custom develop mobile applications for smartphones and tablets in the following categories?
22%
25%
22%
20%
16%
22%
21%
18%
21%
20%
21%
21%
20%
16%
21%
20%
22%
19%
18%
20%
16%
16%
14%
16%
27%
24%
21%
24%
24%
21%
21%
21%
21%
23%
22%
21%
19%
21%
22%
23%
23%
22%
24%
25%
27%
26%
27%
26%
6%
7%
7%
7%
9%
9%
8%
10%
7%
9%
10%
11%
Business partner-facing apps
Sales presentation apps
Field service apps
Business intelligence or data dashboard apps
Customer-facing apps
HR or personnel apps including training
Project and task management apps
Customer relationship management apps
File sync and share apps
Productivity apps
Document collaboration apps
Web/video conferencing apps
Not interested Interested but no immediate plans Planning to develop within the next 12 months Developing or Already developed Expanding or Upgrading development
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 364 BDM North America Business Decision Makers
BDM Mobile Application Custom Development Plans North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 21
Mobile Management North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 22
Today, which of the following capabilities does your firm provide to support smartphones and tablets? [Asked of TDMs only] [Select all that apply]
10% 10%
14% 14% 15% 16% 16%
18% 18% 19% 19%
21% 22% 22%
23% 25%
26% 27%
30% 30%
36% 40%
App-wrapping We do not support any apps besides those that are already on the
Corporate app store Mobile telecom expense software
A self-service portal where employees can configure and manage A comprehensive mobile app performance and availability strategy We tell employees which apps are approved to use from 3rd party
Deploy & manage packaged off the shelf apps that the company Provision data access and apps based on employee role/function
App or device tutorials, training or learning sessions Application virtualization tools
Hands-on app or device troubleshooting Update custom-developed apps
Break/fix/replace hardware service Mobile application management
Secure content Device configuration management
Mobile threat protection Helpdesk support for mobile apps or devices
Secure mobile browser Manage security on the device
Secure email client
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Support Capabilities North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 23
What are your firm's plans to use the following technologies to deliver mobile management services? - Asked of TDMs only
28%
24%
15%
14%
15%
15%
15%
12%
19%
18%
19%
14%
24%
25%
33%
41%
11%
14%
14%
16%
A standalone mobile application management solution
Mobile Application Performance Management (mAPM) solution or features
Enterprise mobility management which includes both device and application
capabilities
Basic device management through our email environment
Not interested Interested but no immediate plans Planning to implement within the next 12 months Implementing or implemented Expanding or Upgrading implementation
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 730 TDM North America Technology Decision Makers
TDM Mobile Management Services North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 24
Which vendor(s), if any, are you using to support mobile app performance and availability? [Asked of TDMs only] [Select all that apply]
6% 6% 7% 8%
11% 11% 11%
12% 14% 14%
17% 18%
19% 25%
40% 42%
53%
Perfectomobile
Splunk
New Relic
Crittercism
Aternity
Crashlytics
In-house developed/home-grown solution
Keynote
Appcelerator
CA
AppDynamics
Compuware
BMC
IT managed services firm
Oracle
HP
IBM
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 287 TDMs North American Technology Decision Makers whose firms have implemented mAPM solutions or features
TDM Mobile App Performance Management Vendors North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 25
Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements?
45% 47%
54% 54% 55% 55% 56% 57% 57% 59%
62% 63%
68% 68%
70% 73%
Our mobile services offer unique content not available on a PC
Our mobile app strategy is different from the strategy for our
Our mobile services have transformed our business
Our mobile services have transformed our overall customer
… mobile services has resulted in a signif. positive financial
We have the budget we need to support our mobile initiatives
Our mobile services are primarily a scaled down version of our
... unique needs of our customers while they are on the go &
… mobile services connect the physical world with digital content
We have CMO support for our mobile initiatives
... mobile services should offer consistency of a PC experience
Our firm sees mobiles as a strategic initiative
Our firm understands the impact mobile can have on our overall
Our broader senior leadership team understands the importance
Our CEO understands the importance of mobile
We have CIO support for our mobile initiatives
Agree (Strongly / Somewhat)
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 730 TDMs North America Technology Decision Makers
TDM Mobile Strategy for Customers North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 26
Thinking about your firm's current mobile strategy for customers, to what extent do you agree with the following statements?
29% 35%
37% 37%
41% 42% 43%
46% 48%
50% 55% 55% 56%
60% 63% 63%
Our mobile services offer unique content not available on a PC
Our mobile app strategy is different from the strategy for our
Our use of mobile services has resulted in a significant positive
Our mobile services have transformed our business
Our mobile services have transformed our overall customer
Our firm has identified the unique needs of our customers while
We have the budget we need to support our mobile initiatives
Our mobile services are primarily a scaled down version of our
Our mobile services connect the physical world with digital
We have CMO support for our mobile initiatives
Our philosophy is that mobile services should offer consistency
Our firm sees mobiles as a strategic initiative
We have CIO support for our mobile initiatives
Our firm understands the impact mobile can have on our overall
Our broader senior leadership team understands the importance
Our CEO understands the importance of mobile
Agree (Strongly / Somewhat)
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 364 BDMs North America Business Decision Makers
BDM Mobile Strategy for Customers North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 27
Which of the following tactics does your firm employ to guide the design of your mobile initiatives? [Select all that apply]
8%
10%
9%
14%
14%
12%
20%
20%
21%
18%
21%
22%
25%
30%
16%
14%
19%
17%
19%
23%
20%
21%
22%
26%
28%
28%
28%
34%
Holistic employee profiles that include mobile and other digital
Ethnographic or "ride along" studies to identify the unknown
Ethnographic or "ride along" studies to identify the unknown
Location and other contextual information to deliver the most
Holistic customer profiles that include mobile and other digital
Journey mapping to identify opportunities for mobile to
Cross-functional teams that include business and app
Cross-functional teams with both digital and non-digital
Customer personas/segments that include device ownership
Employee personas/segments that include device ownership
Cross-functional teams that include IT professionals
Journey mapping to identify opportunities for mobile to
Analysis of our employees' usage and attitudes to understand
Analysis of our customers' usage and attitudes to understand
TDM BDM
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers
Mobile Initiatives Tactics North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 28
Mobile Budgets & Spending North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 29
How has your group's/department's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months?
- BDM
1% 1% 2% 2%
45% 37%
33% 34%
13% 17%
4% 6%
Over the past 12 months Over the next 12 months
Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to 20% Increase more than 20%
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 331 BDMs North America Business Decision Makers (20+ Employees)
BDM Mobile Spending North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 30
Why is your group/department spending more of its own money on mobile? [Asked of BDM only] [Select all that apply]
5%
7%
10%
11%
16%
18%
20%
28%
29%
29%
39%
IT does not understand enough about how my business works to effectively utilize mobile
IT does not have the knowledge of the emerging technologies that can help my team innovate
It is cheaper to do it ourselves rather than using IT
Our technology-related requests/requirements are not a priority for IT
IT does not have enough funds to meet my group's needs
It is faster to do it ourselves rather than waiting for IT
Business leaders' use of consumer technology has changed their expectations of how enterprise IT should be used
Business executives' understanding of technology is increasing so they can interact more effectively with IT
Empowering customers with mobile applications is a top business goal for my company
The rising expectations of younger workers requires the business to push IT to keep technology current
Mobile is too important for the business not to be involved
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 210 BDMs North America Business Decision Makers who plan mobile-related products to increase by at least 5%
BDM Mobile Spending Drivers North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 31
How do you expect your group's/department's spending on the following mobile categories to change over the next 12 months?
[Asked of BDM only]
31%
54%
39%
42%
41%
27%
39%
43%
33%
33%
33%
27%
27%
52%
32%
45%
42%
42%
45%
37%
23%
33%
44%
35%
42%
38%
7%
9%
11%
13%
14%
14%
20%
20%
20%
21%
28%
29%
32%
Mobile display advertising
Off-the shelf mobile applications
Technology staff doing mobile that reports directly into your
Smartphones
Mobile voice, data, or conferencing services
Re-architecting middleware
Tablets
Paid search
Re-architecting traditional back-end applications to better
Use of a third party services provider/consultant for custom
Use of a consultant to develop our mobile business or
Mobile app development tools
Public cloud as-a-service offerings to support mobile
Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 22 to 151 BDMs North America Business decision-makers who are aware of specific mobile technology/services purchase in 2015 (20+)
BDM Mobile Spending Plans by Technology North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 32
How has your IT group's total spending on mobile-related products changed over the past 12 months? How do you expect it to change over the next 12 months?
- TDM
1% 1% 2% 2%
38% 30%
42%
38%
12% 23%
3% 4%
Over the past 12 months Over the next 12 months
Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase 10% to 20% Increase more than 20%
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDMs North America Technology Decision Makers
TDM Mobile Spending North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 33
How do you expect your IT group's spending on the following mobile categories to change over the next 12 months? [Asked of TDMs only]
42% 35%
31% 47%
40% 37%
36% 38%
34% 38%
33% 37%
29% 34% 34%
29% 31%
21% 17%
44% 52%
55% 37%
45% 44%
46% 44%
48% 44%
49% 33%
50% 47% 45%
49% 44%
54% 54%
11% 11% 11% 12% 12% 13%
14% 15% 16% 17% 17% 17% 17% 17% 19%
20% 21% 23%
27%
Off-the shelf mobile applications Smartphones
Corporate app store Third-party provider mobile app and device management Third-party services provider for mobile app performance Consultant to develop our mobile business or technology
Mobile app performance management software Re-architecting traditional back-end applications to better Re-architecting middleware to better support mobile apps
Mobile voice, data, and conferencing services Real-time predictive business and customer analytics for
Third party consultant to reengineer our business processes Third party services provider/consultant for re-architecting
Mobile device and application management software Third-party services provider/consultant for custom mobile app
Tablets Mobile app development tools
Big Data solutions for mobile Public cloud as-a-service offerings to support mobile
Decrease more than 10% Decrease 5% to 10% About the same Increase 5% to 10% Increase more than 10% Don't know
Source: Forrester Business Technographics Global Mobility Survey,2015
Base: 52 to 587 TDMs North America Technology decision Makers who expect their IT group to spend budget on mobile technologies and services in 2015 (20+ employees)
TDM Mobile Spending Plans by Technology North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 34
M2M / Internet of Things Adoption North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 35
What are your firm's plans to adopt M2M/Internet of Things solutions or applications?
Source: Forrester Business Technographics Global Mobility Survey, 2015
Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers
21% 21%
29% 35%
23% 19%
17% 9%
8% 4%
2% 11%
TDM BDM
Not interested Interested but no immediate plans Planning to implement within the next 12 month Implementing or implemented Expanding or upgrading implementation Don't know
M2M / IoT Adoption Plans North America, 100+
© 2015 Forrester Research, Inc. Reproduction Prohibited 36
What are your firm's concerns, if any, with deploying M2M/Internet of Things technologies? [Select all that apply]
11%
13%
12%
14%
15%
14%
17%
15%
18%
20%
25%
26%
15%
14%
16%
14%
18%
20%
18%
22%
22%
24%
29%
31%
Lack of authentication and authorization of devices
Lack of executive support
Difficulty and risk of migration or installation
We don't have an application or process that will be enhanced by M2M/Internet of things technologies
Concerns regarding malicious software
Regulatory issues or concerns
Pricing is unclear or complicated
Lack of technology maturity
Worried about data leakage
Integration challenges
Total cost concerns
Security concerns
TDM BDM
Source: Forrester Business Technographics Global Mobility Survey 2015
Base: 730 TDMs & 364 BDMs North America Technology & Business Decision Makers
M2M / IoT Adoption Barriers North America, 100+
Thank you
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Alex Sene +1 650.581.3850 asene@forrester.com
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