Post on 20-Jun-2015
Steven Perdoch
Bryan Zanolini
Adam Gradwell
Madi Nestor
FORD MOTOR COMPANY
Research Protocol
Analyzed various websites• Ford Corporate website• Facebook• Twitter• YouTube
Ford Corporate Website
Attractive and warm looking Highlights exceptional products Catchy slogan Easy to navigate User-friendly Informative
Focus on Audiences
Ford
Consumer
Employee
Community
Investor
Focus on the Consumer
Highlights popular models on the home page Environmentally friendly Ford Showroom
• Look at cars based on certain criteria• Comparison among different models
Focus on the Employee
Website designed for former, current, and future employees
Diverse work environment Encourages employees of all ages, cultures,
ethnicities, and races Job search and career programs
Focus on the Investor
Investor friendly Devotes an entire page to investors Discloses financial information publicly Provides contact information for different
services
Focus on the Community
Great interaction with local communities Education and driving safety Annual fundraisers Teamwork and unity Company and employees get involved
Areas of Improvement•Expr
ess how cars are fuel efficient
•Make this information easily accessible
Be Specific
•Provide opportunity for cross-model comparison
New Features
•Mention social media websites
•Facebook, YouTube, Twitter
Social Media
•Devote a webpage for the mission statement
Mission Statement
Social Media
YouTube
YouTube
Simple and effective channel design Good use of “Playlists” function High quality videos Many different channels for individual products Links to Twitter and Facebook Easily recognizable
Considerations
Provide links in video description for more detail
Considerations
Contact YouTube to find out cost of sponsored videos when searching Ford
Clean background design Easy brand identification Has numerous twitters for different products Keep the main Ford Motor Company Twitter up
to date and symmetric
Maintains Ford logo Over 440,000 likes Provides links to their other websites Allows fans to upload pictures and videos Extremely open and welcoming to users
Areas of Improvement
Open wall policy Allows negative, inappropriate, and
unintelligible comments
Overview - Recommendations
Allow all web and social media pages to be interconnected
Include some type of mission statement on the official Ford website
Enable cross-model comparison Implement a policy to better monitor the
Facebook page