Post on 09-Jul-2020
Food Fight: miracle food or marketing?
Kristen Wright, FNP-C
Canyon View Women’s Care Adjunct Faculty, BYU College of Nursing
Health Tips to Empower You to Live a Longer, Stronger & More Meaningful Life
Objectives
• Understand how diet affects our health
• Review the food industry
• Create an awareness of how marketing
techniques influence our food choices
• Review nutritional information, potential
benefits and research behind popular
superfoods
CANCER
CHRONIC ILLNESS
Colon
Breast Uterine
Obesity ↑BloodPressure
Type 2 Diabetes
↑ cholesterol
Arthritis Sleep apnea
malabsorption ... HEART DISEASE
(stroke)
Popular diets
Mediterranean Diet Raw Food Diet Weight Watchers Diet Atkins Diet South Beach Diet
vegetarian diet Biggest Loser Best Life Belly Fat Diet
Jenny Craig Mayo Clinic Diet the cookie diet elimination diet The Caveman (Paleo) Diet Slim-Fast
Plan Sonoma Diet Medifast Diet Nutri-Systems Diet Hcg Diet Sugar busters hydroxycut
You – On a Diet The Zone 3 Day Diet Macrobiotic Diet Volumetrics Diet Maple Syrup Diet Detox Diet
BloodTypeDiet Geno Type Diet American Heart Association Diet
Beyonce 19 lbs. maple syrup diet
Madonna, 12 lbs macrobiotic diet
Oprah, 19 lbs geno type Diet
elimination diet
Supplements for Well-Being • Essential oils • Supplement ▫ Brain function ▫ Energy ▫ Weight loss ▫ Build muscle mass ▫ Disease prevention ▫ Fight infection
Sources of Information
Media Spinach is
healthy!
1. Testing 2. Marketing
1. Packaging 2. Real Estate
3. Words
BLISS POINT
A + B + C = craving
BLISS POINT TESTING
Packaging 1949 current
Marketing Terms & Claims
• Healthy • Multigrain • Whole • Natural • Organic • Non-GMO
Marketing Term:
Organic
Organic
Consider buying organic
• Apples • Strawberries • Grapes • Celery • Peaches • Spinach • Peppers • Imported nectarines
Don’t “need” to buy organic
• Avocados • Sweet corn • Pineapple • Cabbage • Sweet Peas (frozen) • Onions • Asparagus • Mango • Papaya • Kiwi • Eggplant • Grapefruit • Cantaloupe • Cauliflower • Sweet potatoes
Marketing Term:
GMO
natural
Healthy
USDA
Protect agriculture producers
Advise the public about
diet
about $5 million
Advertising costs
Food companies spend $11 billion annually
$627 million $404 million $174 million
$$$ 10 to 50 times
more
Promotion of the food
pyramid
Food & Drug Administration (FDA)
• Promotes Safety • ensure food, supplements and drugs are safe and
labeled accurately • drugs do something “useful” according to
science-based standards
§ Average 10 years of testing for safety and efficacy
§ ≥ $350 million
§ Ongoing & routine inspections and quality control
FDA approved
Dietary Supplement Health and Education Act (DSHEA), 1994
1. Expanded legal definition 2. No need to prove safety 3. Assumption of currently safe 4. Allowed Labeling leniency § ingredients might alleviate a nutrient deficiency § improve the structure or function of a part of the
body § promote general well-being
Common Beliefs: Supplements • “More is Better” • “Natural is Safe, Natural is Better” • “It’s been used for thousand of years, it must
work” • “It can’t hurt to take supplements with my
medicine” • “It wouldn’t have been approved it that claim
wasn’t true” or “If it can hurt me, they wouldn’t be allowed to sell it” Drugs are considered unsafe until proven safe. Dietary supplements are considered safe until
proven unsafe.
Tips • Look for USP or NF on the label • Understand “natural” • Name and reputation of manufacturer or distributor • RED FLAGS ▫ claim to work like prescription drugs ▫ mass emails ▫ marketed in mostly foreign language ▫ promise weight loss, body-building or enhanced sexual
performance ▫ say a legal alternative to anabolic steroids
Supplement Resources
• informationisbeautiful.net • National center for Complimentary and
Integrative Health at nccih.nih.gov
• Tisserand and Young’s Essential Oils Safety: A guide for Heathcare Professionals
Tips to Evaluate “studies”
Power: size of study
Bias
Length of follow up
Risk
Confidence Interval
“SUPERFOODS”
Trendy Foods: Acai Berries
Trendy Foods: Wheat Based
Wheat Grass Wheat Germ Seitan
Trendy Foods: Yeast
Trendy Foods: Quinoa
Trendy Foods: Spirulina
Trendy Foods: Seeds & Nuts
• Chia • Flaxseed • Nuts
Trendy Foods: Soy
Trendy Foods: Coconut