Strengths

•Easy to fold

•Flat

•Affordable

•Handle

•Short lifespan

Weaknesses

Threats Opportunities

Weaknesses Strengths

TOWS

Analysis

Low Price, Space-Efficient High Price, Space-Efficient

Low Price, Space-Inefficient High Price, Space-Inefficient

Space-efficient

High

Price

Low

Price

Space-inefficient

FOLDELLA

UPORT

LOTUS

Product Price

PlacePromot-

ion

Our Marketing Strategy

Sales

Revenue

Advertise-ment

Revenue

OUR REVENUE MODEL

SGD$

160K

Spring Singapore

Personal Investment

Potential Investors

SGD$

160K

Initial Set-up

Production

PromotionPatent

Distribution

Money

Time

Potential

rewards

$7200

(Profit)

4 months

Initial

losses

$157,800

RISKS AND BENEFITS

Benefits

•Benefits

•New product innovation

•Ample room for growth

Risks

•Risks

•New to the industry