Florists Get An On-line Makeover

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Checking You OutDoing a presentation on Social Media to Florists.Didn’t know much about Floral industry. I decided to check into what was out there on the Internets!

Researcher Bias: My expectation is that florists are creative, and have good design sense.

Started local research Googling florists on the invite list - a random selection of local Atlanta florists.

Results:

•85% FTD, Teleflora, templates that all look alike! $•10% Static brochure style custom sites. $-$$•10% Brochure with flash graphic custom sites. $$$$• 0% Content management sites custom tied to social media. $-$$

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Checking You Out65% Were nearly identical FTD or Teleflora template websites

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Checking You Out65%Were nearly identical FTD or Teleflora template websites

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Checking You OutSome had more than one version of the FTD template websites.This version comes up from the FTD Florist listings.

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Checking You OutThey must not know that this one is what comes up in a search

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Checking You OutA little different, but just a different template site.

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Checking You OutThis one was unique and I got excited!

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Checking You OutIt was a splash screen with a nice branded modification of the same template.

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Checking You OutI found a few that were custom sites. I found a few custom sites – This one with lots of Flash movement

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Checking You OutAnd, it has embedded the template pages within its high end custom site.

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Checking You OutI found just a few brochure style sites that did not use the template.

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Checking You OutAnother custom brochure style site.

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Checking You OutI found just a few that are not template sitesTruly a brochure style site with

a wonderful brochure design!However, poor functionality. The links below are to galleries. No ‘About’ or ‘Services’ page, ‘Articles’, ‘Posts’ or links to Social Media.

Today’s Market is Tough.

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So why not have the best web presence out there?

•We use the __template.•But I don’t know how!•It’s the best I can do.•I am not technical.•It will be expensive.

To stand out from the crowd you need a website that:

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• is pleasingly designed with your logo, colors and photos.

• is easy to navigate.• Showcases your unique capabilities.• you can update and maintain yourself.• can easily link to Twitter, Facebook etc..,• allows you to find new clients and nurture an on-

going relationships with them.You need NEW TECHNOLOGY, a content management website.

Static Brochure Websites

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Header

Text goes here

More Text goes here

Footer

NO ARCHIVE

Content Management- WordPress Site

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Header

Text goes here

More Text goes here

Footer

Themes

Categorized for the ArchiveData-base

Content Management- WordPress Site

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Themes

Categorized for the ArchiveData-base

Content Management- WordPress Site

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Themes

Categorized for the ArchiveData-base

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Content Management- WordPress Site

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Themes

Categorized for the ArchiveData-base

…scrolling down the page from previous slide

What we do:More than just web designers.Business Internet Marketing Coaches.Branding and Logo Development.Graphics and Blog-Web-Design.Mailing List/Newsletters.Social MediaSet it up and teach you how.

For examples see: www.newtricks.me www.wordpress.org/showcase