Five Rules of Social Media for Law Firms

Post on 13-Apr-2017

1.995 views 0 download

Transcript of Five Rules of Social Media for Law Firms

by David GilroyDirector of Stuff & Things

http://www.conscious.co.uk

My Top 5Rules of Social Media

for Law Firms

Really? I did not want to know! NEVER break Rule No.1 of social media.

No social media after a drink! I’m not sure if the person at AWG Solicitors was drunk when they retweeted this, but either way, Emma (whoever she is) should probably not have tweeted this!

Rule No.2 of social media. It’s a private conversation in publicIf you are “chatting” on Twitter, everyone else can see what’s being said. So be aware of that!

Rule No.3 of social media. If you had to tell your mum what you said, would she approve?

That is my late mother in the photo. If I was trolling on social media and had to tell her that, would she approve?

Rule No.4 if you would not say it to “their” face, do not say it online!

If you trust your lawyers & marketers to go out in the real world and talk to clients, prospects etc. then why not trust them online as well?

Rule No.5

The rule of10

Of every ten things you post on social media. Only 2 or 3 should be about you and your firm, the rest should be connecting or signposting people to things they have not or will not find for themselves.

6 Situations that may have been avoided (not just law firms!)

Do you need to be careful? Yes.

£985 fine/cost and lost two jobs

"Cr**! Robin Hood airport is closed. You've got a week and a bit to get your s*** together otherwise I'm blowing the airport sky high!!"

http://www.airport-int.com/news/twitter-bomb-threat-authors-conviction-is-voided.html

It’s just not funny!