you us

A complete service branding agency making communications work harder and brands reach further.

We work to get the right fit for you.

you us The founding partners of Fit Creative have over 30 years experience between them, and a formidable track record of world renowned clients.

Jonathan Cook has created and executed communications campaigns for UK based clients including Reckitt Benckiser and Scouts. Kara Penn has worked in London and the Middle East creating and developing well known brands. Clients include the BBC, Greenwich Hospital, Lewisham Council, South East Enterprise, and Shell.

We believe in bespoke solutions, not off-the-shelf answers. After all, you and your company are unique.

Past & Present Clients

Working from large scale economy to small scale bespoke creative, we enjoy working with clients, and that leads to better solutions.

We have worked in the following sectors:CharityEnergy Entertainment FinancialMedicalPublic sectorRetailTelecoms

you us

What We Do

A complete service branding agency making communications work harder and brands reach further.

PlanningStrategyExhibitionsCommunicationsFinancial reportingPromotionsOnline designOn-screen designNamingBrand creationBrand launchesBrand implementationBrand guardianship

you us

fit fine

In the fast changing world of entertainment and digital media, the BBC needs to be known as an employer of choice, opening doors and creating jobs of kudos. Creating a brand language and photo library which would endorse the BBC name and allow all employee communications to come from one place. Ensuring a consistently high level of communications by the use of the graphic, the styling and their own photo library.

BBC Employer

new benefitsEverything you need to know about the BBC Pensions scheme

Workshop ReviewFM&T 2009

a new viewAnnual Review & Report2009-2010

Serving the publicBroadcast Projections 2009

BBC FuturesCareer progression in the BBC

new benefitsEverything you need to know about the BBC Pensions scheme

Workshop ReviewFM&T 2009

a new viewAnnual Review & Report2009-2010

Serving the publicBroadcast Projections 2009

BBC FuturesCareer progression in the BBC

new benefitsEverything you need to know about the BBC Pensions scheme

Workshop ReviewFM&T 2009

a new viewAnnual Review & Report2009-2010

Serving the publicBroadcast Projections 2009

BBC FuturesCareer progression in the BBC

In the fast changing world of entertainment and digital media, the BBC needs to be known as an employer of choice, opening doors and creating jobs of kudos. Creating a brand language and photo library which would endorse the BBC name and allow all employee communications to come from one place. Ensuring a consistently high level of communications by the use of the graphic, the styling and their own photo library.

The brand kit and guidelines helped to clearly launch this brand.

BBC Employer

Broadcast Journalist

Radio GuernseyGuernsey

Ref. 536100

Applications to be received by 13 October.

Visit bbc.co.uk/jobs Call 0370 333 1330Textphone 02890 328 478

Gill Sans

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Gill Sans Light

Gill Sans Light Italic

The tone of voice for BBC is all inclusive and should reflect the varying nature of our output, our staff and our locations. It should appeal to everyone, and be able to represent all of our content from fun and funky CBBC to authoritative and serious Newsnight. We need to speak in a way which is approachable, simple and easy-to-read. We must be open to all. Above all, as a public service body, we must ensure that we represent quality over style by being genuine and clearly communicating.

Corporate logotype Colour palette NineGrid

Photography - kudos principle Photography - opportunities principle Photography - public service principle

Corporate font Copy writing Layouts

Over a number of years, the founders of Fit have worked with the BBC helping establish some key entertainment brands aimed at a wide variety of audience age groups and cultures. This experience means that we have a great insight into the BBC brand and how to uphold it even when creating an irreverent channel such as BBC Three.

BBC

A round-the-world yacht race, starting and finishing in Doha, Qatar. Being the first of its kind, and with a short time frame within which to promote the event, a brand language was created which could celebrate the type of event – sailing – at the same time as the scale of the event – with amazing facts and figures. This was applied to all on-site event materials including tents and signage, as well as promotional advertising and launch giveaways.

Oryx Quest

A round-the-world yacht race, starting and finishing in Doha, Qatar. Being the first of its kind, and with a short time frame within which to promote the event, a brand language was created which could celebrate the type of event - sailing - at the same time as the scale of the event - with amazing facts and figures. This was applied to all on-site event materials including tents and signage, as well as promotional advertising and launch giveaways.

Gifts such as mini kites, commemorative books and t-shirts enticed the public to get involved in the event.

Oryx Quest

Rebranding Music Choice to reflect the passion of their music lovers. This interactive digital music channel offers 42 different styles of music and so the brand needed to be able to adapt to all different types of music.

Music Choice

Rebranding Music Choice to reflect the passion of their music lovers. This interactive digital music channel offers 42 different styles of music and so the brand needed to be able to adapt to all different types of music.

Developing the brand to create genre based sub-brands linked to the specific channels offered, and applying the brand into different visuals.

Music Choice

The National Council for Palliative Care holds a great body of knowledge and expertise in end-of-life care which is placed into this training pack aimed at hospices.

The pack needed to be enticing to read especially to those whom English is not the first language, and explain some complex subjects. The use of illustration brought vibrancy to a serious subject. Careful management of the client’s budget allowed for production of high-quality hard-back folders and full colour printing throughout all three pack booklets.

NCPC

Updating and repositioning the mainbrand followed by the creation ofsix sub-brands for the sections withinthe movement. Applications rangedfrom uniforms and corporate websitethrough to fundraising, publicitymaterial and publications.Sub-brand strategy identified that thescheme needed to relate to eachage group individually, stand aloneidentities consistently endorsed by themaster brand.

Scouts

Creating a new campaign for Greenwich Market in order to position it as a retail destination of choice. Launched in timely fashion for Valentine’s weekend, the new campaign is used to brand advertising, online and all promotions. Reflecting the arts, crafts and food offering of the market, the heart symbol is constantly updated with icons keeping it fresh and topical.

Greenwich Market

Celebrating its 25th anniversary, we created a development of the new brand to mark this auspicious occasion. Commemorating the day, was the unveiling of a new clock, to which a variety of press and VIPs were invited. The event brand was executed in silver and white. Throughout the year, all Greenwich Market promotions will use the bespoke 25th anniversary mark.

Greenwich Market

Having identified that the market was offering products from individual craftsmen and entrepreneurs, we further developed this thought into a consumer positioning – ‘for something different’.

A distinct ATL ad campaign showing in the DLR station was developed. A collector’s case of items bought at the market was the ideal vehicle to promote the arts & crafts nature of the market, whilst allowing us to have fun with the products.

Greenwich Market

Actively targeting independent and innovative brands to let retail space in Greenwich Market with a promotions campaign positioning it as ‘The destination to be different’. Using a trompe l’oeil effect to create a gallery of images representing the arts and crafts offering and the historic position of Greenwich. The campaign includes flyers, a brochure, advertising and full window decals.

Greenwich Market

Repositioning South East Enterprise to be Essential for Business with a new brand language applied across all marketing platforms. Re-interpreting the current logo to become a representation of the relationship between SEE and its clients, meant we could then use the triangle to create content specific graphics on their materials.

South East Enterprise

Repositioning South East Enterprise to be Essential for Business with a new brand language applied on across all marketing platforms. Re-interpreting the current logo to become a representation of the relationship between SEE and its clients, meant we could then use the triangle to create content specific graphics on their materials.

The new look and feel was first launched via the Business Growth Programme. We created the tagline ‘The moment to grow’ and all supporting materials.

South East Enterprise

A series of programmes run by the Lewisham Business Advisory Services (LBAS). Applying the LBAS brand identity in witty and innovative ways which enhance the ‘pink head’ graphic whilst highlighting the benefit of each programme.

LBAS

Formerly Tri UK, appa provide training and skilled services to the deaf and disability sector, for public authorities.

Working closely with staff and clients throughout a renaming and rebranding process to create a challenging but welcomed new positoning and identity. Appa now feel able to become a voice for change and influence policy, as well as continuing to provide a high level of service.

The new brand was rolled our within office signage, promotional material and launch event. We are working to develop the website to function as an online booking site.

appa

dog bone

Contact:jonathan@fitcreative.ltd.ukkara@fitcreative.ltd.uktel: 020 8858 3062 www.fitcreative.ltd.uk