FIRST to FINAL

Turning a Site Map into a Rockin’ Website

Cindy Cyr – Owner, President CinCyr Copywriting Inc.

Cindy Cyr has more than 17 years’ experience in sales, marketing, and advertising. She specializes in marketing strategy and online copywriting for websites, landing pages, emails, press releases, and autoresponders. A founding member of Circle of Success in 2007, she joined COS just one month after she found out what a copywriter did.

Cindy Cyr

Owner, President CinCyr Copywriting Inc.

Within five months, she had become a full-time freelance writer and today is one of the three go-to copywriters for GKIC (Glazer Kennedy Insider’s Circle) and a regular contributor to The Writer’s Life. Her client list ranges from online marketing companies and small businesses to internationally recognized clients such as Zig Ziglar, Hard Rock Resorts, Interchanges, CopyDoodles, and others.

Cindy Cyr

Owner, President CinCyr Copywriting Inc.

She lives in Jacksonville Beach, Florida, along with her husband and two sons (one of whom, Dalton, is quickly becoming a singing sensation at the tender age of 12 … )

Cindy Cyr

Owner, President CinCyr Copywriting Inc.

Website rewrite for Palace Resorts. Their three brands:

• Le Blanc • Palace Resorts • Hard Rock Resorts

Project Background

• Go where someone has clients and you know they need what you do.

• If they’re a company who’s going to need copy, they’ll link you up and provide steady income.

• They do the selling for you. • If you ever want more work, you’ve got a

door you can knock on.

Inside Track on Landing a Job Like This ...

• Big goal: How booking an event at an all-inclusive resort really is different.

• Getting Event Planners over any sticker shock.

• No SEO required. • Aggressive turnaround time.

Project Background

Site Map

Research

• Used info from current available brochures. • Internet Research. • Investigated competition. • Added more details. • Interviewed VP of Marketing … asking

questions, including about common objections to insure new copy answered those questions or concerns.

Hard Rock Location BEFORE

Location ― Before

Hard Rock Location AFTER

Location ― After

Hard Rock Location AFTER

Location ― After

Hard Rock Location AFTER

Location ― After

Meetings ― Before

Hard Rock Meetings BEFORE

Hard Rock Meetings BEFORE

Meetings ― Before (Copy)

Hard Rock All Inclusive Dif ference AFTER

Meetings ― After

Hard Rock All Inclusive Dif ference AFTER

Meetings ― After

Hard Rock All Inclusive Dif ference AFTER

Meetings ― After

Hard Rock Proposal Request BEFORE

Request for Proposal ― Before

Hard Rock Proposal Request AFTER

Request for Proposal ― After

Hard Rock Proposal Request AFTER

Request for Proposal ― After

Hard Rock Meetings & Incentives – Theme Parties BEFORE

Theme Parties Tab ― Before

Hard Rock Meetings & Incentives – Theme Parties AFTER

Theme Parties Tab ― After

Hard Rock Meetings & Incentives – Theme Parties AFTER

Theme Parties Tab ― After

Hard Rock Spa AFTER

Spa Page ― After

• Try to get an expectation of copy length. • Copy can get chopped off without warning. • Normally clients would say something, but

not always. • Clients can change copy in the design

process, and the closer direct contact you maintain with the client, the more you can help them make changes without marring the effectiveness of the content.

Lesson Learned #1

• Ask about client availability for communications. Will they be able to answer questions in a timely manner?

• How does the client prefer to be communicated with? Text, email, phone? Take your cues from the client on communication.

Lesson Learned #2

Glicken!

Sun Palace Cancun!

All-Expenses Paid