Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Financial Inclusion through Mobile Money: Lessons LearnedJohn V Owens, Director East AsiaChemonics International

Lesson # 1: Develop a Road Map

Launch Services –

Customer

Adoption

Launch Services –

Customer

Adoption

Regulatory IssuesRegulatory Issues

Customer

PerspectiveCustomer

Perspective

Product

DevelopmentProduct

Development

EnvironmentEnvironment

Institutional

PerspectiveInstitutional

Perspective

Product

TestingProduct

Testing

Lesson #2: Strategic Partnerships Are Key

Lesson #3: Focus on Building Trust

Lesson #4: Convenience & Availability

Lesson #5: SimplicityLesson #5: Simplicity

Lesson #6: MarketingLesson #6: Marketing

Lesson #7: Client EducationLesson #7: Client Education

Lesson #8: Expand the Value Proposition

Lesson # 9: Use it Internally first

Lesson #10: Get Money into the System

THANK YOU

For more information on mobile money for financial inclusion check out:

Twitter: @jvowens

Facebook:https://www.facebook.com/MobileMoneyForDevelopment

Blog: http://mobilemoneyfordevelopment.wordpress.com

Email: jowens@chemonics.com

Financial Inclusion through Mobile Money: Lessons Learned

Economy & Finance

Transcript of Financial Inclusion through Mobile Money: Lessons Learned

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