Post on 22-Nov-2014
description
Communications
Social Media at JFSUsing fun, cool stuff
in my day job
Low-cost, very effective, too. :-)
About the agency• 1,200 employees
• $2 billion in services– Child Protection – Child Support – Medicaid, food stamps, cash assistance– Other
Communications
About the agency
• Operating budget declining– 40% to $75 million in three years
• Demand for services increasing– 55,000 coming through doors monthly– More than 200 laid off thus far
Communications
Social Media Goal
• Improve accessibility and transparency at Hamilton County Department of Job and Family Services
• Engage audiences, not just broadcast
Communications
Social media objectives• To relieve pressure on crowded
waiting rooms and busy call centers
• To build relationships with key influencers in target audiences
• To make potential customers aware of our many services
• To give quick answers to questions
Communications
Communications
24 since May 2008Medicaid, food stamps, child support, job
services, adoption/foster
care…
Cost:$29 per
month for software
Live chats
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Twitter (@HamiltonCoJFS): 130
June2008
Free
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Facebook group: 74
January2008
Free
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Facebook fan page: 27
January2008
Free
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Audio podcast 500 visits month
October2007
Cost: $130
digital recorder
You Tube channel 3,000 views
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September2007
Cost: $700 digital
camera; cost of
professional videos
Blog
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February2008
Cost: $250
graphic artist
www.hcjfs.org
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Monthly unique visitors
Tripled in
three years
to 30,000
Low cost• $2 billion organization
• Social media cost: $1,500
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High benefit• Meeting pre-established objectives, goals
• TV, radio coverage
• Contributed to boss’ promotion
• Appeared on minister’s radio program
What we’ve learned• Daily maintenance: Relevant content
• Don’t get sucked into time drain
• Patience/stay with it
• Educating late adapters (in-house)
• Leverage personal networks
• Integrate with Speakers’ Bureau, media relations, newsletter, Web site…
• Measure with WebTrends, surveys…
Communications