Post on 11-Aug-2015
1. Understanding Marketing
Management
Defining Marketing for 21st century
Developing Marketing
Strategies and Plans
Scanning the Marketing Environment, Forecasting Demand and Conducting Marketing Research
Creating Customer value and customer Relationships
Analyzing Consumer Markets
Analyzing Business Markets
2. Assessing Markets Opportunities and Customer Value
Identifying Market Segments and Targets
Competitive Dynamics
Crafting the Brand Positioning
Creating Brand Equity
3. Choosing Value
4. Designing Value
Setting Product Strategy
Developing Pricing Strategies and
Programs
Designing and Managing Services
5. Delivering Value
Designing and Managing Integrated Marketing Channels
Managing Retailing, Wholesaling, and
Logistics
Designing and Managing Integrated Marketing
Communications
Managing Mass Communications
Managing Personal Communications
6. Communicating Value
Introducing New Market
Offerings
Managing a holistic marketing organization for
the long run
Tapping into global
markets
7. Sustaining growth and value