Film launch and evaluation

Gillian Howell, Scottish Government Marketing

Claire Wood, The Leith Agency

Facebook promoted posts

Results so far…

• Over 23,000 views of the 5 minute film on YouTube• Over 5,000 visitors to the website • 114% increase in visitors to site in first week of

campaign compared to previous week• Number of facebook ‘likes’ up 8.5% to 6,433• 6 website enquiries from young people about

becoming peer educators

Full evaluation

• Quantative tracking – pre and post campaign

• Qualitative research – post campaign

• Practitioner interviews…

gillian.howell@scotland.gsi.gov.uk

claire.wood@leith.co.uk