Changing Times, Emerging Trends:

A Snapshot of 21st Century Customers & Staff

FILEX, Thursday 29 April 2010

Presented by Mark McCrindle

www.mccrindle.com.au

Trend 1: Boom

Changing population

Trend 2: Ageing

Ageing Populations - a global challenge, a global opportunity.

In the year 2000, there

were more people

receiving pensions in

Italy (22 million) than

people working (21

million)

By 2020, the median age

in China will be 37 and

48 in Japan

19% of the US

workforce in

executive, admin

& managerial

positions be of

traditional

retirement age

within five years

By 2012 over 26%

of the Japanese

population will be

over 65 years

Life expectancy of Australians

has increased by 25 years in the

last century.

New Zealand passed the Age

Pensions Act in 1899 granting a

pension to men aged 65. Male life

expectancy in 1899 was 55

Trend 3: Staff Shortages

1. Ageing population: 40 in 2020

2. Past peak labour: leaving F/T roles > entering: 2011

3. Leadership succession 1 in 3 by 2020

4. Trend of declining normative tenure: 12 yrs to 4 yrs

5. Portfolio careers and positions 5 careers, 20 emp.

6. Global and entrepreneurial: 1 in 4

7. Skills shortages still remain: 2%

Participation challenges – 7 enduring issues

Work/Life Balance (Flexibility)

Workplace Culture (Community)

Management Style (Accessibility)

Job Content (Variety)

Training (Employability)

Source: McCrindle Research: New Generations at Work

Top 5 (Gen Y) Attraction/Retention factors:

Trend 4: Transitioning

Transitioning Generations

Trend 5: Potentialism

1. Social Connection

2. Fun & Entertaining

3. Cool & Socially Desirable

4. Life Enhancing

5. New & InnovativeSource: McCrindle Research Mind & Mood 2010

www.mccrindle.com.au

Trend 6: Asymmetrical

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

Process

psychographics

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

Process

Authenticity

psychographics

Trend 7: New Australia

Pride

Freedom

Teamwork

Fun

Community

Trend 8: Post Lifestage

childhoodadulthoodadulthood

teensadulthoodadulthoodteens

adulthood

postlifestage

childhoodadulthoodadulthood19th Century

teens

adulthoodteens

postlifestage

childhoodadulthoodadulthood19th Century

20th Century teen

sadulthoodadulthood

childhood

teens

adulthood

postlifestage

childhoodadulthoodadulthood19th Century

20th Century teen

sadulthoodadulthood

childhood

teens

adulthood

childhood tweens adulthoodteens kippers21st Century

postlifestage

Trend 9: Post Structural

poststructural

Funnel

Fluid

poststructural

Command & Control - 20th Century

FINANCE OPERATIONS MARKETING

L

poststructural

Collaboration & Cooperation - 21st Century

L

L

LL

L

L

L

L

poststructural

Trend 10: Post Rational

+

+

COGNITIVE

EMOTIVE

AGREE-ERS

SEEKERS

--

HECKLERS

EMBRACERS

postrational: cognitive-emotive engagement

McCrindle Research

Freecall: 1800 TRENDS (1800 873 637)

www.mccrindle.com.au

info@mccrindle.com.au

www.mccrindle.com.au