The Golden Rules of On-site Engagement

Andrew Machin – Head of Creative

Why is engagement important?

Spend vs. Conversion

£30.2bn

£94bn8.4%

~2%

2006 2013

“Online Conversion Rates Drop by 55% in 5 Years” – IMGR.orghttp://www.monetate.com/research/

Can ≠ Will

Rule 1.

Listen

“We are interested in others when they are interested in us.”

Publilius Syrus – 1BC

Rule 2.

Answer

Establish relevance through a clear proposition

Rule 3.

Take an Interest

Rule 4.

Be Helpful

Rule 5.

Personalise the Experience

Rule 6.

Build Trust

Trust through

Design

http://googleresearch.blogspot.co.uk/2012/08/users-love-simple-and-familiar-designs.html

Trust through

Social Proofing

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This is a real game changer”

“

One last thought…

Written in 1934

Thank you from

Andrew.Machin@branded3.com @The_Machin Branded3.com @Branded_3