BALLE PROSPERITY FOR ALL WEBINAR 11.20.12

Prosperity for All Webinar:

Communications Strategies that

Reach, Build, and Empower

Authentic Community Engagement

REACH

The key is Immersion

1. Involve oneself deeply in a

particular interest

2. Steep: Devote (Oneself) fully to

3. Enclose or envelop completely

Authentic Community Engagement

ENGAGE

Develop key relationships to get

to know the community literally

and qualitatively

Authentic Community Engagement

ENGAGE

Attend and host meetings

workshops, and events

Stay abreast of community

news sources

Meet the neighborhood

leaders

Authentic Community Engagement

BUILD

Establish a community advisory

board to inform next steps to set a

shared agenda, develop program,

and outreach.

Bodega owner

Barbershop owner

Faith-based leader

Neighborhood board leader

Chamber leader

Authentic Community Engagement

EMPOWER

Unleash the power of peer to peer

influence with photos of real

every day people in your

community, and culturally relevant

tag lines and advertising.

Authentic Community Engagement

EMPOWER

Authentic Community Engagement

Continue

Place your message in relevant

media and public spaces to

reach new audiences.

Authentic Community Engagement

Authentic Community Engagement