Feeding Our People2017 Unlocking seven billion dollars in growth for

the Australian red meat and livestock sector

Here are the eight key national priorities we have identified to address for Australian red meat and livestock businesses in 2017:

• Trade and market access growth

• Optimised meat statutory business

• Relevant and responsible regulation

• World class transport and infrastructure

• Driving improvement in livestock wellbeing

• People and productivity

• Red meat for an innovation nation

• Contemporary meat trading languages

At the Red Meat Advisory Council (RMAC) we are a group of leaders who work

across the supply chain because we believe we are better working together in

partnership with industry and government. The Meat Industry Strategic Plan

2020 (MISP2020) identifies an additional seven billion dollars in value that can

be returned to the Australian economy by way of growth in the sector. For 2017,

this means a clear focus on eight priority areas to achieve this growth.

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FEEDING OUR PEOPLE 2017

RMAC’s Feeding Our People 2017 identifies major industry and government initiatives and some more bold goals to deliver this growth over the next year for the benefit of industry and the communities we serve.

We are committed to working in partnership with government and look forward to working towards real tangible outcomes in 2017 for Australian red meat and livestock businesses and consumers.

Don Mackay Independent Chair

The Australian red meat and livestock sector is a $16 billion dollar industry and it’s still growing.

The Australian red meat and livestock sector is a 16 billion dollar industry and it’s still growing. RMAC is committed to providing leadership to its six strong member bodies and other key stakeholders for an acclaimed Australian red meat and livestock sector.

A growth opportunity worth up to seven billion dollars for Australian red meat and livestock businesses was identified through the development of the Meat Industry Strategic Plan 2020 which provides a clear roadmap and truly collaborative approach to achieving a prosperous sector.

The challenge for both industry and government is to turn this opportunity into action for the benefits of all people involved.

FEEDING OUR PEOPLE 2017FEEDING OUR PEOPLE 2017

MESSAGE FROM THE CHAIR

FEEDING OUR PEOPLE 2017

WHAT IS IT?

Unfettered trade and market access at home and abroad for Australian red meat and livestock for sheep, cattle and goat products.

All markets are important to us, with a focus in 2017 on:

• Trade cooperation and advocacy to European Union and United Kingdom to the 2016 ‘Brexit’ vote for beef, sheepmeat and goat meat.

• Stability and development of key and emerging livestock export markets in Indonesia, China and the Kingdom of Saudi Arabia.

• Prioritisation of the reduction in $3.4 billion of technical barriers to trade.

• High priority Technical Barriers to Trade (TBTs) include chilled plant access to China and shelf life in the Middle East.

The recent accomplishments of major trade agreements in Japan, China and Korea are welcomed and will continue to benefit Australian businesses and communities.

Growth of up to $1 billion by 2020 and $3 billion in growth by 2030 is possible with a strategic industry-government approach to trade reform.

• Continue key trade reform agenda through various ongoing tariff negotiations and top level government to government engagement.

• Develop and deliver an action plan for the reduction of $3.4 billion TBTs through a working group comprising representation from the Department of Foreign Affairs and Trade and the Department of Agriculture and key industry groups.

Trade and market access growth

WHY IS ITNEEDED?

Through Trade Growth & Market Diversification by 2030 industry can avoid potential accumulated losses of $0.23 billion and gain an additional $2.97 billion in benefits – a total gain of $3.19 billion.

support the industry’s transformation agenda.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

• Provide prioritised and appropriate technical advice and trade research to government in both Australian and in international markets.

• Continued support of the Indonesia – Australia Red Meat & Livestock Partnership and other equivalent trade cooperative programs.

• Contribute to the Foreign Policy White Paper.

• RMAC provides a collaborative forum to

WHAT IS IT?

Statutory settings support high performing Australian red meat and livestock industry and foster aprogressive collaborative culture throughout the supply chain.

To foster a professional industry with optimised resources to deliver progressive policy development, research and marketing for the Australian red meat and livestock sector.

• Implement transformation agenda through industry- government task force.

• Allow a program of greater levy flexibility through a review and adjustment of the Levy Principles & Guidelines.

• Research co- investment is continued.WHY IS IT

NEEDED?

Productivity & Profitability – by 2030 industry can gain an additional $2.11 billion in accumulated benefits.

• RMAC provides a collaborative forum to support an industry transformation agenda.

• Revise the Red Meat MOU to align with industry transformation agenda.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

Optimised red meat statutory

business functions

Relevant & responsible regulation

WHAT IS IT?

Industry and government create a relevant and responsible regulatory framework throughout the supply chain.

The cost of regulation to Australian red meat businesses can be up to 25 per cent of total business profit. This negative cost means reform is needed to ensure the continued ability of Australian red meat products to compete in the international market. Certification and inspection costs currently exceed $80 million dollars per annum.

• Facilitate an expedient and thorough review of the Australian Standards for the Export of Livestock (ASEL).

• Review the regulatory requirements and reduce the cost of delivery of the red meat inspection and certification system.

• Implement key industry supported recommendations from the Productivity Commission Regulation of Agriculture public inquiry.

• Provide leadership on food safety and product intergrity matters

WHY IS ITNEEDED?

Supply Chain Efficiency & Integrity – by 2030 industry can avoid potential accumulated losses of $90 billion and gain an additional $1.36 billion in benefits – a total gain of $3.45 billion.

• Develop a roadmap for regulatory reform that removes cost from supply chain.

• Provide government with clear business cases for reform to

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

address issues with the cost and available of investment on priority areas including energy costs and transport and infrastructure.

FEEDING OUR PEOPLE 2017

WHAT IS IT?

From our paddock to your plate, the Australian red meat and livestock industry strives for zero harm for livestock in our care.

Industry wants to satisfy the community and ourselves that we are continuously improving the care and treatment of livestock within Australian red meat and livestock industry supply chain.

• Provide leadership in the national harmonisation of Australian Animal Welfare Standards & Guidelines (AAWS&G) for cattle, goats & sheep through the AGMIN and AGSOC forum.

• Coordinated investment of resources in programs that improve animal welfare outcomes.

WHY IS ITNEEDED?

Consumer & Community Support – By 2030 avoiding potential accumulated losses of $3.90 billion and gaining an additional $0.22 billion in benefits – a total gain of $4.12 billion.• Continued development

and promotion of high quality animal standards and welfare assurance systems.

• Publication and ongoing monitoring of baseline animal welfare reporting through the Australian Beef Sustainability Framework.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

Livestock wellbeing

Productivity and people

WHAT IS IT?

Productivity and people are a clear priority in all government investments and policy settings.

The Australian meat industry requires access to more than 50,000 employees.

• Government to take a leadership role in training and engagement of young Australians.

• Government to take a leadership role in ensuring Australia is a first-choice destination for overseas labour.

WHY IS ITNEEDED?

Productivity & Profitability - By 2030 industry can gain an additional $2.11 billion in accumulated benefits.

• Promoting employment opportunities that are available to Australian permanent residents from a diverse range of backgrounds.

• Where Australian labour is not available, promoting access to overseas labour via skilled and unskilled visas.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

FEEDING OUR PEOPLE 2017

WHAT IS IT?

The Australian red meat and livestock sector supports a modern transport and infrastructure network that improves human safety, animal welfare, eating quality and productivity outcomes.

Safety and wellbeing of our people and livestock is paramount. Transport and infrastructure also provide major barriers to prosperity with up to 30 per cent of returns lost to transport and associated infrastructure costs.

• Recognise the safety, animal welfare, eating quality and productivity dividend from improvement of red meat supply chains from “paddock to plate”.

• Continue to support supply chain development programs Australia wide such as the Northern Beef Roads Program.

• Focus on the growth potential of the agrifood supply chain in the pending Freight & Supply Chain Strategy for Australia.

WHY IS ITNEEDED?

Supply chain efficiency and integrity: by 2030 industry can avoid potential accumulated losses of $2.09 billion and gain an additional $1.36 billion in benefits – a total gain of $3.45 billion.

• Provide clear and visible information on the red meat and livestock supply chain and the need for reform.

• Establish strategic relationships with key transport and infrastructure industry groups and commercial organisations.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

World class transport and infrastructure

Red meat for an innovation nation

WHAT IS IT?

The Australian red meat and livestock sector plays a leading role in Australia’s status as an innovation nation.

Our supply chain relies on innovative practices to reduce cost and promote profit, as well as produce a more sophisticated product.

• Innovation programs for Australian red meat & livestock are adequately resourced.

• Policy settings and government investment allow the red meat and livestock industry to be partner in a digital innovation agenda.

WHY IS ITNEEDED?

Productivity & Profitability: By 2030 industry can gain an additional $2.11 billion in accumulated benefits.

• Industry scopes out a ‘shark tank’ style ‘ag tech’ accelerator start-up program.

• Develop a clear statement of regulatory priorities in relation to digital accessibility.

• Support the Federal Government’s Food and Agribusiness Growth Centre.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

• Contribute to the Infrastructure Australia Plan and the Freight and Supply Chain Strategy for Australia.

FEEDING OUR PEOPLE 2017

WHAT IS IT?

A modern meat language system.

Our meat trading languages must be aligned with customer and industry expectations.

• Facilitate relevant statutory adjustments based on industry advice on a State and Federal basis.

WHY IS ITNEEDED?

Supply Chain Efficiency and Integrity – by 2030 industry can avoid potential accumulated losses of $2.09 billion and gain an additional $1.36 billion in benefits – a total gain of $3.45 billion.

• Finalisation of the Australian Beef Language White Paper reform.

• Facilitate a scoping forum for the Australian Sheepmeat Language reform.

THE ROLE OF INDUSTRY

THE ROLE OF GOVERNMENT

KEY MISP2020 NUMBERS

Contemporary meat trading languages

FEEDING OUR PEOPLE 2017

We advance the interests of the Australian beef, goat meat and sheepmeat industries from “paddock to plate” to the community, industry and government. This includes farming, lot feeding, processing, retailers and butchers, as well as exporters of boxed meat and livestock.

Our industry represents over half of Australia’s land mass under production, over 200, 000 Australian jobs and billions of dollars generated in domestic production and exports.

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FEEDING OUR PEOPLE 2017

Our members are the industry policy and advocacy groups for livestock exports (ALEC), grain fed cattle production (ALFA), red meat processing and retailing (AMIC), grass fed beef production (CCA), goat production (GICA), and sheepmeat production (SCA). Through these members of RMAC, we complete supply chain representation across the Australian red meat and livestock industry.

MEMBERS

The red meat and livestock industry service providers are industry owned bodies that undertake research, marketing and development for the Australian red meat and livestock sector. The Australian Meat Processor Corporation (AMPC), Australian Livestock Export Corporation (LiveCorp) and Meat & Livestock Australia (MLA) drive research and marketing activities for the processing sector, the livestock export sector and the red meat production sector respectively.

SERVICE PROVIDERS

We are proud to work in partnership with our members

and service providers

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FEEDING OUR PEOPLE 2017

FEEDING OUR PEOPLE 2017

Howard Smith, Don Mackay (Independant Chair), Jeff Murray, James Campbell, Tess Herbert, the Honourable Simon Crean and (Absent: Lachie Hart).

THE BOARD OF RMAC

Who are RMAC? A group of industry

leaders working together to better

Aussie red meat business

@redmeatcouncil P: (02) 6269 5606 www.rmac.com.auadmin@rmac.com.au