Post on 23-Feb-2017
Digital Disciplines
Webinar Roundtable Discussion September 23, 2015
With Joe Weinman, Author
Joe Weinman @joeweinman joeweinman@gmail.com
DIGITAL DISCIPLINES
Value Disciplines
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Value Disciplines
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 4 Source: Treacy & Wiersema
Operational Excellence
Processes & Resources Products & Services Customer Rela4onships
Product Leadership
Customer Intimacy
“…reliable products or services at compe44ve prices…delivered with minimal difficulty or inconvenience.”
“…leading-‐edge products and services that consistently enhance the customer’s use or applica4on of the product…”
“…targe4ng markets precisely and then tailoring offerings to match exactly the demands of those niches.”
Digital Disciplines
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Digital Disciplines
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Operational Excellence
Processes & Resources Products & Services Customer Rela4onships
Product Leadership
Customer Intimacy
Information Excellence
Solution Leadership
Collective Intimacy
Digital Technologies
Cloud Big Data Social Mobile Things
Accelerated Innovation
Operational Excellence à Information Excellence
Operational Excellence
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Source: Ford
Information Excellence
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Digital – Physical Fusion
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Source: Burberry
Process Differentiators
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FASTER
CHEAPER
BETTER…
• Convenience
• Experience
• Quality
• Relevance
• Reliability
• Performance
• Availability
• Visibility
• Control
• Synchronization
• Self-Service
• Consistency
• Predictability
• Individuality
• Context-Sensitivity
• Flexibility
• Adaptability
• Safety
• Security
• Sustainability
• Ethics
• Fairness
• Empathy
• Humanity
• Compliance
• Transparency
• Other?
Asset-Light Processes
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Source: Uber
Return on Invested Capital
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Source: BCG
Exhaust Data Monetization
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Source: 23andMe
Dynamic, Virtual, Networked
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Source: Li & Fung
Product Leadership à Solution Leadership
Product Leadership
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Source: Rolex
Smart, Digital, Connected
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Source: Apple
Adaptive Intelligence
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Source: Google / Nest
Upgradability
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Source: Tesla
Solution Leadership in Services
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Source: Domino’s Source: Domino’s
Experiences
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Source: Disney
Transformations
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Source: Nike
Outcomes
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Products += Service / Support
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Source: Amazon
Replenishment
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Source: Amazon
Solutions Integrate Touchpoints
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Source: GE
New Business Models
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Source: Google / Nest
Customer Intimacy à Collective Intimacy
Customer Intimacy
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Collective Intimacy
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Source: Netflix
Collective Intimacy
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Frictionless Intimacy
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Source: Waze
From Transactions to Intimacy
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Transactions Intimacy Relationships
Relational Intelligence
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Source: Harvard Business Review
Traditional Innovation à Accelerated Innovation
The Evolution of Innovation
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Source: Andrew Balet, Wikipedia
Cloud-Mediated Innovation
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Challenge
SoluNons
SoluNon
The Netflix Prize
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Source: Netflix
Innovation Networks
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Source: P&G
GE Flight Quest
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Source: GE
Thank You
Joe Weinman @joeweinman joeweinman@gmail.com
For those interested in learning more or assessing their digital disciplines Brad Power, Research Director bpower@fcbpartners.com
For more informaNon on FCB Partners’ offerings
Lindsay Field, Program Director 617 245 0265
lfield@fcbpartners.com
Upcoming FCB Courses and Events
Event Date and Description Power of Process A two-‐day Hammer Cer4fica4on class on process frameworks and methods
Boston, November 16-‐17
Leading Transforma:on A three-‐day Hammer Cer4fica4on class on process governance and based on the PEMM™ process maturity model
Boston, November 18-‐20
Measurement Excellence
A one-‐day advanced Master Class (sea4ng is limited)
Boston, November 18
Process Redesign A comprehensive, four-‐day Hammer Cer4fica4on class on business process redesign
Miami, February 2-‐5, 2016
Process Owners in Ac:on
A three-‐day Advanced Cer4fica4on class on business process management for process owners and those in similar roles
Miami, February 3-‐5, 2016