Post on 11-Jan-2015
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Fan Page Profit Lab
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Why use Facebook for your business?
Who drive to work and walk past a sea of potential candidates every day,
but you just can’t seem to find a way to show them what you’re offering.
If you’re like most distributors,
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But you don’t want to annoy everyoneby trying to chase them down and give street corner presentations.
Why use Facebook for your business?
You want to tell the world about your business opportunity and your amazing products.
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Why use Facebook for your business?
Most Distributors feel that way.They feel stuck.
And they stay stuckIt’s a shame really.
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But it doesn't have to be that way! Facebook offers us a source of traffic that is, well... massive. If they were a country, they’d be the 3rd largest country on the planet! People now spend more time on their site, than any other site on the internet
Why use Facebook for your business?
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But most people aren’t able to tap into this incredible resource of people because they DON’T have a Fan Page,
also known as a business page.
Why use Facebook for your business?
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Hi my name is Jody Steeg
I’m a second generation Network Marketer and I co-founded the first, closed loop online
marketing system for Networkers in 2005.
Why listen to me?
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In 2009, I went on to start Virtual Wonders Web Solutions which has grown to become the leading company in our industry dedicated to
creating business tools and training for Network Marketers.
Why listen to me?
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Why listen to me?
I’ve spent thousands of dollars on courses and books for Facebook Marketing to learn strategies that would apply to traditional business and Network Marketing business models. I regularly follow more than 10 blogs and social media strategy sites.
I have spent over 10 thousand dollars on advertising in Facebook.
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My strategies have helped us grow our own Fan bases.
Why listen to me?
Virtual Wonders Web Solutions My Freedom Factory
Your Freedom Project
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Why listen to me?
and myself and my team have helped over 50 other Network Marketers grow their fan bases to over ½ a
million fans and counting!
March 08- 85,030 fans
March 29 - 63,660 fans March 07 – 143,564 fans June 06– 31,309 fans
April 17 – 99,325 fans May 28 – 57,551 fans
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Now I’m sure you’ve already heard that you want to get a fan page for your business
Do you really even need a Fan Page?
But if you feel like I did, you may be wondering if you even need one.
And if you did get one, how would you set it up, how would you get fans?
You know I heard the same things a few years back and I resisted what I thought was just hype.
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Luckily I decided to get serious about studying Facebookand the importance of a Fan page and how to use itto build a Networking business back in 2011.
Do you really even need a Fan Page?
But I didn’t get serious about using ituntil early 2012
This was a mistake, I took too long to get going and missed out on a huge number of opportunities.
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Sadly I still see thousands of other Network Marketers who have yet to create a Fan page because they’re lost,
confused and still resisting what they think is hype just like I was.
Do you really even need a Fan Page?
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And as more and more people discover the power of Fan pages, it’s becoming more competitive
and expensive to succeedBut there’s still time to get in before the masses do
Do you really even need a Fan Page?
And I’d like to help you get your page started
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What you’ll learn in this Webinar
• Exactly why you want to use Facebook for your business • The key reasons every Network Marketer wants a Fan page • The main Fan Page strategies and which to choose• The #1 key objective your page must help you accomplish• Common mistakes people make and how to avoid making them
Do you really even need a Fan Page?
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• Exactly why you want to use Facebook for your business • The key reasons every Network Marketer wants a Fan page • The main Fan Page strategies and which to choose• The #1 key objective your page must help you accomplish• Common mistakes people make and how to avoid making them
Do you really even need a Fan Page?
What you’ll learn in this Webinar
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• Why you want a fan page • The number one thing you want your page posts to achieve• The types of fan page strategies and which you should choose• How to deal with Facebook’s latest changes to the newsfeed
What you’ll learn in this Webinar
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Facebook VS other Social Media
for prospecting for Business Builders
TwitterFacebook LinkedIn Pinterest
• No business pages
• Harder to build a following and ads are still new
• You have to hope they’ll search for you
• Do offer a company page
• Advertising is expensive
• Much smaller user base
• Better for B2B or for recruiters
• You can have a business page
• You can pay to build fan base
• Easier to target interests• Largest User base• You can put your ads in
front of people• It’s where most of your
prospects are!
Google +
• Do offer business account
• Can’t pay for following
• Can’t schedule pins
• Better for products
• Offers business pages
• Small user base
• Has potential with Hangouts
• Very hard to advertise with them for MLM
• You have to hope they’ll search for you
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Huge Traffic SourceAllows you to create an audienceSocial proof when you have a sizeable fan baseAllows you to get exposure to your lead capture websites so you can generate leadsAllows you to run newsfeed ads!!
Why you want a Fan Page
Bottom Line: Allows you to consistently Attract Traffic and Capture Leads
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Think like an Entrepreneur NOT an Opportunity Seeker
Social media is slow and this is good
Building something you can repeatedly tap into is priceless
Think like Toyota: Don’t sacrifice long term gains for short term profits
You must have the stamina
You need to be willing to Give, Give, Give – then Ask…
Get your mind set straight first
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There’s inexpensive traffic
There’s wealthy traffic – Facebook knows who the buyers are
Facebook now offers retargeting
Unlike traditional search you can hyper focus your interests
Facebook Traffic
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Fan Page Success Formula
FansFan Page
Exposure
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Fan Page Success Formula
Exposure
Traffic
Clicks
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Fan Page Success Formula
Success
Traffic Leads
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Page Strategies to Consider
Traditional BusinessExamples: Star Bucks, Shaklee
Page Objectives• Engagement• Brand recognition, brand trust etc.• Offers and Promotions• Service & Support
Generic Traffic Gen.Examples: Dannie Cade, Me
Personal BrandingExamples: Amy Porterfield, Mari Smith
Page Objectives• Lead Generation• Offers/promotions• Engagement• Brand recognition
Page Objectives• Lead Generation
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Page Strategies to Consider
Distributor Location focusedExamples: Shaklee Distributor New Castle County - Earl Lofland
Page Objectives• Being found in search• Brand recognition, brand trust etc.• Offers and Promotions• Service & Support
NicheExamples: Create Vitality For Life
Page Objectives• Lead Generation• Offers/promotions• Engagement
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Why we are now focusing on the personal branding page.
Builds credibility
Connects to your Newsfeed ads
Pay to play means we now want targeted fans
We want to build an audience that connects
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How do we get fans?
How do we keep those fans?
How do we convert our fans into Members or
Distributors?
How do we convert Fans into Profits?
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To see the presentation live, register for the free webinar here:http://bit.ly/profit-lab-slideshare