Post on 24-Jan-2015
description
Premium App RentalsIncrease Paying Users
Supported by Microsoft Ventures India
fairket.com/app
bizdev@fairket.com
Premium App Time for RentAd free, fully unlocked
“buy experience, not apps”
Rent200 mins
for $1.00
Kids Apps
Casual Games
...
Whales
Dolphins
(Opportunity)Minnows
Market Opportunity
6% earn >$25k per month
<0.2% spend heavily
<8% spend occasionally
>90% spend hardly ever
30% earn >$500 per month
64% earn <$500 per month
Consumers Developers
...renting is optional
Try, rent, own (Rent To Own)
Global reach (all currencies)
Alternative monetization
...is a shared wallet
Paid credits using IAP
Prepay once, rent any
Offer credits using ads
...is a marketplace
Track & manage spends
Discover all rentables
Kids safe (no ads or payments)
Micro Pricing
+Free
Credits
Premium Quality
+Kids
Safety
Renting for global consumers
Developing Economies Developed Economies
Rental Model CompatibilityExisting App + SDK = Rentable App
Paid App
Lite & Pro
FreemiumNon-consumables like levels
Free AppWith Only Ads
Rentable AppFree to play
Freemium*Consumables
like virtual currencies
Android
iOS
Windows
Coming soon...
Now available!
Compatible with
Unity
Cocos
...*In roadmap
+ SDK
Lite
Buy
Try
Rent*
Free
Free
In-App Purchase
Fairket Credits
Non-premium
Premium
Premium
Premium
Choice ChargesExperience
*Consumer requires Fairket app only to choose Rent option
Co-exists with other models in same appConsumer choice determines experience, charges and revenue
Exis
tin
gFa
irke
t
+ SDK
Ren
tab
le A
pp
Ads
Google In-App
None
Fairket Rental
Revenue
Use case 1: Paid app to rentable app
Try
Buy
Rent
Starts with
OR
Launch as free app
Paid App
Then choose
Developer Activity Consumer Experience
+ SDK Rentable AppFree to play
Use case 2: Freemium app to rentable app
Try
Buy
Rent
Starts withOR
Relaunch withApp update
Freemium App
Then choose
Developer Activity
+ SDK Rentable AppFree to play
Consumer Experience
OR
Lite
Fairket App Developer ProgramSign up at: https://developer.fairket.com
Integrate SDKin your app
Setup Pricingin Developer Console
Update Appin Google Play
1
2
3
Start Earning from Fairket
4
Fairket Architecture Overview
Device
Fairket App
App 1
SDK
Develo
per C
on
soleC
on
sum
er S
ervi
ces D
evelop
ersC
on
sum
ers
Developer App Config & Pricing Data
Consumer App Usage & Billing Data
App k
SDK
Develo
per C
on
sole
Develo
pers
Co
nsu
mer
s
Regular User(has Fairket app)
App
SDK
Guest User(no Fairket app)
App
Fairket App
SDK
3. Config App
4. Set Prices
5. Analytics
Consumer App Usage & Billing Data
Developer App Config & Pricing Data
Co
nsu
mer
Ser
vice
s
b. Trialc. Lite
b. Trialc. Rent
App 1
2. Distribute1. Integrate
SDK
a. Download
Process Flow Details
Download Fairket App
d. Pay Topup Revenue
Rental Revenue
Lohith
Fairket App
Money Flow Details
Murali
Fairket App
App Rate
Twitty $0.01 per min
Chess $0.02 per min
User App Charges
Lohith Twitty $0.10
Murali Twitty $0.05
Lohith Chess $0.20
Murali Chess $0.10
User Balance
Lohith $1.70
Murali $0.85
Top up $2.00
Top up $1.00
Twitty
Chess
SDK
SDK
Play 5 mins
Play 5 mins
Twitty
Chess
SDK
SDK
Play 10 mins
Play 10 mins
TopupRevenue $3.00
Twitty App Developer
Chess App Developer
RentalRevenue
$0.15
RentalRevenue
$0.30“in escrow”
“the ledger”
“pricing setup”
User Acquisition: Mutual Discovery“Virtuous cycle with every new app added”
App 1 Users App 2 UsersFairket Users
1. Discover Fairket 1. Discover Fairket
2. Discover App 22. Discover App 1
“quid pro quo”
App Wrapper ToolInject SDK into app binary
Your App
“zero integration effort”
Ask Us AboutFairket App Wrapper Tool
+ SDK Rentable AppFree to play
Payment charges:
$30
Rental Revenue ModelAggregate rentals:
$100
Developer earnings:
$60
Billing charges:
$10
First 3 months,
0% billing charges
Early Adopter BenefitsTalk to us: bizdev@fairket.com
More revenue,
more discounts
Free promotions,
featured listings
Premium App Rentalsbizdev@fairket.com
fairket.com/app