For Small Business

Aaron Weiche

Five TechnologyLarge & Small/Local Clients

Buffalo10 YearsSpeak Nationally3 Daughters & Husker Football

• Over 500 million users• 50% of active users log-on daily• Average user = 130 friends• People spend 700 billion minutes per month

Mobile

There are more than 200 million active Facebook mobile users.

People that use Facebook on their mobile devices are twice as active.

How Can It Help My Business?

It’s not the shovel (tool), it’s the hole you dug with it (effort).

Social MarketingIt’s being social, it’s interaction, it’s creating content

+ Create a Facebook Page, join the party

+ Understand the “Rules Of Engagement”

+ Use content and strategy to build your audience

+ Building brand

+ What they want

Deals - Punch Pizza

• Build Business• Gain New Followers

Deals – Timing & Emotion

• Hit Twitter & Facebook at peak usage • Bummed? Free will cheer you up • 100’s of Tweets, Likes & New Followers • 2 minutes on 10pm news that night • 10,000 pizzas

Deals (fun) – Dry Cleaners

Deals – Dry CleanersRewarding those who LIKE you.

Content StrategyUse the sharing of great content to stand out

+ PHOTOS! Video too

Content StrategyUse the sharing of great content to stand out

+ Insight into your business & daily routine + Tips, reminders … be helpful + Humanize, show personality + Ask Questions, ask them what they want + B2B: Be a resource, stats, links

The Result?

+ You drive business to your door, phone, website

+ Grow your audience + Likes, comments & SHARED on THEIR pages (130) + Sharing of your culture, brand, offering

+ One more element of marketing, word of mouth

I got the WHAT, now the HOWBuild slow, build trust, follow the rules.

+ Create it, share it, ask friends for support (even ideas) + Update, weekly is fine … just make sure it’s not all BUY NOW! + Try some creativity + Find others in your industry & like/follow them

+ Measure the results

Ads

Facebook Ads are a paid advertising model where you create ads, target the audience and set budgets based

on clicks or impressions.

Facebook Ads - Positives• Easy Process to set-up • Goal of LIKES or Web traffic • Target specific areas – state, city • Target interests • CPM or CPC (recommended)

Facebook Ads - Create

Facebook Ads - Targeting

Facebook Ads – Budget

CPM – Cost per thousand impressions (Good for high click $)

CPC – Cost per click, best for small business, avg of $1 per click or more. Pay for performance!(1,000’s of impressions per click)

Facebook Ads – Reporting

Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.

Facebook Ads

• It produces a marketing formula, like Google AdWords to evaluate success • You can tie into further tracking • CON – Low interaction/clicks Facebook CTR is under .05% on avg. (200 impressions, 1 click) Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%) Keep in mind: SEARCH vs. SOCIAL activity

More To Come …

• Facebook DEALS is here. LBS – Facebook Places • For the mobile user, “checking in” where you are • Offers & Rewards Individual Deals (discounts, free stuff, other rewards)Friend Deals (where you and pals claim together)Loyalty Deals (for the regulars)Charity Deals (which allow you to donate to a cause).

Facebook Summary • This is WHERE users are at

• Go to them

• Social Marketing – be the life of the party, unique, content • Facebook Ads – set goals, target, track

• Just one part of marketing – integrated approach

QUESTIONS?Thank you!

Aaron WeicheTwitter: @AaronWeicheFacebook: facebook.com/weiche Fivetechnology.com/blog aaronweiche.com