Facebook Pages For Real Estate Professionals

Jessica ThorntonNovember 14, 2011

At a Glance:

• Facebook Pages: Get Technical

• Valuable Content

• The Basics of Insights

Great to meet you :)• Jessica Thornton

• TARHEEL, Food/cooking obsessed, Social Good Pioneer

• facebook.com/jessica.lee.thornton

• @MyMessyJesse

• @youreachmedia

Step 1• http://www.facebook.com/pages

• Local Business (Place Page)

• (This can be changed...)

• Title

• Picture, Website, About

Navigating as a Page

• Liking AS A page to connect with your community

• Featured Likes on your Page

• Communicating as Self vs Page

Valuable Content

• Goal: More Real Estate DEALS!

• The best content is tangible.

• Network, Learn, Share

• Expand Sphere: Talk with MORE people

• Listings: 10% of your wall content???

Educate and become Trusted

• Teach People - show your expertise

• First Steps to Buying a Home

• Understanding Finances

• Square Footage comparisons...

• Costs of home repairs

• Recommendations- tagging other Biz

Real Estate Reporting• Community Events:

• Calender, Outside Links, Parking Info

• Restaurant Reviews

• Small business highlights

• School Information

• Weather, Seasons

Good Business• Tag other businesses

• Social Media Karma :)

• MAJOR Exposure

• Featured Likes Strategy...

• Recommendations

Your Voice• Stay Positive

• Simple- Language and Length

• What is your CTA?

• Know your Audience

Respect your Fans• Meet their expectations :

• Consistency

• Communication

• Be Honest, Be Transparent

• Help Them- do things for them

• Offer to be their friend

Useful Apps for Real Estate

• YouTube

• Twitter

• EMAIL: Mailchimp,

• Roost?

• Posterous?

Insights...• Who are your Fans?

• What do Fans LIKE to get from you?

Great to meet you :)• Jessica Thornton

• TARHEEL, Food/cooking obsessed, Social Good Pioneer

• facebook.com/jessica.lee.thornton

• @MyMessyJesse

• @youreachmedia