Facebook StuffBy Adam Tal

Who's Adam Tal• Weirdo

• Beach Bum• Genius

(all according to my mom)

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Life Advice:

Friends are not friends

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Fans are not buyers

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Fan = $136

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Fan = $136

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Fans (likes) = social proof.

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Fans (likes) = social proof.

When do we need to care about 'like' count?

• When your page has 0 likes (to get the ball rolling)• When a direct competitor has more likes than you.

What should we measure then?

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What should we measure then?

$$$$$

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What should we measure then?

$$$$$

ROI

When possible:

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What should we measure then?If not possible, try to measure:

CPI (Cost per install - for apps)

CPL (Cost per lead - make sure leads are qualified)

Cost per user / subscriber (Don't forget to use bribary).

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What should we measure then?FB is not search.

Duplicating your search campaigns will fail.

Don't sell - acquire fans (Not FB fans, real fans):

• Users • Subscribers• People you bribed ethically• People you subscribed sneakily (we'll talk about it in a bit)

How do you do that? Luckily there's a method you can use....

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TUEfbCFADAMTAL.COM/SMX

TUEfbCFAbbreviation Fail

(I know abbreviations are supposed to be memorable... but.. whatever)

But before I reveal this method... let's cover some background material....

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We try all sorts of crazy stuff... if you were here last year you might remember these.... If not download them at the end of the prezo.

*

TUEfbCFADAMTAL.COM/SMX

During our testing* we noticed something interesting...

Females react differently than males to slight changes to our ad copy and design.

Even minor changes like.... color.

*

TUEfbCFADAMTAL.COM/SMX

TUEfbCFExample:

The highest CTR's we get with female audiences are usually achieved when we use the color.....

PINK

As a border or background of our ads. ---->

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TUEfbCFMen's favorite color according to CTR tests is...?

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TUEfbCFExample:

Men's favorite color according to CTR data: BLONDE

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TUEfbCFThe same goes for other copy elements...

Women respond to emotional copy, men respond to straightforward copy

"Feel Young Again"

"Proven Results"

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TUEfbCFOne last example - a great tip for Hebrew speakers:

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TUEfbCFNow you can already use that information in your ads.

But if you wanna really be smart about it.... Use it with the TUEFBCF method.

So.... What is TUEFBCF method?

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The Ultimate Evil FB Campaign Funnel

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The Ultimate Evil FB Campaign Funnel

• Not always applicable.• Make necessary changes to fit your product• Meant for Direct Response (but might work for some brands)

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The Ultimate Evil FB Campaign Funnel

Laser-targeted Ad --> Page like --> Remarketing Infection --> Opt-In (Bribe) --> Auto Responder Sequence (Email marketing)

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The Ultimate Evil FB Campaign Funnel

Now remember how we said women react differently?

Well now you know who's who in all your email marketing & banner campaigns.

Use this in info to your advantage, and build lists by gender, age and interest.

Banner examples:

Of course we can take this further.... people who like X

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