Facebook Dynamic Product Adverts
20160107
DPA
( )
( )
( )
( )
DPA
Retargeting
+
Remarking
DPA Conversion Lift
+Dynamic Targeting
+Facebook Big Data
CSV or TSV
RSS/ATOM XML
http \ https \ ftp \ sftp
FTP SFTP
/ / /
600*600 / 1200*628
+ (950 TWD)
gtin / mpn / brand
/ / / /
ISO‑8601 (YYYY‑MM‑DD)
/ /
Id iPhone 7 iPhone 7 Id
Google
( > NB PC > )
(2014-11-01T12:00-0300/2014-12-01T00:00-0300)
+ + + ( : :
:450 NTD)
Pixel
ViewContent
AddToCart
Purchase
• Facebook dynamic product adverts (https://www.facebook.com/business/a/online-sales/dynamic-product-ads)