Facebook Ads - Allegiant Marketing Group...Facebook places ads within the stream of information...

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web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: SalesTeam@MailAMG.com

Facebook Ads

web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: SalesTeam@MailAMG.com

Customers will view your ads alongside of stories their friends, family and other things they care about seamlessly on both desktop & mobile

web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: SalesTeam@MailAMG.com

web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: SalesTeam@MailAMG.com

web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: SalesTeam@MailAMG.com

Why Facebook Ads?

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§  Facebook claims to have 1.4 BILLION active users. §  900 Million users log in daily §  Average user spends 40 minutes per day on Facebook

Your client’s customers are on Facebook. §  Facebook is the #1 smart phone app. §  More People search for businesses on mobile than desktop

Why Facebook is Important

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§  Multiple Formats

§  Extensive Targeting

§  A/B Testing Capabilities

§  Improve Video Reach/Views

§  Mobile Optimized

§  Insights

§  Cost Efficient

Facebook Ads are Powerful

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Formats & Objectives

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§  Page Post Engagement §  Page Likes §  Clicks to Website

§  Website Conversions §  App Installs §  App Engagements §  Event Responses §  Offer Claims §  Video Views §  Local Awareness §  Slideshows §  Carousel Ads §  Lead Ads

Formats & Objectives

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§  Your clients will reach more people when you boost their posts §  Engagements include likes, comments, share and views (impressions).

Page Post Engagement – Boosting Posts

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§  Connect your clients to the people who matter to their business §  Designed to increase users who “Like” to follow your client’s updates.

Page Likes Campaign

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§  Send potential customers directly to your client’s landing page

Clicks to Website

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§  Your clients can offer customer discounts or special deals.

§  You can decide how long the offer runs, who sees it, how many people can claim it and more.

Offer Claims

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§  Feature your client’s videos and tell their story. §  Increase brand awareness by targeting customers who fit your client’s demographics.

Video Views

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Carousel Ads §  Advertise multiple products, services or promotions without having to create

multiple ads. §  Tell a story that develops as users click through the carousel. §  They do not cost any more than single-image or video ads.

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Extensive Targeting

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§  Location §  Demographics §  Interests §  Behaviors §  Connections §  Custom Audiences

Targeting

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Location §  Country §  City §  DMA §  Zip (Limit 15 zip codes)

Age

§  Any age brackets from 13-65+

Gender

§  Target only men, only women or both

Targeting

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Interests §  Reach your audiences based

on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience.

Behaviors

§  Reach people based on their purchase behaviors, device usage and more. For example, if your client is a non-profit, we can target people who’ve donated in to similar causes.

Targeting

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Demographics §  Reach people beyond age and

gender such as life events and even schools they attend.

Connections §  Target people who have

already liked your client’s page and even friends of those who have liked your client’s page.

Targeting

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Custom Audience §  Provide your client’s phone

numbers or email address you want to reach on Facebook

Lookalike Audiences

§  You and your client can find more people on Facebook who share traits – location, age, gender and interests, with an existing customer base, so ads reach more people who care about the business.

Custom & Lookalike Audiences

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Testing & Optimization

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§  More than 700 million people visit Facebook every day on phones and tablets. §  Ads are run along side of stories from friends and family. §  Facebook places ads within the stream of information people are viewing

already, so they’re more likely to see your clients ads.

Mobile Optimized

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§  Facebook ads are run internally with the agency team

§  A/B split test creative and copy to ensure optimal results

§  A/B test markets, demographics, locations, interests and behaviors to make sure ads are only shown to people who are more likely to convert

A/B Testing

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§  Our team provides full ad reporting so customers can see how their ads performed.

§  We provide recommendations while campaign is running to ensure results.

§  At the end of the campaign, we provide suggestions on potential future campaigns.

Full Analytics

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Recap

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Recap §  Mobile, Desktop and Right Rails Ads

§  Different Objectives

§  Extensive Targeting

§  Custom & Look Alike Audiences

§  A/B Tested

§  Cost Effective

§  Fully Managed In-House by our

Agency Team

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Quote Request Info Client Name, Phone, & Email:

Social Network:

Link to Client's Social Network Page/Profile:

Budget Per Month: Start/End Date: Ad Objective:

Age Targets: Geo-Targets NO ZIPS - CITY/DMA ONLY!: Interest Targets: