FEEDING THE PLANET, ENERGY FOR LIFE

Why Expo Milano 2015?

A Unique Event

Expo 2015, the largest world-wide event on

the theme of Food

it will address the challenges around food and

its supply, and also showcase all the aspects of

food: the knowledge, the taste, the pleasure

and its future sustainability

An Extraordinary

Opportunity

For Tour Operators Worldwide

Expo 2015 will be an amazing, once in a life-

time experience which will attract all types of

tourists. Italy, as a destination for a spectacular

world event on food, is a match made in

heaven

When

1 May – 31 Oct

2015

Visitors

20 million

Digital EXPO

Millions of users

through digital

Expo 2015

Participants

144 Countries+

3 International

Organizations +

13 Non-Governmental

Organizations

Theme on Food

Feeding the Planet,

Energy for Life

Expo Milano 2015 Overview

Through the Years

Universal Expositions have contributed

significantly to the cultural, social and

technological evolution since the first Universal

Exposition held in 1851

Human Progress

The legacies live far beyond the

Expositions

thus contributing in an important way to the

progress of humanity

A Common Goal

To create a network and stimolate

collaboration

through a global neutral platform connecting

companies, visitors, media, participant countries,

scientific communities and non-profit organizations

Worldwide Consensus

147 Official Participants:

144 Countries + The United Nations,

CERN & EU (6,1 billion citizens: 87% of world

population) + 13 non governmental

organizations

America

21 Countries0,5 billion Citizens

Middle East

14 Countries0,2 billion Citizens

Africa

39 Countries0,8 billion Citizens

Europe

(+Italy & SMOM)

35 Countries0,7 billion Citizens

Asia and Oceania

30 Countries3,8 billion Citizens

The Exposition Site

For SIX MONTHS, it will host the Country

pavilions, thematic areas, clusters and open

spaces for cultural events and entertainment

Thematic Areas

Exhibition spaces

to discover the Expo Milano 2015 theme

through creative projects

PavillionZero

Future Food District

Children Park

Biodiversity

Introduction to the

Exhibition Site

guiding the visitors

through the

discovery of the

Expo Milano 2015

theme

PavillionZero

A symbolic urban

district presenting

future trends on food

distribution, purchase

and consumption

Future Food District

A specially

equipped place for

children and

families offering

also opportunities to

play and learn

Children Park

An exhibition space

reproducing the

variety of life and

the richness of the

planet in a highly-

attractive multiform

landscape

Biodiversity

4 Thematic Areas

Exhibition Spaces

Countries with a common theme

exhibit within the same architectural area,

whereby 80 Countries are grouped together,

united by one common and representative

theme

9 Clusters

Health, Beauty and Harmony

Cluster

Bio-Mediterraneum

The Food of Gods

Cluster

Cocoa

The World of Spices

Cluster

Spices

The Engine of Ideas

Cluster

Coffee

The Perfect Diet

Cluster

Fruit & Legumes

Abundance and Security

Cluster

Rice

Agriculture and Nutrition

Cluster

The Arid Zone

The Sea and Food

Cluster

Islands

Old and New Crops

Cluster

Cereals & Tubers

Legacy

A new global starting point

that will generate an in-depth understanding

about the Expo Milano 2015 theme and will leave

a social legacy of initiatives and solutions going

beyond 2015

20 Million Forecasted

Awareness of our Potential Visitors

MILANO

Image of the City of Milan Percentage Values

Efficient

40

30

20

10

0

50

60

40

30

20

10

0

50

Future oriented

Elegant City of art Good quality of life

Good food

24

12 1720

1721

15

36

45

8

28

47

523

32

The city of fashion & design

International Centre of the Italian economy

A modern metropolis

Offers many interesting things

Easily reached

5055 54

41 46 47

39

2228

36 38 38

25 22 21

3236

31

30

3

36

12-14mln

6-8mln

ITALIANS

ABROAD

TOTAL VISITORS

20 mln

+ 20% OF REPEAT VISITS = 24 mln

Potential Visitors Italy + Abroad

2015 Events in Italy

Extraordinary cultural, sport and

Lifestyle events will take place

across Italy.

Lifestyle & Design

Salone Internazionale

del MobileMilan APR

La BiennaleVenice MAY-NOV

Milano

Fashion week

FEB - SEP

Carnival

Venice FEB

Events in

Exclusive venues:

Grandi Uffizi)

Florence, Venice,

Turin, Caserta

Film Festival

Venice SEP

Art & Culture

St. John Bosco

bicentennial

Turin AUG

European Capital

of Sport

Turin JAN-DEC

La Scala

Milan (all Year)

Social & Sport

Destinations

Art Cities: Rome,

Venice, Florence

Best Museums in

the world

Holidays locations

- Sea

Gastronomical

Experiences

Tours

Wine tours

Bike Tours

Experience

Shopping

Food Festivals

Folklore

Official Partners

expo2015.org