Post on 22-Nov-2014
description
Tahir FayyazSenior Consultant
@TFayyaz
Expanding Google Analytics with the APIs
DBi and Google are both on a mission to make your business
Data-Driven
How DBi Are Taking Clients Forward with The Google Stack
Classic Google
Analytics
Where Most Companies Are Right Now.
The industry is moving forward
How DBi Are Taking Clients Forward with The Google Stack
UniversalAnalytics
Classic Google
Analytics
Where Most Companies Are Right Now.
The industry is moving forward
Must Upgrade By End Of 2014.
Do you want to use the new features?
Adwords
How DBi Are Taking Clients Forward with The Google Stack
UniversalAnalytics
Classic Google
Analytics
Universal AnalyticsPremium
Where Most Companies Are Right Now.
The industry is moving forward
Must Upgrade By End Of 2014.
Do you want to use the new features?
True data driven business.
Unsampled data + other big benefits!
BigQuery
DoubleClick
Adwords
What DBi Have Been Working On
Enhanced Ecommerce - Understand The Full Checkout Flow
Enhanced Ecommerce - Remarket Basket Abandonments
Track UserID - Understand Cross Device Behaviour
Dimension Widening - Bringing In CRM data
Do More With APIs
APIs Let Your Business Communicate with the Google Technology Stack.
Customise and Automate.
75+ Google APIs
3 Google Analytics API Categories
Collection Configuration Reporting
Measurement Protocol API Data Import API
Filters API
Management API
Core Reporting API
Real Time API
Embed API
Android Everywhere
Android Wear - Future Of Mobile Devices?
Android Moto360 + Collection API
Respond to a SMS to make a purchase directly from your smartwatch.
Track these interactions in Universal Analytics
Tahir’s SMS Food Delivery Service
Send a SMS
Follow the instructions
07903 567 891
Enjoy your food!
“Hi Tahir I’m Hungry”
SMS Demo - How It Works
Receive Instructions Receive Meal Options Place Your Order
SMS Demo - Tracked in Universal Analytics
Management API - Data Import
User Id True Value Bets Placed
Collected On Website CRM Data Import Custom Metric
Collection APIMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Collect Data From Various Channels
Collection API + Data Import APIMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Collect Data From Various Channels & Import Data From
Your CRM
Offline
CRM
client id
Publisher
Collection API + Data Import API = Smarter RemarketingMulti-Channels Universal Analytics
Website
SMS
App Notification
client id
client id
client id
DC Integration
Use Universal Analytics segment
to power remarketing lists
doubleclick remarketing lists
Offline
CRM
client id
Reporting API - PadiTrack - Funnels for Historic Data
Embed API - Build Your Own Interface
Embed API - World Cup API + Reporting API
MeasurePlayground.com
Fill The Brazil World Cup 2014 Stadiums
Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game?Use your Google Analytics data to find out by generating your own unique visualisation.
BigQuery API
Tableau Integration
Create custom dashboards using Tableau which queries the BigQuery API directly.
Process large amounts of data FAST!!
Links to visit
World Cup API + Embed API - http://measureplayground.com
Embed API - https://developers.google.com/analytics/devguides/reporting/embed/v1/
Collection API - Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/
Config API - https://developers.google.com/analytics/devguides/config/
Reporting API - https://developers.google.com/analytics/devguides/collection/protocol/v1/
Tahir FayyazSenior Consultant
@TFayyaz
Thanks For Listening