Post on 12-May-2015
description
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Expand your Reach with Flickr and Twitter
June 9, 2008
Facilitator: Kami GriffithsPresenter: Michaela Hackner
Sponsored by ReadyTalk
Remember to call: 866-740-1260 Code: 6339392or 888-214-7562 no access code
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
You are being recorded…
• Online seminars will be available on the TechSoup website.
• You will receive a link this afternoon.
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Thank you to our Sponsor!
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Today’s Speakers
Kami Griffiths Michaela G. Hackner
VolunteersMegan KeaneSarah WashburnChris PetersAaron DowellMatt Palmer
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Uses of Flickr: www.flickr.com
• Photo-sharing service
• Raising awareness
• Launching campaign
• Organizing, displaying, and documenting work
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Building community around photos
• Flickr groups: Individual accounts, but group organizing features
• Public or private groups• Increased visibility• Another way for users to
interact and participate in community
• Humanize organization with visual images of people behind the organization and those they serve
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Making the most of Flickr
• Tagging, titles, descriptions so photos are findable
• Creative Commons licensing to allow further distribution of your photos
• Privacy settings, filters to share images appropriately
• Create promotional materials: cards, mugs, t-shirts, etc.
• Online embedded editing tool
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Launching campaign
• Humane Society LOLSeal Photo Caption contest
• Users submitted captions for baby seal photos
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Used Flickr to display all entries
• “lolseals08” tag to keep entries together
• Link to take further action in campaign to save baby seals
• Button to spread word on Facebook
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Online activism
• Oxfam advocates for Ethiopian coffee farmers
• Starbucks photo petitions
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Organizing, Displaying, and Documenting Work
• No group, just “npsl” tag
• Easy way to communicate a visual concept that might be unfamiliar
• Outstanding promotional vehicle
• Record of activities to demonstrate impact to board members and constituents
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Uses of Twitter: www.twitter.com
• Keep in touch with friends/micro-blogging • Ask for help • Professional development • Keep up with industry trends (use instead of or
complement to RSS) • Share industry news/articles • Promote yourself or organization by sharing links (to
blog, flickr, YouTube etc.) • Conduct an informal survey• Back and forth communication like chat – either with the
"@" reply or the "d" private reply • Connect "on the go" with mobile tweeting
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
How do you maximize Twitter?
• Build a community – find people to connect with via Twitterpacks, looking at your friend's contacts (and who they are sending reply tweets too), running searches on Twitter for folks with similar interests, adding folks who add you (after viewing their profile and seeing if they are relevant)
• Don't be afraid to directly connect with people you don't know – strength of weak ties!
• Use a twitter application to manage your twitter account (Twhirl, Snitter, Digsby, etc.)
• Connect Twitter to other web 2.0 apps (Facebook, Flickr, blogs)
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Twitter resources
• List of Twitter Tools on Freakitude.com: http://www.freakitude.com/2007/03/21/twitter-tools-collection/
• Why Twitter Matters – MSNBC http://www.msnbc.msn.com/id/24648402/
• Twitter in humanitarian emergencies – Poynter.org http://www.poynter.org/column.asp?id=31&aid=143270
• Twitter helps to filter the news: http://www.pbs.org/mediashift/2008/05/microblogging_maniatwitter_hel.html
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Q & A
Type your questions into the chat box.
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Continue the discussion…
• Asynchronous (not live) online event all-day tomorrow in the TechSoup Community forums: http://www.techsoup.org/go/twitter
• Join new media consultant and blogger, Marshall Kirkpatrick, and Michaela Hackner, Director of Online Strategy at World Learning, as they dive deeper into how and why to use Twitter to benefit your nonprofit.
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Learn more about TechSoup
• Ricci Powers
• National Accounts Manager
• ricci@techsoup.org
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
TechSoup Stock
An online donation program specifically for 501c3 designated non-profits
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
TechSoup Stock Overview
• Qualifications – 501c3 Letter, ACL
• Registration – User Profile, Org. Account
• Eligibility – Vendor Restrictions
• Order Process – Website Navigation
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
TechSoup Stock Vendor Partners
• Microsoft• Symantec• Adobe• eTapestry• Intuit
• Mailshell• Business Objects• Readytalk• Alpha Software• Atlas Business
Solutions
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Top Questions
1. Why aren’t we eligible for Adobe?
2. How do I place an order?
3. I ordered 5 licenses of Office 2007, why did I only receive 1 installation CD?
4. If the products are donated, why is there an administrative fee?
5. How can I find out if our organization is already registered?
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Upcoming Online Seminars
• June 10, 10:00 am– How to Make Your Web Site More Dynamic
with Content Management Tools
• July 8, 11:00 am– Online Conferencing Tools
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
Thank you ReadyTalk!
Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562
For More Information
Contact: Kami Griffiths415-633-9392kami@techsoup.orgwww.techsoup.org