Post on 28-Nov-2014
description
Every Woman’s Life: Social Media Strategy
Morgan Blake, MSW
February 24, 2011
http://www.linkedin.com/in/morganadamsblake
EWL Fan Page: History and Purpose
• Started in September 2009
• Purpose :1. to provide public
education about breast/cervical cancer early detection
2. to provide info for cancer risk reduction
EWL Fan Page: Demographics
• 257 total fans• 38% ages 35 – 44• 23% ages 25 – 34• 19% ages 45 – 54• 10% ages 50+• 95% female• Friends, VDH staff, EWL partners, providers,
clients
Content
• New research about breast/cervical cancer early detection
• Promotion of healthy habits that reduce cancer risk
• Screening messages• Sharing activities of partners (ACS, Komen)
Sources for Content
• Google alerts • www.google.com/alerts• “Breast cancer” “cervical cancer”
• WebMD daily news• Medscape • SmartBrief• www.smartbrief.com
• Partner newsletters
BEST PRACTICES
Setting Up Page
• For maximum participation, Fans should be able to:• Write on wall• Post links, videos, photos
To avoid problems:
• Have co-admin• Check page at least
once a day
Dealing with criticism:
• Don’t delete comments• Don’t NOT respond• Respond promptly to
resolve the issue
Tips to Engage Fans• Ask questions• Be positive• Keep language simple• Address fans by name• Post powerful stats and
inspirational quotes • Limit posts to 1-2 per
day• Post during peak hours
(9am -2pm weekdays)
EWL Fan Page Success Story
• 2 EWL clients posted positive experiences with EWL services
• Clients were interviewed and success stories were written
• Success stories are shared with CDC and community partners
ELW Twitter: History and Purpose
• Started in November 2009
• Purpose :1. to provide public
education about breast/cervical cancer early detection
2. to provide info for cancer risk reduction
EWL Twitter Stats
• 555 tweets sent• 298 following (healthy authorities, local
medical providers, breast/cervical cancer advocacy groups)
• 278 followers (same as above + individuals interested in breast/cervical health)
BEST PRACTICES
Setting up page
• Use program logo as profile photo• Include program URL in written profile• Add link to Twitter account on program
website, outgoing correspondences, flyers, brochures
Getting Followers
• Use directories to find followers (wefollow.com) who are influential in your field
• Try to maintain equal following:followers ratio• You are not obligated to follow everyone who
follows you
Recommended
• VDH (@MyVDH)• Healthy People 2020 (@GoHealthyPeople)• CDC (@CDCgov)• US Dept. of Health/Human Services
(@HealthCareGov)• WebMD (@WebMD)• Harvard Health (@HarvardHealth)• Johns Hopkins Univ. Public Health
(@JohnsHopkinsSPH)
Creating and Sending Tweets
• 140 character limit• To enable retweets, stay close to 120
characters• Abbreviate when possible• Shorten your URL with http://bit.ly/• Post at least once a week, preferably several
times a week