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UNITED STATES
FUND FOR UNICEF
No. 2, 2011
Six Steps to a Polio-Free World
An Insider’s Look
at a Massive Polio
Immunization
Campaign
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A Message rom the U.S. Fud Board Chair ad Presidet
Dear Friend of UNICEF,
You have helped UNICEF to respond to emergencies both hidden and highly publicized and to protect young lives from threats old and new. When crises erupted in Libya, Côte d’Ivoire, Japan, and elsewhere, you were there for
children in harm’s way. And your ongoing support is critical as UNICEF works to reach more of the world’s most
disadvantaged boys and girls, in some of the most remote places.
Making sure that we serve these children — that we serve all children — is crucial to our goal of reaching the day when
zero young lives are lost to preventable causes. The ght against polio is a potent example. Since 1988, UNICEF and
its partners have been able to cut the number of polio cases worldwide by 99 percent. Now, there is a nal push to rid
the world of this scourge forever. It is imperative that we succeed — because as long as one child remains unprotected,
polio will persist. Carrying out a mass immunization campaign is a staggering and painstaking operation (see featureon page 11). The monumental global effort to end this horrid disease requires an enormous, ironclad commitment from
the UNICEF family and its supporters, and from many key partners (see sidebar on page 14).
This type of commitment fuels all of UNICEF’s work, from Haiti to Bangladesh, from Afghanistan to Nigeria.
The unrelenting drive to save young lives — and the refusal to be daunted, no matter what challenges we face — is
what galvanizes UNICEF and U.S. Fund staff as well as our supporters.
This shared sense of mission was palpable at the U.S. Fund for UNICEF’s Annual Meeting in April. It was
gratifying to be among hundreds of valued donors, partners, volunteers, and friends — all gathered in one room tocelebrate lives saved and vowing to save even more.
The meeting also marked a momentous occasion: the signing of a memorandum of understanding between UNICEF,
the U.S. Fund, and Kiwanis International that afrms all three parties’ partnership in the Eliminate Project. This
historic initiative will raise $110 million to eliminate maternal and neonatal tetanus from the face of the Earth and
to protect babies and mothers all over the world from this dreaded disease.
Thank you for your continued generosity and loyalty, and thank you for helping us do whatever it takes to save a child.
P.S. To support UNICEF immunization programs, please visit unicefusa.org/donate/immunization.
Anthony PantaleoniBoard Chair
Caryl M. SternPresident and CEO
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Produced by the Department o Editorialand Creative Services
Executive EditorMia Drake Brandt Managing EditorAdam Fifeld
Art DirectorRachael Bruno
Assistant Managing EditorJen Banbury Contributing EditorEileen Coppola
DesignerMelissa Axelrod
Copyright © 2011U.S. Fund for UNICEF.All rights reserved.
U.S. Fund or UNICEF Board o Directors
Honorary Co-ChairsGeorge H.W. BushJimmy CarterWilliam J. Clinton
Chair Emeritus
Hugh Downs
ChairAnthony Pantaleoni
Vice ChairPeter Lamm
PresidentCaryl M. Stern
SecretaryGary M. Cohen
TreasurerEdward G. Lloyd
Honorary DirectorsSusan V. BerresordJames H. Carey
Marvin J. GirouardAnthony LakeJohn C. Whitehead
Honorary MembersJoy GreenhouseHelen G. JacobsonSusan C. McKeeverLester Wunderman
DirectorsAndrew D. BeerDaniel J. Brutto
Nelson ChaiGary M. CohenMary Callahan ErdoesPamela FioriDolores Rice Gahan, D.O.Bruce Scott Gordon
Vincent John HemmerPeter LammTéa LeoniBob ManoukianAnthony PantaleoniAmy L. RobbinsHenry S. SchleiKathi P. SeiertCaryl M. SternJim WaltonSherrie Rollins Westin
In This Issue
11–14 Feature: Six Steps to
a Polio-Free World — An
Insider’s Look at a Massive
Polio Immunization Campaign
2–4 UNICEF in the Field
5–8 Inside the U.S. Fund
9 Donor Activities at Home
and Abroad
10 Field Visit
15 Partner Profles
Why I Give:
Richard Levy
16 Inside the U.S. Fund
Continued
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LIBYAHostilities in Libya have created an extremely precarious situation for countless
children and families. As of this writing, 822,000 people have ed the country since the
crisis began. UNICEF has delivered humanitarian assistance for stranded populations
on the Egyptian and Tunisian borders and within Libya itself. At the Salloum crossing
on the Libya-Egypt border, UNICEF has provided water, sanitation equipment, and
child protection services. At the Shousha transit camp near the Libya-Tunisia border,
UNICEF has worked with partners to set up child-friendly spaces, and has deployed
psychologists to assist families.
Access inside Libya is severely limited, and UNICEF is working to increase its
capabilities and presence in the country. UNICEF and its NGO partners have been
delivering emergency health kits to serve 60,000 people in Benghazi. UNICEF
emergency supplies for between 15,000 and 25,000 people reached the port of Misrata
in late April. The items included rst aid kits, water purication tablets, and hygiene
kits and were distributed to those most in need. This followed an earlier delivery of
supplies from a humanitarian cargo ship that docked in Misrata on April 7.
Emergencies Update
U N I C E F I N t h E F I E l d
jAPAnDays after Japan was devastated by both the most powerful
earthquake in its history and a terrifying tsunami, the U. S.
Fund for UNICEF started to raise funds to assist children in
a country that has, since 1950, been a steadfast and generous
donor to UNICEF. The contributions of U.S. Fund supportershave helped UNICEF provide aid for children who have lost
parents, homes, neighborhoods, and friends. Among other
things, UNICEF has supplied early childhood development
kits, advocated for the protection of orphans, and helped
establish child-friendly spaces in hard-hit areas. More than 60
UNICEF Mini-Libraries carrying books donated by the public
have been established.
Several Japanese UNICEF experts deployed elsewhere
returned home to work with the Japan Committee for UNICEF
(JCU) in assessing the needs of children and families. The JCUhas been directing the distribution of supplies.
To donate to UNICEF emergency relief by region, please visit unicefusa.org/
donate/emergencies.
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Côte d’Ivoire — Fleeing Violence, Finding School
Twelve-year-old Pamela and fteen-
year-old Arouna felt lucky. As lucky asthey could, given that they had to ee
their village when it became a violent
battleground following November’s
disputed presidential election in Côte
d’Ivoire. They felt lucky because, despite
all they had been through, UNICEF and
its partners made sure they had a chance
to go to school.
The children were part of a group
of nearly 2,000 people who escaped to
the safe, peaceful town of Tiébissou,located in the middle of a forest. All told,
around 1 million people — the majority
of them children and women — ed
violence in Côte d’Ivoire, seeking refuge
in secure areas of the country or asylum
in Ghana, Guinea, and Liberia. Even
under highly dangerous circumstances,
UNICEF provided children and familieswith water, nutritional supplements,
medicines, health care, hygiene kits,
schooling, and much more.
The wide-ranging violence disrupted
education for an estimated 800,000
children across Côte d’Ivoire. With help
from UNICEF, Pamela, Arouna, and other
children were able to enroll in Tiébissou’s
primary schools. To help them restart
their studies, UNICEF gave each child a
school bag containing notebooks, pens,pencils, an eraser, and a pencil sharpener.
UNICEF also provided teachers with a
variety of educational supplies, as well
as recreation kits so students could play
games and sports during breaks.
Although Pamela couldn’t go to
school for three weeks while on the
move, she worked hard to catch up withher classmates.
“My teacher and my new friends,
Mariam and Sarah, are very supportive,”
she says. “Even though I miss my old
school, I feel safe here. There are no
military troops.”
With violence subsiding in Côte
d’Ivoire, hundreds of thousands of
children are now making their way back
to their homes, and UNICEF is working
to make sure all of them have the chanceto return to school.
Arouna hopes to be a professional
competitive cyclist some day. Pamela
recently decided she wants to work for
UNICEF. “I like to be helpful to other
people,” she says.
U N I C E F I N t h E F I E l d
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A Sanctuary for Victims of Sexual Violence
Under a blue sky in the Democratic Re-
public of the Congo (DRC), the air lledwith the sound of women laughing and
singing. These women didn’t always
have reason to laugh; most of them are
victims of rape — a horrifyingly common
weapon of war in the DRC.
But on this day, the women were
celebrating. Thanks to their own hard
work, and with support from UNICEF
and playwright Eve Ensler’s organiza-
tion V-Day, they were opening City of
Joy — a sanctuary for survivors of sexualviolence in the DRC.
City of Joy’s airy, colorful buildings
will be home to 90 women at a time,
in six-month stints. The women, aged
fourteen to thirty-ve, will receive psy-
chotherapy as well as skills and literacy
training. Most importantly, survivors
will nd support and self-empowerment
as they attempt to
reclaim their bodiesand lives.
In 2010, UNICEF
helped 16,874 sur-
vivors of sexual
violence in the DRC
— including 8,704
children — through
a host of health,
education, and psy-
chosocial services.
Now City of Joywill provide round-
the-clock care and
sanctuary for those
who need it most.
The women who thrive in this sanctuary
will leave as leaders in the battle against
gender-based violence in the DRC, de-
termined to change the status of Congo-
lese women and eventually, the country
as a whole.
To contribute to UNICEF programs in the DRC,
please visit unicefusa.org/donate/drc.
U N I C E F I N t h E F I E l d
Adolescents Are Children TooBeing a teenager isn’t easy. But in the
world’s most impoverished communities,
adolescence is often a particularly harsh
and dangerous time.
Around the globe, there are 1.2 billion
adolescents between the ages of ten and
nineteen. Nearly nine out of ten live in
the developing world. The unique needs
of these children don’t get as much atten-
tion as those of younger kids, according
to UNICEF’s annual agship report The
State of the World’s Children, released
in February.
While not as susceptible to disease and
malnutrition as younger children, ado-
lescents may in some ways be even more
vulnerable — especially when it comes to
violence and exploitation.
All over the globe, adolescent boys and
girls are forced to work, forced to ght in
wars, and subjected to sexual abuse and
other abhorrent forms of cruelty. In Brazil
alone, 81,000 teenagers, ranging from f-
teen to nineteen, were murdered between
1998 and 2008. Adolescent girls are particu-
larly at risk throughout the world, endur-
ing early and forced marriage.
UNICEF works to protect adolescents
from violence, conict, and the threat of
HIV/AIDS; teach them important life
skills; provide health care; and promote ad-
olescent participation in youth forums and
community service initiatives. From Egypt
to India, Honduras to Nigeria, adolescents
can wield a powerful collective voice and
— if given enough support and resources
— can help break cycles of poverty and in-
equality and build a better future for all.
To learn more, please visit unicefusa.org/
adolescents.
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Imagine all the schools in the world that
are little more than rudimentary shelters.Most have dirt or cement oors, no chairs,
no desks — just a teacher and crowds of
children sitting on the ground, desperate
to learn.
Last summer, on
a visit to Malawi,
MSNBC’s Lawrence
O’Donnell witnessed
rsthand the enor-
mous need for school
desks. He teamedup with UNICEF
and, before he left
the country, he had
helped to furnish a
classroom. Upon his
return to the U.S., he helped to launch
K.I.N.D.: Kids in Need of Desks in part-
nership with the U.S. Fund for UNICEF.
It’s amazing what a difference some-
thing as simple as a desk can make. But,
as Lawrence O’Donnell put it, “Try sitting
on a cement oor. You will be uncomfort-
able in ten minutes or less. Then you willbe in pain — your back, your hips. Now
stay there for seven hours. Now try doing
that ve days a week. Oh, and don’t forget
to read and write while
you’re sitting on the
oor. And while you’re
at it, try to learn some-
thing, anything, a lan-
guage maybe, some-
thing that requires real
concentration.”Already, more than
13,000 desks with built-
in benches have been
manufactured and are
being delivered to
schools, thanks to generous donors to the
K.I.N.D. Fund. In addition to providing
desks, K.I.N.D. is creating much-needed
employment in Malawi by working with
local manufacturers to make the desks.
Eventually, at least 46,000 desks will be
distributed, each of which will allow two
or more children to sit comfortably and
better focus on their studies. By raising
children up, two at a time onto a desk
bench, UNICEF and Lawrence O’Donnell
— who spoke at the U.S. Fund’s Annual
Meeting in April — are doing their part to
give children a head start.
To learn how you can donate a desk for a child in
Malawi, please visit unicefusa.org/kind.
K.I.N.D.: Kids in Need of Desks
I N s I d E t h E U . s . F U N d
It’s amazing
what a difference
something as
simple as a desk
can make.
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I N s I d E t h E U . s . F U N d
Students Brainstorm to Help UNICEFSolve Problems in the Field
In a classroom at New York University’s
Interactive Telecommunications Program,students sit in clusters, brainstorming.
They are trying to come up with simple
technological solutions to some of the
most basic problems faced by UNICEF
staff in the eld. Like how to reconnect
and delegate staff when a disaster cuts off
normal communications. Or how to pre-
cisely track each supply sent in response
to a major disaster.
These students are members of the
“Design for UNICEF” course — a ground-breaking collaboration between academia
and UNICEF staff to generate new, out-
side-the-box ideas that will help UNICEF
work as effectively as possible.
The course — which will be offered for
the fourth year in a row this fall — is the
brainchild of UNICEF’s Christopher Fa-
bian and Erica Kochi and NYU Professor
and new media expert Clay Shirky. Fabian
and Kochi spearhead UNICEF’s Tech4Dev
Unit, which seeks to maximize use of cur-
rent technology in the agency’s eld op-
erations. In part because of the Tech4Dev
unit, UNICEF was recently named a lead-
ing innovative international development
organization by Devex, a global informa-
tion hub for international development
professionals and aid workers.
At the U.S. Fund’s Annual Meeting in
April, attendees had the opportunity to
take part in an emergency simulation de-
veloped by the U.S. Fund in partnership
with the Tech4Dev team and the Design
for UNICEF class. By experiencing what
it means to make life-and-death decisions
during an emergency, U.S. Fund support-
ers got an invaluable, visceral sense of the
biggest challenges UNICEF faces when
disaster strikes and every minute is cru-
cial to children’s survival and safety.
U.S. Fud or UnICEF’s
2011 Aual Meetig
UNICEF’ Repreenaie in haii, Françie
Gru-Ackerman, peak a e U.s. Fun fr
UNICEF Annua Meeing n Apri 29 in New Yrk,
afer receiing e Aurey hepurn humaniar-
ian Awar. M. Gru-Ackerman accepe e
awar, name fr UNICEF’ egenary Gwi
Amaar, n eaf f a e UNICEF aff
memer w quicky an fearey repne
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12, 2010.
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Olivia Harrison, founder of the George
Harrison Fund for UNICEF and wife ofthe late musician George Harrison, visit-
ed Bangladesh in February with a delega-
tion that included U.S. Fund for UNICEF
President and CEO Caryl M. Stern and
Jonathan Clyde of Apple Corps.
George Harrison began his relation-
ship with UNICEF through the ground-
breaking “Concert for Bangladesh” in
1971. Olivia Harrison has wholeheart-
edly embraced the legacy of her late hus-
band’s humanitarian contributions to thecountry, and she is dedicated to helping
foster a new Bangladesh where every
child counts.
The trip was an opportunity for Ms.
Harrison and the U.S. Fund group to
see some of the programs that have been
brought to life thanks to the George Har-
rison Fund for UNICEF.
At a UNICEF-supported center for
at-risk youth in Mirpur, close to 50 chil-
dren between the ages of ve and fteen
gather every day. Almost 30 of them live
in the center, where they receive food,
education, health services, and life-skills
training. In fact, before coming to the
center every one of them had been strug-
gling to survive alone on the street, with-
out families or any kind of support.On the day Ms. Harrison and the
UNICEF team visited the center, the chil-
dren performed a play about child la-
bor, a critical issue in Bangladesh. They
showed that they have learned a lot since
they began going to the facility. When the
delegation asked about child rights, they
all piped up: “We have a right to shelter,
food, education, health, and play!”
“These children are living a harsh re-
ality,” said Ms. Harrison (pictured belowleft). “But what is amazing to me is that
all of them know their rights.”
That same day, the UNICEF group
visited an open-air school and met chil-
dren who are living in makeshift shelters
on a river embankment. These children
spend their days performing jobs such as
picking rags, collecting rewood, or tak-
ing care of siblings at home when their
parents go to work. As a result, they’re
unable to attend traditional school. But
with the support of UNICEF, an “open-
air school” is providing them with basic
education and helping to prepare them
for future enrollment in government pri-
mary schools.
The delegation was also able to ob-
serve the critical work of several otherinitiatives supported by the George
Harrison Fund for UNICEF that are ad-
dressing the educational needs of Ban-
gladesh’s most vulnerable children. In
partnership with the Government of
Bangladesh and various NGOs, UNICEF
is helping the country’s poorest children
learn the life skills they need to survive
and have a better future.
To support the George Harrison Fund for UNICEF,
please visit unicefusa.org/donate/georgeharrison.
Olivia Harrison Visits UNICEF Projectsin Bangladesh
I N s I d E t h E U . s . F U N d
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I N s I d E t h E U . s . F U N d
What bands the Los Angeles Dodgers and
the New York Mets together? What unitesthe Chicago Bulls and the Boston Celtics?
What makes hundreds of competing ath-
letes all part of the same team? Simple: the
ght to save children’s lives.
Members of the sports community
are a major source
of support for
UNICEF’s lifesav-
ing work. They
have donated their
time and resources,harnessing their un-
paralleled visibility
to raise awareness
about child survival
issues and inspire
their fans to ac-
tion. The U.S. Fund
for UNICEF Sports
Partnerships de-
partment works with athletes, teams, and
leagues to advocate for children in need,
and to mobilize resources to support
UNICEF’s efforts.
“All of our sports partners are a part
of a global movement to save children’s
lives,” says U.S. Fund for UNICEF Presi-
dent and CEO Caryl M. Stern. “Not only
are we grateful for the generosity, dedica-
tion, and involvement within the sportscommunity — but what’s equally impor-
tant to UNICEF is that these athletes serve
as role models for America’s children on
behalf of the world’s children.”
Sports partners have been especially
generous following
emergencies. After the
March 11 earthquake
and tsunami in Japan,
Major League Baseball
(MLB) and the MajorLeague Baseball Play-
ers Association jointly
contributed $500,000
toward UNICEF relief
efforts. In addition,
the entire MLB fam-
ily of 30 Clubs, the
MLB Network, and
MLB.com encouraged
fans to support the effort. The NBA’s
Golden State Warriors held a silent auc-
tion and hosted U.S. Fund volunteers
for in-arena collections, raising a total of
$18,000 to help victims in Japan.
In response to last year’s earthquake in
Haiti, the National Basketball Association
(NBA) and the NBA Players Association
contributed $1 million for UNICEF’s aid
efforts, and 20 NBA teams and many in-
dividual players made donations. In addi-
tion, MLB donated $1 million to support
UNICEF’s critical work in Haiti, and 11
MLB clubs collected and made contribu-
tions. Major League Soccer (MLS), the Na-
tional Hockey League, the National Colle-
giate Athletic Association, and the United
States Tennis Association also responded
generously to help Haiti’s people.
Players, teams, and sports organizations
have supported many other UNICEF ini-
tiatives as well. In March, NBA Star Dwight
“Superman” Howard of the Orlando
Magic joined the UNICEF Tap Project cam-
paign to highlight the importance of clean
water. Los Angeles Laker and UNICEF
Spain Ambassador Pau Gasol has visited
UNICEF programs in South Africa, An-
gola, and Ethiopia and has vigorously
promoted child survival and emergency
relief efforts. The New Jersey Devils hosted
“UNICEF Night” in October of 2009 to raise
funds and awareness for Trick-or-Treat for
UNICEF (TOT) and to help victims of natu-
ral disasters in Asia-Pacic. MLB, the NBA,
and MLS have also supported TOT.
Sports partners generate funds that
help UNICEF carry out its vital work, and
they also set an admirable example of ser-
vice and compassion for fans of all ages.
To learn more about sports partnerships, please
visit unicefusa.org/partners/sports.
(INsIdE thE U.s. FUNd continued on page 16)
Sports Partnerships: a Big Winfor the World’s Children
All of our sports
partners are apart of a global
movement to
save children’s
lives.
The NBA’s Samuel Dalembert (pictured at left)
with Caryl M. Stern.
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doNoR ACt Iv It IEs At hoME ANd A bRoAd
Jennifer Lopez and Gucci Creative Director Frida Giannini at the
inaugural Women of Compassion Luncheon in Los Angeles. Ms.
Giannini was honored, along with UNICEF’s Malawi Representative,
Carrie Auer.
Aoife Burke, niece of Midwest Regional Board member Brendan Burke,
at Central Christian School in Belize City during a family field visit.
Ambassador Meron Reuben, Permanent Representative of Israel to the
United Nations; Ron Guttmann, Board member of the Israeli Fund for
UNICEF; and Caryl M. Stern display their T-shirts at a Purim reception held
by the Israeli Fund for UNICEF.
NBA star and UNICEF Spain Ambassador Pau Gasol (c.) at a Los
Angeles event with (l.-r.) Ladd Richland, Susan Holliday, Rick Levy,
Tim Bruinsma, Thomas Zuber, Jamie Meyer, Caryl M. Stern, Joyce Rey,
Anne Kelly, Marisa Zanuck, Carol Levy, and Gary Yale.
UNICEF’s Next Generation member Lauren Bush in Guatemala visiting
UNICEF nutrition programs that her company, FEED Projects, LLC,
helps support through the purchase of the FEED Guatemala bags.
New England Regional Board member David Dodson, shown with women
and their children during a field visit to Togo.
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F I E l d v I s I t
In January, U.S. Fund for UNICEF supporters and staff traveled to
Togo for a parent-child eld visit. Jim and Jill Cochran and their chil-dren Lizzie, Johnny, and Jimmy were among those on the trip.
JIM: For nearly two decades, Togo was cut off from development
assistance because of its political turmoil and human rights viola-
tions. Now, the country is nally starting to recover.
JILL: But Togo needs a tremendous amount of help. We visited
a school where there wasn’t a UNICEF program yet, and it was
essentially made of sticks, with a thatched roof. There were six
or seven kids crammed onto each bench, sharing a little writing
tablet. Because of the lack of trained teachers, one volunteer was
teaching students ranging from young children to teenagers,regardless of their level. The children were so eager — all they
wanted was to learn.
JIM: In Togo, school is a great privilege. I was in the Peace Corps
there in the 1980s, and taught English and art. There were no
books, no pencils or paper, and some of the students had to walk
three or more miles to get to school.
It’s hard to see bright, energetic kids struggling because there
are no resources. I decided that, when I could, I would supportprograms to help them. But I was saddened to see on our recent
trip that young children in Togo need more help than ever.
JILL: We were there to visit a range of UNICEF programs. We saw
schools, protection programs, water and sanitation projects, and
much more — all programs designed to help children and com-
munities. In the village of Wekele, we met community health
workers who were teaching parents about malnutrition, and
evaluating children using simple but effective medical aids. The
health workers discovered that one child was acutely malnour-
ished, and they started giving supplemental food immediately.
JIM: I’m convinced that if UNICEF were not in that village and
didn’t have that program in place, that baby would have died.
Early interventions are crucial — whether in nutrition or edu-
cation. That’s why UNICEF’s new preschool program in Togo
makes so much sense — for girls in particular. When I was there
30 years ago, a class of 50 students might have just ve girls. Of-
ten, girls are kept home to help their mothers. But if we can get
girls starting school very young, those girls are more likely to be
able to stay and graduate and have better opportunities and the
chance for a more prosperous life.
JILL: Of course, they all have dreams just like American kids do.
Children we spoke with wanted to be teachers, nurses, doctors.
One girl wanted to be president.
JIM: UNICEF does such a good job of identifying what a coun-
try’s needs are and drilling all the way down to the village level
to implement programs and conrm that they’re being carried
out properly. We have absolute condence that whether we do-
nate $100 or $100,000, that money is going to be managed well
and will have an impact on people at the village level.
The revitalization of Togo’s educational system is probably
the most important step toward improving the prospects of
future generations there. That is why we decided to pledge our
support and enlist others to join us. Investing in Togo is a great
way to help these bright, ambitious kids get the opportunities
they deserve.
To contribute to UNICEF’s preschool program in Togo, please contact Karen
Turney at KTurney@unicefusa.org or by calling 713-963-9390, ext. 24.
Togo
U . S . F u n d o r U N I C E F
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In India, a boy struggles to
cross a busy street. He uses
a handmade crutch to hob-
ble orward, dragging a twisted,
useless leg behind him. This is
a picture o polio.
For most o the 20th cen-
tury, the word polio spread ter-
ror throughout the U.S., where
epidemics killed thousands and
let tens o thousands perma-
nently paralyzed. But an efec-
tive vaccine and mass immuni-zation wiped out the disease in
developed countries. And since
the start o the Global Polio
Eradication Initiative (see page
14) in 1988, the number o polio
cases worldwide has decreased
by over 99 percent.
Still, this highly inectious
disease — or which there is
no cure — remains endemic in
India, Nigeria, Aghanistan,
and Pakistan, and continues
to re-emerge in outbreaks in
other developing countries. Po-
liovirus has also re-established
itsel (by jumping borders)
in our previously polio-ree
countries.
UNICEF and its partners —
including Rotary International,
the World Health Organiza-
tion (WHO), the Centers orDisease Control and Preven-
tion (CDC), and the Bill & Me-
linda Gates Foundation — are
working to permanently end
polio. This is no simple eat — it
requires enormous immuni-
zation campaigns that target
tens o millions o children
at a time.
Six Steps to
a Polio-Free
World An Insider’s Look at a Massive
Polio Immunization Campaign
By Jen Banbury
F E A t U R E
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F E A t U R E
1.Planning a Campaign
Though may childre i the developig
world receive the polio vaccie as part
o their regular health care, immuizatio
campaigs target all childre uder ve
i a give coutry to esure that oe
all through the cracks. UnICEF typically
assists govermets ad parters i
overall plaig ad implemetatio
o campaigs.
But huge quatities o the oral polio
vaccie (OPV) caot be made overight.
UnICEF begis discussios with WHO-
accredited mauacturers up to two years
beore a campaig — workig out qua-
tities, prices, ad timelies. Complicatig
matters, there are our types o OPV, tar-
getig dieret strais or combiatios
o strais, so UnICEF must make sure the
right vaccie is available. All the plaig
must have fexibility built i or emerge-
cies. I respose to a uexpected polio
outbreak i the Republic o Cogo i 2010,
UnICEF was able to supply the coutry
with the correct OPV withi ust te days.
5.The Volunteers
To give a child polio vaccie, a volu
tips two drops o the vaccie rom a via
the child’s mouth. It may ot taste grea
it’s much simpler tha havig to get (or
a shot. Polio voluteers receive tra
but they do’t eed to be health worke
do those helpig with, say, measles
muizatio campaigs. Depedig o
coutry, oe polio drive ca have thous
o voluteers.
UnICEF ad its parters trai orga
orgaizers trai voluteers. O the da
days) o the campaig, everythig is pla
dow to the last detail. Every volute
team kows exactly where they eed tThey kow how may childre will be i
village or eighborhood they’re traveli
I they’re takig public trasportatio,
kow whe the bus leaves, ad they
bee give correct bus are. With so m
voluteers aig out, it’s esseti
keep track o which childre have alr
received their OPV dose that day, s
childre have oe ger marked with a
as soo as they swallow their drops.
4.Getting the Word Out
You eed to set up a system so that people
ow about the campaig,” says UnICEF’s
hie o Immuizatio jos Vadelaer. “You
eed to explai to people:⎯Why do they eed
campaig, although their childre already
ot a dose? What are the dates? Is there a
ager i beig immuized? All these thigs
eed to be wrapped ito the commuica-
os strategy o the coutry’s campaig, ad
hat takes preparatio ad time to roll out.”
additio, explais Vadelaer, dieret
trategies work i dieret coutries. For
ome, mass media campaigs usig TV,
adio, or eve text messages are eective.
ut durig UnICEF’s recet campaig i A-haista, local religious leaders ad emale
oluteers goig door-to-door made the big-
est dierece. I some coutries where
ld rumors that vaccies lead to sterility or
ther disabilities still occasioally surace,
’s importat that commuicatios iclude
ssuraces that the vaccie is both sae ad
ssetial. UnICEF commuicatios ocers
work closely with govermets ad health
cials to crat the best messagig or their
outry’s campaig.
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2.Getting the Vaccine There
nICEF cotracts its ow reight-orwardig
ompay to deliver vaccies. Whe a mau-
acturer corms that a order o, say, 60
millio doses o OPV is ready or nigeria,
the reight-orwardig compay will d
ut the weight ad volume o the shipmet
d start lookig or space o aircrats or
hippig. Sixty millio doses — i stadard
0-dose vials — take up about ve 40-ootog shippig cotaiers. The least expe-
ive trasport is o commercial airlies. But
he vaccie is kept cool usig dry ice — a
dagerous good” i commercial aviatio
ecause it emits carbo dioxide, displacig
xyge — ad most airlies ca oly tras-
ort a limited amout. That meas that, or
arge campaig orders, UnICEF ote has to
rrage charter fights.
nICEF does a lot o pre-plaig ad paper-
work to esure that whe the OPV lads, it
lears customs as quickly as possible. Still,
the vaccie arrives o a weeked or holi-
ay, UnICEF may eed to coordiate with the
overmet to make sure customs sta are
had to expedite the process.
3.Keeping It Cool
While the vaccie is beig trasported
usually kept at –20 degrees Celsius (–4
grees Fahreheit), roze or stability.
arrival i coutry, the vaccie is check
esure that the cold chai has’t ailed
ter the OPV is distributed to regioal h
ceters throughout the coutry, it’s mov
more covetioal rerigeratio ad the
perature rises to 2–8 degrees Celsius (3Fahreheit) so that it remais chilled, bu
comes liquid or admiistratio to childr
Whe the immuizatio drive begis, v
teers will trasport the vaccie i po
cold-box carriers. Some will travel by c
bus, others might be o oot, i a boat, r
a bicycle or motorcycle, or leadig a cold
lade dokey alog a moutai track to
lage. Eve with all the care take to mai
the temperature, somethig ca go w
So every sigle vial has a “vaccie vial m
tor” (VVM) — a square strip that cha
color i the vaccie has experieced ext
temperatures i trasit. Each vaccia
traied to check the VVM beore givi
vaccie ad will discard vials that have
compromised.
6.Reaching Every Child
There are always uexpected hurdles.
Whe UnICEF’s jos Vadelaer worked o
a coutry’s campaig a decade ago, rebel-
cotrolled villages were virtually iacces-
sible ad wary o aythig doe i coop-
eratio with the govermet. The solutio?
Work with o-rebel eighbors to covey
the importace o the vaccies ad erry
OPV or the rebels’ childre. Soo ater,
that coutry was declared polio-ree.
Though govermets play a essetial
role, it’s the parets, commuities, vol-
uteers, religious leaders, village elders,
teachers, ad health workers who are the
real drivers i campaigs. They are thereaso aroud 55 millio childre were
immuized i nigeria last all, 10 millio
this year i Aghaista, ad 8 millio i
the Democratic Republic o the Cogo i
March. Immuizatio drives geerate tre-
medous commuity spirit — a atiowide
eelig that the etire coutry is workig
as oe to keep its childre sae ad soud.
With the dedicatio o all these people —
ad with help rom UnICEF ad its parters
— a polio-ree world might be ust aroud
the corer.
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F E A t U R E
Partners in Polio Eradication
The Global Polio Eradication Initiative
(GPEI) is a global program partnership
led by national governments and spear-
headed by UNICEF, the World Health Or-
ganization (WHO), Rotary International,
and the Centers or Disease Control and
Prevention (CDC). Together, these part-
ners devise and implement global strate-
gies to achieve a polio-ree world.
The polio eradication coalition also in-
cludes governments o countries aected
by polio, private oundations including
the Bill & Melinda Gates Foundation and
the UN Foundation, development banks,
donor governments, inter-governmental
and non-governmental organizations,
and corporate partners. Volunteers in
developing countries also play a key role;
20 million have participated in mass im-
munization campaigns.
In addition, UNICEF receives unds
rom generous partners who want to join
the fght to end polio. Recently, the U.S.
Fund or UNICEF grateully received a
$4 million grant rom Google Inc. to ad-
dress the critical undraising gap o $14
million in UNICEF’s Oral Polio Vaccine
(OPV) pipeline or outbreak response.
Bob Manoukian, a dedicated U.S. Fund
National Board Member, was inspired by
Google’s grant and has sponsored his own
generous donation o $1 million.
In India, “Change Agents” Fight PolioIn India, immunization campaigns are powered
by “change agents” like Munni Begum, who
works in the “mohallas,” or slums, o Moradabad.
Moradabad’s immunization rate is less than 15
percent — one o the lowest in the country. Mun-
ni is part o a team o fve emale community
health volunteers who are trying to increase it.
The program is part o an initiative supported
by UNICEF with unds rom the IKEA Founda-
tion. Munni’s team identifes amilies with ba-
bies who need to be immunized and talks with
parents to dispel vaccination myths and help
them understand the benefts. They are beneftsMunni understands very clearly hersel.
Some 30 years ago, her own inant son Zulfkar
became seriously ill. “He was three months old
and he had a sudden, very high ever,” she says. “I
cleaned him with cold water, but I realized that
his legs could not stand. They were very sot.”
As she recalls the moment, her eyes well with
tears. “I took him to the doctor and the doctor
said, ‘He has polio.’”
Munni’s husband, who earned only a ew ru
pees a day pulling a rickshaw, saved what he
could or Zulfkar’s treatment, oten sacrifcing
money the amily would have used to buy ood
But despite medication, therapy, and an opera-
tion, nothing could help the baby.
“I didn’t know immunization could save my
child,” Munni says sadly.
Today, Zulfkar is married. His wie Ayesha
Parveen, who hersel contracted polio as a childis now six months pregnant. Munni makes sure
Ayesha receives her olic acid supplements and
prenatal care. And there is no doubt in her mind
that her grandson or granddaughter will be im-
munized against polio.
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P A R t N E R P R o F I l E s
As a young child attending Hebrew school,
I learned about Tzedakah — an obliga-
tion to be charitable to others in need. We
would bring coins to class each week to aid
those less fortunate. And I remember being
taught how even the smallest donations
could add up and make a big difference.
This idea has stayed with me throughout
my life.
When I became a father, I wanted to pass
down these values to my own children and
to have them understand the importance
of giving back. I was already supporting
several non-prots and charities, but I de-
cided to get involved with a mission that
my children could easily relate to on a very
basic level. I wanted them to think about
other kids who grow up with so much less
than they have, children who are at risk of
not growing up at all. And most impor-
tantly, I wanted them to know that we have
the ability to help save not just one life, but
many lives — and that this ability to give is
not just a moral obligation but really is an
incredible gift.
There should be no argument or contro-
versy or politics about helping vulnerable
children in developing countries survive.
They are innocents who suffer from cir-
cumstances not of their own making. It is
the responsibility of all adults to protect
and care for them, particularly those with
the means to do so.
This is why I became interested in
UNICEF. The core mission is so basic: sav-
ing and improving children’s lives. As I
learned more about how UNICEF oper-
ates, the inuence it has all over the world,
and just how important it is to the well-
being of millions of children and families,
I became convinced that UNICEF was the
right organization for my family and me
to support. UNICEF is so effective because
it uses its expertise with governments
and NGOs in a way that is synergistic
and not competitive. The value added by
these types of relationships is far greater
than one-plus-one, which is why I believe
UNICEF is deserving of people’s respect,
dollars, and personal commitment.
I saw UNICEF in action during a eld
visit to Mozambique last year. One of
UNICEF’s partners was a local NGO that
cared for children orphaned by HIV/AIDS.
Without this program, these kids would
have nothing and nowhere to go. UNICEF
provided guidance and know-how to help
the NGO protect these children and im-
prove their lives.
UNICEF also helped the Government
of Mozambique signicantly expand its
birth-registration process. Without birth
registration, children have no national or
political identity and can’t access school,
health care, and government programs.
UNICEF’s efforts to get more children reg-
istered will have a far-reaching impact on
many lives for generations to come.
I am grateful for the opportunity to sup-
port such programs — and I’m grateful
that my family and I have been able to be
part of UNICEF’s mission.
Why I Give:Richard Levy
I wanted them to know that we
have the ability to help save not just
one life, but many lives — and that
this… is really an incredible gift.
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Photo CreditsCover: UNICEF/NYHQ2006-0403/Giacomo Pirozzi
P1: UNICEF/NYHQ2009-1234/Giacomo Pirozzi
UNICEF/NYHQ2011-0364/Marta Ramoneda
UNICEF Malawi
UNICEF/NYHQ2009-1929/Giacomo Pirozzi
P2: UNICEF/NYHQ2011-0412/Marta Ramoneda
UNICEF/NYHQ2011-0493/Adam Dean
UNICEF/NYHQ2011-0430/Adam Dean
P3: UNICEF/C.Ivoire/2011/Langue
UNICEF/NYHQ2011-0166/Olivier Asselin
UNICEF/NYHQ2011-0533/Olivier Asselin
P4: UNICEF-DRC
UNICEF/NYHQ2011-0585/Olivier Asselin
P5: UNICEF Malawi
UNICEF Malawi
UNICEF Malawi
P6: UNICEF/NYHQ2010-0125/Roger LeMoyne
UNICEF/NYHQ2010-0148/Shehzad Noorani
U.S. Fund or UNICEF/David Hietholdt
P7: UNICEF/NYHQ2006-0992/Shehzad Noorani
UNICEF/2011/B. A. Sujan Dambreville
UNICEF/NYHQ2006-0963/Shehzad Noorani
P8: U.S. Fund or UNICEF
The NBA/Getty Images
P9: Let to right: Mia Baxter, Lee Salem,
PhotoBureau, Inc., AB Images, Brendan Burke,
Brendan Burke, Kristen Mangelinkx
P10: UNICEF/NYHQ2004-1417/Giacomo Pirozzi
UNICEF/NYHQ2004-0832/Thierry Delvigne-Jean
U.S. Fund or UNICEF/Karen Turney
P11: UNICEF/NYHQ2010-2766/Olivier Asselin
P12: UNICEF/NYHQ2011-0193/Asad Zaidi
UNICEF/LAOA2005-5270/
UNICEF/LaoPDR00368/Jim Holmes
P13: UNICEF/INDA2010-00513/Gurinder Osan
UNICEF/NYHQ2009-2609/Riccardo Gangale
UNICEF/NYHQ2010-0417/Kate Holt
P14: UNICEF/INDA2011-00108/Graham Crouch
UNICEF/NYHQ2010-2789/Olivier Asselin
P15: Courtesy o Joe Trofno
UNICEF/NYHQ2007-2274/Roger LeMoyne
UNICEF/NYHQ2007-2299/Roger LeMoyne
P16: U.S. Fund or UNICEF
IBC: UNICEF/NYHQ2010-0750/Roger LeMoyne
Courtesy o Harriet Natsuyama
Envelope: UNICEF/NYHQ2006-2866/Julie Pudlowski
I N s I d E t h E U . s . F U N d C o N t I N U E d
The UNICEF Tap Project: Giving Water, Saving Lives
The UNICEF Tap Project made a big splash during World Wa-
ter Week (March 20 – March 26), generating critical funds andawareness to help UNICEF combat the world water crisis. Res-
taurants, volunteers, corporations, celebrities, communities, and
government partners participated in this dynamic national cam-
paign, now in its fth year.
Restaurants across the United States encouraged patrons
to donate $1 or more for the tap water they usually enjoy for
free, and volunteers supported their efforts with fundraising
events and activities. Brand new this year was “Celebrity Tap.”
UNICEF Ambassador Selena Gomez, Adrian Grenier, NBA-super-
star Dwight Howard, Rihanna, Taylor Swift, and Robin Williams
donated bottles of tap water from their homes for a celebrity Tappack sweepstakes to spotlight the life-and-death importance of
this vital resource. Almost 900 million people around the world
still do not have clean drinking water, and waterborne illnesses
remain the second leading cause of preventable childhood deaths.
Generous corporate, promotional, and media partners also
played an important role this year. Giorgio Armani Fragrances
returned as the campaign’s National Sponsor through its Acqua
for Life campaign. From March 1 to March 31, the company
donated $1 to support the UNICEF Tap Project for each Acqua
di Giò and Acqua di Gioia fragrance sold in the U.S. and foreach “like” on the Acqua for Life tab of the Acqua di Giò Face-
book page. Turner Broadcasting System, Inc., ZAGAT.com,
OpenTable.com, SeamlessWeb.com, and Yelp.com also provided
indispensable support. Once again, founding campaign Agency
Partner Droga5 and Promotional Supporter MediaVest created a
high-prole, probono national ad campaign.
To learn more, please visit uniceftapproject.org.
Have you ever traveled internationally
with American Airlines and been en-
couraged by ight attendants to donate
your unused U.S. or foreign currencies,
or made contributions in Admirals Clubs
and Flagship Lounges? Then you’ve seen
UNICEF’s Change for Good program on
American Airlines at work. And in 2010,
American Airlines employee volunteers
— known as “Champions for Children”—
together with generous customers, raised
a record $1.6 million to support UNICEF
programs that provide children around
the world with health care, clean water,
nutrition, education, emergency relief,
and more. American Airlines and the U.S.
Fund are thrilled by the program’s success
and grateful to all those who volunteered
and donated to make its 16th year such a
success — perhaps you were one of those
generous people. Thank you!
Thanks a Million +American Airlines
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danny Kaye scieyThe U.S. Fundfor UNICEF
Recognizing Those Who Have Invested
in the Future of the World’s Children
t earn mre au w yu can creae a egacy f ife fr fuure generain f ciren, peae
cnac Karen Mezger -free a (866) 486-4233, r ii ur weie: unicefua.rg/gifpanning
“Wen I wa a enir in ig c, I g a carip g e unieriy
an uy cience. I wa frm an immigran famiy wi ie mney, an i
reay cange my ife. becaue f a eucain, I wa ae ae fairy
we-paying j an accumuae a i f aing. Nw I wan uppr
UNICEF’ miin gie ciren, epeciay gir, e ame cance rie.
I’m leaving money to UNICEF through my trust because I want
to return the git I was given to the whole world.”
Harriet NatsuyamaDanny Kaye Society Member
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U.S. Fund or UNICEF
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© 2011 U.S. Fund or UNICEF.
All rights reserved
No child should die o a preventable cause. Every day 22,000 do. We believe that number should be zero
Believe in zero.
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