Tiffany St James

Social Media Strategist

@TiffanyStJames

@TiffanyStJames

In 60 seconds...

What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb #summereventia2012

What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb #summereventia2012

I’m going to take it for granted that you...

Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food

So how can we add some extra magic?

Technology and audiences have evolved

• Live monitoring of social media channels • Delving into the real-time social conversation• Rich interaction between stage and audience • Digital socially-interactive signage• Real-time speaker sound-bite posting • Real-time Flickr photography posting• Near real-time HD film and YouTube posting• Live blogging• Live web-streaming• Buzz aggregators pulling social content• Rich data and social analytics• Driving and owning the conversation

7 good reasons why amplification is a good idea

• Make your budget go further• Increase your event’s attendance• Improve your event’s effectiveness• Expand your event’s reach • Event legacy through content creation• Marketing library of rich content• Demonstrate measurable ROI

= Creating engaged audiences

From reach to budget to content generation, the reasons to amplify your event are endless #summereventia2012

Social data gives you great ROI

Applications

Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation

Pump up the volume at events from product launches to conferences, exhibitions & concerts. Lead the social conversation #summereventia2012

Make it as easy as possible to interact

Give your audience great content Promote the Hashtag and engage people BEFORE the event Get your speakers sharing socially BEFORE the event Check mobile signals from different providers Hold the conference rooms above ground Provide good Wifi and promote Logins and hashtags Inform the audience of speakers handles Encourage sharing and let them know where it’s all posted

Interaction will thrive is you follow simple steps to make it easy - hashtags, wifi & Twitter handles are key #summereventia2012

Example: Gatorade Social Media Mission Control

PepsiCo listen to customers & respond in real time [VIDEO] http://bit.ly/pepsicomissioncontrol #summereventia2012

@TiffanyStJamesGatorade Mission Control, Dell Command Center, Nokia Agora Social Visualizer, Domino's Super Bowl Pizza War Room

Other examples

Listening

Research, audience insight, understanding views

Buzz generation

Stimulate discussion, encouraging sharing

Discussion & Response

Driving take-up,asking for feedback

Co-production

Working with a community to produce a resource

Listening and Engagement Objectives

Listening + co-production + buzz generation + discussion & response = listening & engagement objectives #summereventia2012

Strategic understanding

InsightCreative

DevelopmentDelivery Results

Understand theobjectives, targetaudiences and what the ROI needs to be

Listen online to what’s being said about brands, products etc

Develop tacticalactivity (including content) that willengage with coreaudiences and helpachieve objectives

Deliver and manage all activity

Using monitoring andmeasurement toolsBenchmark and measure outcomes to understand ROI

Create your own digital plan

A defined digital plan will ensure maximum results, from strategic understanding to creative development & delivery #summereventia2012

Peter Kerwood

Social Media Implementer

@PKerwood

Creating an event specific website

An event website allows you to pull together all social channels in one convenient place #summereventia2012

Event specific Twitter profile

Create an event specific twitter profile or simply use a hashtag to curate all relevant content #summereventia2012

YouTube channel almost live uploads

Upload video content to a carefully branded channel ‘almost live’ #summereventia2012

Flickr live posting

Flickr photography captures & broadcasts atmosphere & interaction live. The only man doing this right is @paul_clarke #summereventia2012

Live video blogging

Live video blogging by @winkball creates video content to capture, share and showcases events #summereventia2012

Video Social Updates

A 15-second video messaging platform, @tout captures, shares & showcases events with visual status updates #summereventia2012

Live audio blogging

Audio blogging platforms such as @audioboo or @ipadio creates instant audio content which can be easily shared #summereventia2012

Live streaming

Broadcast your event anywhere in the world as it happens on @ustream using nothing more than a smart phone #summereventia2012

Sharing presentation content

Share presentation content using @slideshare. See this presentation on http://slideshare.net/soampd #summereventia2012

Tell Stories with photos and sound clips

Preserving the moments that matter, @picleapp enables you to tell stories with photos and sound clips #summereventia2012

Twitter Radio

Broadcast tweets live as audio with @thesocialradio mixed with music from itunes or @spotify #summereventia2012

Social Photography

Flickr photography captures & broadcasts atmosphere & interaction live. The only man doing this right is @paul_clarke #summereventia2012

The Skype Twitter Town Crier

Broadcast your tweets using a branded town crier like @skype did [VIDEO] http://bit.ly/skypetowncrier #summereventia2012

Create Social Stories

Making stories from the social web: @storify allows you to curate social media elements & write your own narrative #summereventia2012

Live Drawing

12% of info an audience takes in is from what u say, the rest is visual. Live drawing is key. See http://ogilvynotes.com #summereventia2012

Live Doodling

Live window doodling creates a twist on branding at events, turning windows into works of art http://bit.ly/JubXaM #summereventia2012

Pinterest

Online pin board @pinterest drives more traffic to online stores & brands than Twitter, LinkedIn & Google+ combined #summereventia2012

Twitter Walls

Branded twitter screens by @ultraknowledge powerfully display aggregated social content http://eventia.zoomero.com #summereventia2012

Case study: Volkswagen: Twitter zoom campaign

VW Twitter zoom created by @BBDO Brazil is a Twitter, Google maps & realworld prize locations mashup [VIDEO] http://bit.ly/twitzoom #livetech #summereventia2012

Case study: Smirnoff presents Sensation

Case study: Smirnoff presents Sensation

Smirnoff used RFID tech from @theblondefish to connect their live Sensation event with the online world through Facebook #summereventia2012

Case study: Smirnoff presents Sensation

Using Facebook @theblondefish amplified the Smirnoff Sensation event to over a million people who were not even there #summereventia2012

Andrew Lyons

Social Media Analyst@_AndrewLyons