Transcript of Evaluation Preliminary Task
- 1. Evaluation
Preliminary Task
Jess Kelly
- 2. Attracting and Addressing ourAudience.
We knew that the objective of the task was to create a students
magazine, so instead of basing the magazine about the college, the
gossip or the nightlife, we chose to do it about a particular
course, even though it was created for a smaller audience, it had a
beneficial use. So we chose to produce a magazine for students who
took either Business Studies AS/BTEC, Economics or even ICT.
We agreed that we should give the magazine a feel of
sophistication, and make the colours and fonts we chose calm and
stylish. The model we used was wearing smart clothing which
reflected the vibe of the magazine, and she had work in her hand to
give a hardworking aspect to the front cover.
Our cover lines were phrases such as How to make a Profit, How to
become a successful Entrepreneur and even Business fashion Dos and
Donts so it appealed to all readers.
- 3. The Front Cover
We chose the font Times New Roman because it is a serif font, which
we thought could connate more sophistication to the magazine,
especially as we had it in italics not only to make it look smart,
but also eye catching. Unlike many magazines, it is written in
lower case letters, which helps it seem less over powering.
Having your main text on the front cover white makes the magazine
look more innocent and connotes calm. It also stands out against
the green build up back ground so is most easiest to see.
We chose to name the magazine Business Life, because we thought if
students are committed to their subject that they buy the magazine,
then their aim in life must have something to do with business.
Business also effects our lives everyday without us
realising.
The use of the black runner with the white text denotates contrast
between the two, which creates more attention. Both colours
together also connote formality, which is how we wanted the
magazine to be seen.
For the background, our original plan was to keep it a cool,
tranquil colour, such as baby blue, white or black to keep with the
business theme we had. However after we had taken photos or our
model, we experimented with different backgrounds and saw this to
be the best one. It looked the most natural and it was a good take
of the model too.
- 4. The Front Cover The Model
Natural make up and hair style.
For our magazine cover we were originally going to be using a male
and female model, wearing suites or smart uniform to give it a
business like effect. Both models would have been holding ring
binders and books to connote that the magazine has a serious
aspect, as well as positive. However instead we decided to just use
a medium close up of a female model, as we thought it would look
better on the cover. She was wearing smart clothes and subtle
make-up, which made her look natural which was the look we were
going for. The stationary we wanted was also captured in the photo,
as you can see she was holding a ring binder.
Smart Clothing
The Business work, which not only connotes determination to do
well, but also gives a hardworking aspect to the magazine.
She is smiling, which gives her a look of success, and makes the
viewer want to smile too. It also makes the magazine look good to
read.
- 5. The Front Cover TheText
The language we used for the cover lines was quite formal as we
thought most of the readers will be looking at the serious aspect
of the magazine. We didnt use much slang on the magazine for this
reason, however we did write a cover line saying Business Fashion
Dos and Donts this wasnt in our original plan however we thought
that the magazine could have been more enjoyable, and not too
serious. Cover linesto do with Business, were included such as 'How
to make a profit', 'best tips to become a successfulentrepreneur'
and real life stories from people with experience.
Our puff was a competition to win a laptop, we thought this was
appropriate and persuading for the magazine.
- 6. TheContentsPage
Using a serif font, we wrote it in italics and in the colour black
to connote seriousness and attract attention to the page.
We took a photo of our Business Studies AS workbooks, to give a
feel of the course to the readers. We also got a picture of the
Eiffel Tower from the internet as part of a Competition Page,
however in the real cover we will take our own photos.
The blue block containing the page numbers was the main focus point
on the page because it took up so much space. We also used the
colour blue because it connotes calmness and also we associate
business with it.
We included Editors Notes so the magazine seemed more
proffesional.
- 7. AnyChangesWe Made
Originally we planned to have two models, a male and a female on
the front
cover, however when we realised the image had to be a medium close
up, we
couldnt really make the magazine with two.
We were also going to have a plain background colour for the front
cover such
as blue or white, but when we took our images to test where was the
best, it
seemed that the picture that looked the most suitable for the cover
was the
picture with the leaves as the background.
We were going to put more blues and whites on the front cover,
however it
didnt really work with the green. As the green may connote fresh,
which is
what business work might be.
- 8. TechnologiesI Learnt From The Process
Before I completed my preliminary project, I had never experienced
a blog or
some of the design programmes to create my magazine cover. I
learnt many useful processes which will benefit me through my other
projects
in AS Media.
I had some experience with Photoshop from GCSE, however I forgot a
lot of
important techniques so recapped some of the details about the
programme.
These programmes definitely helped us make our front cover and
contents
page and made it look much more professional.
Technology we used to help us create our magazine...
Programmes on the internet, for example Blogger.com
Digital SLR Cameras, to take our photos for the magazine.
Photoshop, to edit the magazinelayout
InDesign to edit the magazine itself.
- 9. OurFinishedMagazine