Post on 18-May-2015
Eurapp
@eurapp #eurapp eurapp.eu
EU app company bottleneckslow prices or free apps
customer acquisition costsaccess to capital or financing
platform incompatabilityslow 4G adoption
not enough APIs from major platformsinconsistent regulatory policies
multiple languageslarge revenue share to US platforms
hard to compete with US salarieslack of app dev education
globalconsumerappstorerevenues
appsmade in
the EU€8.5bn
appsfrom therest of theworld€11.8bn
€2.5bn in fees paidby EU companiesto app platforms
42% of EU app developers do contract work, rising to 65% in 2018
Over 30% of EU app coders and 20% ofscripters make €50,000 or more
Of the top 50 grossing apps, half of the European-made onesare from just five games companies
Paid app spending represented 52% of total revenues in 2013but will drop to 36% in 2018 as in-app purchasing increases
2013
in
in
rest
EU
of w
orld
€6.1b
n €1
4.2b
n
2018
EU
spen
ding
sp
endi
ng in
rest
of w
orld
€18.
7bn
€50.
6bnglobal app
spending
94.4bn appsdownloaded
globallyin 2013