European ICT developments – towards a common architecture and infrastructureSjaak Wolfert, Wageningen UR

AgGateway Europe core member meeting

Amsterdam, 7 April 2016

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

Disruptive ICT Trends:

Mobile/Cloud Computing – smart phones, wearables, incl. sensors

Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.

Social media - Facebook, Twitter, Wiki, etc. Internet of Things – everything gets connected in the

internet (virtualisation, M2M, autonomous devices)

Big Data - Web of Data, Linked Open Data

High Potential for unprecedented innovations!

everywhere

anything

anywhere

everybody

everything

Which innovations and new business models are possible ?

Precision Farming/Advice Segment Cons. supportService ++

• Prescriptive farming• Predictive maintenance• Eco-systems of apps• Big Data analysis for science,

advise, risk mgt, etc.

• Personalized advise by apps

• Online shops

• Integrated supply chains• Feedback consumer-producer

• Measure, pay sustainability

• Better T&T

• Paperless chain• Store

replenishment• Category

management

Sustainability HealthFood SafetyFood Security

LoyaltySMEs Cost priceGRIN Cope with retail

Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

Transport+

Collaboration and Data Exchange is needed!

Current key competition issues

Public challenges

How more data can help

Redefining Industry Boundaries (1/2)(according to Porter and Heppelmann, Harvard Business Review, 2014)

5

3. Smart, connected product

+

+

+

2. Smart Product

1. Product

Redefining Industry Boundaries (2/2)(according to Porter and Heppelmann, Harvard Business Review, 2014)

6

5. System of systems

farmmanagement

system

farm equipment

system

weather data

system

irrigation system

seed optimizing

system

fieldsensors

irrigation nodes

irrigation application

seedoptimizationapplication

farmperformance

database

seeddatabase

weather dataapplication

weatherforecastsweather

maps

rain, humidity,temperature sensors

farm equipment

system

planters

tillers

combineharvesters

4. Product system

Your company

How many platforms should users and developers enter?

How many interfaces to maintain?

Need for ABCDEFs – open or closed?

There is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facility Large organisations mostly have gone digital, with ERP and

other systems But between organisations (especially with SMEs) data

exchange and interoperability is still very poor While more data exchange for collaboration and business

process control in the chain is needed●As data need to be combined to create value ●The better we exchange data, the less disruptive it is

for current business models and organisationsProprietary/closed or open ABCDEFs?

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

Framework agri-food software development

See amongst others:• EFITA (2009)• Computers and

Electronics in Ag. (2010)

Business process modeling using SOA

application service layer

market 1

application

farm

application

research institute

application

government

application

market 2

application

business service layer

get restrictions information

get field and crop data

get legal restrictions/ environmental points

get cost analysis

update adminis-tration

business process management layer

production process

Living Labs, business ecosystems & open innovation

proprietary space

open space

serv

ices/

prod

ucts

(e.g

. sof

twar

e)

services/products(e.g. contract research)

services/products(e.g. food, advices)

new applications

new

solu

tions

agri-foodbusiness

research &education

ICTbusiness

new knowledge/modelsknowledge

models

innovations

questions,data open source

solutions

open innovati

on process

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

Projects

Dutch projects (2006-)●KodA, Program on Precision Agriculture●Digital Horticulture●Farm Digital●...

EU FP7 project agriXchange (1M€ - 2010-2012)●A common data exchange system for agriculture

Involving the large ICT & Agri-Food community

Future Internet Public-Private Partnership Programme (FI-PPP) aka FIWARE (2010-)

●SmartAgriFood (5 M€)●21 partners

●FIspace (13.5 M€)●28 partners

●FIWARE accelerators (17 M€)

Other projects and networks

Other projects●ICT-AGRI ERANET●eFoodChain, Foodie, ...

Networks, communities●EFITA, Smart AgriMatics●Club of Ossiach – AgriFuture days●ETP Manufuture\AET●ETP FoodforLife●EIP-AGRI Focus Groups

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

State of the art: architecture + organization + #Apps

FIspace Foundation

• Wageningen UR• ATB Bremen• LimeTri• Kverneland• Kühne + Nagel• KOC systems• Europool• Opekepe

SmartAgriFood2, FInish, Fractals

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

IoF2020 Ecosystem & Collaboration SpaceMulti-actor approach, Governance, Security, Privacy, Business Models

Open IoT Architecture & InfrastructureEvent-driven, Configurable, Customizable

StandardisationAdaptEPCIS ISO11783

Infrastructure/Technology

Providers

Agri-Food end users

IoT integratorsApp/Service Developers

Researchersanalysis

& planning

control

sensing & monitoring

IoT Trials

Physical Object Layer EU-call of 30M€:

‘Large-scale pilot on IoT for farming & food security’

• Consortium 73 partners• 5 EU-wide trials: arable,

dairy, meat, fruits and vegetables

• 19 use cases in different application areas

• Integrating a multitude of IoT devices supporting the whole value chain

• Towards data-driven farming, autonomous operations, virtualized food chains and personal nutrition

Presentation outline

Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and

communities State of the art Next step in the Internet of Things Conclusion and discussion

2 Scenarios, with significant impacts ?

1. Scenario “FIELDSCRIPT”: ● Farmer becomes part of one integrated supply chain as a

franchiser/contractor with limited freedom ● one platform for potato breeder, machinery company, chemical

company, farmers and french fries processor.● Weak integration with service providers, government ?2. Scenario “OPEN COLLABORATION”:

• Market for services, apps and data• Common, open platform(s) are needed• Higher upfront, common investment ??• Business model of such a platform more difficult?• More empowerment of farmers and cooperatives?

F

F

Current and emerging discussion points Data ownership Privacy Liability (Cyber-)security Business models Governance structures ...

Thank you for your attention

Questions?

More information

sjaak.wolfert@wur.nlnl.linkedin.com/in/sjaakwolfert/ Twitter: @sjaakwolferthttp://www.slideshare.net/SjaakWolfert