Post on 06-Jan-2016
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Essential QuestionEssential Question
What were the What were the characteristics of the characteristics of the
1950s?1950s?
1950s: The Age of Affluence1950s: The Age of Affluence
Product Product DemandDemand
Rationing ended Rationing ended from wartime from wartime mobilizationmobilization
Americans were Americans were eager to spendeager to spend
G.I. BillG.I. Bill
Loans to veterans Loans to veterans to help them to help them start businesses, start businesses, buy homes, and buy homes, and attend collegeattend college
Plastics and SyntheticsPlastics and Synthetics
Developed for Developed for military purposesmilitary purposes
Now used for Now used for consumer goodsconsumer goods
Military SpendingMilitary Spending
Defense-related Defense-related industries industries became a part of became a part of national defensenational defense
Science, industry, Science, industry, and the federal and the federal govt intertwinedgovt intertwined
White Collar WorkersWhite Collar Workers
Rise in Rise in management management position openingsposition openings
Corporations Corporations offered lifetime offered lifetime employment for employment for college graduatescollege graduates
Election of 1952Election of 1952
Eisenhower Eisenhower (Republican)(Republican)
Adlai Stevenson Adlai Stevenson (Democrat)(Democrat)
An Affluent An Affluent SocietySociety
The SuburbsThe Suburbs
Farmland on Farmland on the outskirts of the outskirts of cities cities converted to converted to tract housing tract housing and shopping and shopping mallsmalls
Levitt HousesLevitt Houses
William Levitt William Levitt applied mass-applied mass-production production techniques to techniques to quickly build quickly build houseshouses
Created Created subdivisionssubdivisions
The Sun BeltThe Sun Belt
Low taxes, Low taxes, mild climatesmild climates
Open space Open space for sprawling for sprawling subdivisionsubdivision
Growing Highway SystemGrowing Highway System
15 cents for a 15 cents for a gallon of gasgallon of gas
Subdivisions Subdivisions existed on the existed on the assumption of assumption of people drivingpeople driving
Interstate SystemInterstate System
Created while Created while Eisenhower was Eisenhower was presidentpresident
Federal Highway Federal Highway Act of 1965Act of 1965
Ground support for Ground support for military military deployment and deployment and troop supporttroop support
The Baby The Baby BoomBoom
More babies born More babies born between 1948 between 1948 and 1953 than in and 1953 than in the thirty years the thirty years previousprevious
Drop in the Drop in the marriage agemarriage age
Dr. Jonas SalkDr. Jonas Salk
Perfected the Perfected the polio vaccine in polio vaccine in 19541954
Free distribution Free distribution in public schoolsin public schools
Miracle DrugsMiracle Drugs
PenicillinPenicillin
CortisoneCortisone
StreptomycinStreptomycin
TelevisionTelevision
1947 – 7000 sets1947 – 7000 sets
1950 – 5.3 million 1950 – 5.3 million setssets
1960 – 87 percent 1960 – 87 percent of American of American homes had one homes had one setset
1950s Television1950s Television
Growth in Growth in advertisingadvertising
Source for Source for popular culturepopular culture
Father Father Knows BestKnows Best
I Love LucyI Love Lucy
GunsmokeGunsmoke
BonanzaBonanza
Mickey Mouse ClubMickey Mouse Club
Howdy DoodyHowdy Doody
Captain KangarooCaptain Kangaroo
The Generation GapThe Generation Gap
Cultural Cultural separation separation between between children and children and parentsparents
Youth CultureYouth Culture
Rise of Rock n’ Rise of Rock n’ RollRoll
Elvis PresleyElvis Presley
Chuck Chuck BarryBarry
Ray CharlesRay Charles
Little RichardLittle Richard