Eric rose managing npd project tradeoffs

Managing NPD Project Tradeoffs

Presented by:

Eric P. Rose, NPDP, MBA

Eric P. Rose, NPDP, MBA• Adjunct Professor, Product Innovation,

Pepperdine & Loyola Marymount Universities

• NPD Consultant, Entrepreneur, Inventor

• BS Industrial Design, MBA, PDMA NPDP

• 30+ Years NPD Experience, 80+ Patents

• 2005 Co-Founded PDMA-LA, now President Emeritus

• Jan 2012 Launched Pinnacle Product Innovation, Inc.

Agenda• NPD Project PentagonTM Framework

• NPD Stakeholders

• Managing NPD Project Tradeoffs

NPD Project PentagonTM Framework

Features

Schedule Product CostNPD ProjectPentagonTM

Capital Equipment Cost

DevelopmentCost

• External • Partners (KOLs, Spokespeople, Reviewers, etc.)• Customers, Shareholders• Retailers, Distributors

• Internal• Exec. Management, Finance• Operations, Quality Assurance• Research & Development• Sales, Marketing, Customer Service, Repair / Service

NPD Stakeholders Guide Tradeoffs

Multivariate: Having a number of independent variables

Features

DevelopmentCost

• Voice of Stakeholder (VoS)

• Prioritize Features by VoS

• Remove Low Valued Features

• Reallocate $’s • To Higher Valued Features and or• Increase Profit Margin

• [Mattel toy not TV promoted]

Features vs. Product Cost

Features

DevelopmentCost

• Particular feature driving CapEx?

• Feature’s priority?

• Revise product design, reduce CapEx?

Features vs. Capital Equipment Cost

Features

DevelopmentCost

• Identify feature driving Development Cost

• Feature priority (VoS)?

• Feature revised / eliminated / rolling launch?• Cash flow management

• Existing technology to adapt vs. ground up development?

Features vs. Development Cost

Features

DevelopmentCost

• Feature priorities to develop? (VoS)

• Feature on or near project’s Critical Path?

• Development start before full project approval?

• Feature roll out over time?

Features vs. Schedule

Features

DevelopmentCost

• Plant, Equipment, Tooling = CapEx

• ↑ CapEx = ↑ Output = ↓Product Cost

• Tooling / Mold Cavitation Review

Product Cost vs. CapEx Cost

Features

DevelopmentCost

• Engineers are never finished engineering

• Example – metal vs. molded caster socket(Multivariate; Prod Cost, Dev Cost, CapEx, Schedule)

• Product Requirements Document

Product Cost vs. Development Cost

Features

DevelopmentCost

• Deadline to meet? At what cost?

• Trade shows, investor meetings

• Again – metals vs. injection molded caster socket example (multivariate)

• Available stock part vs. cheaper custom

Schedule vs. Product Cost

Features

DevelopmentCost

• Timing Critical? Add Resources?

• Mattel – “Christmas Never Moves”Pooh Walker vs. Barbie

• Pay premiums to expedite services(design, prototypes, market research, etc.)

Schedule vs. Development Cost

Features

DevelopmentCost

Manage NPD Tradeoffs – With Eyes Wide Open

Thank You!eric@ericpaulrose.com

www.ericpaulrose.com

Twitter: @ericpaulrose

Managing NPD Project Tradeoffs

Eric rose managing npd project tradeoffs

Documents

Transcript of Eric rose managing npd project tradeoffs

Introduction to tradeoffs

Résolutions NPD

Modeling Tradeoffs

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Pdfs Tradeoffs Lecture8

NPD Checklist

Ekofisk - NPD

Tradeoffs and Concessions

Tata Nano- NPD

PFL- Elementary Tradeoffs

NPD Report

Tradeoffs RAID5 RAID10

Requirements.ppt · NPD 1000.0, NPD1000.3 Human Rating Requirements NPR 8705.2B Medical Directives NPD 8900.5A, NPR 8900.1 NPD 8900.3G Safety & Mission Assurance Directives NPD 8700.1C,

nandoz npd

The NPD Group

NPD framework

MARKETING NPD

Npd plan presentation

Résolutions du NPD

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