8

9

10

8.0INTERVIEWS ON AVERAGE OF A PANELIST LIFE TIME

4STEPS TO OPT-IN

> Accept Terms and Conditions

> Accept Survey Participation

> Provide demographic background

> Provide contact email address

6

11

12 13

7

1415

8

16

17

18

9

19

20

21

30-45%PARTICIPATE RATE

1-25%RANGE OF DROP-OUT RATE

10-15%AVERAGE DROP-OUT RATE

10

22

11

23

24

25

12

26

27

28

13