Transcript of Epic Social Media Win (not fail)
- 1. EPIC WIN (not fail) canitbesaturdaynow.com
- 2. What is an EPIC Win on Social media? Best and worst social
media campaigns for ideas and inspiration in your online
marketing
- 3. Is it clever photography?
- 4. Or a viral internet meme like Nyan cat?
https://www.youtube.com/watch?v=QH2-TGUlwu4
- 5. Or this BBC show? Most Interesting
http://www.bbc.co.uk/programmes/b012f6pl
- 6. Its great ideas that encourage discussion, sharing or
contribution on social media Such as this
- 7. #MakeMyPersona
- 8. HubSpot - marketing software - provide tools and info Narrow
target audience - Marketers LI message links through to
- 9. Buyer Personas landing page. Personas are a way of looking
at your audience as manageable identities. Can be hard - Hubspot
created tool to make it easy
- 10. I answered questions and received bespoke persona profile.
Follow-up call from Brian in sales a few days later
- 11. Asked Hubspot to tell me more
- 12. Surpassed goal to generate leads within first week - Sales
had more meaningful conversations than if the lead had requested a
software demo. Channel breakdown: Email: 23%, Direct: 20%, Blog:
18%, Linkedin: 13%, Referral: 6%, Twitter: 3.5%
- 13. #TheDress
- 14. What colour is #TheDress
- 15. Image posted on Tumblr first. Buzzfeed picked up story 3
hours later
- 16. When Taylor Swift and Justin Bieber get involved - You know
its a hit Graph from
http://www.bbc.co.uk/news/blogs-trending-31659395
- 17. Lego gets involved
https://twitter.com/LEGO_Group/status/571301337696210944
- 18. Salvation army responds quickly changing theme to domestic
abuse
http://www.people.com/article/salvation-army-the-dress-domestic-violence-psa
- 19. The article set the internet alight, and has now been
viewed more than 24 million times.
http://www.bbc.co.uk/news/blogs-trending-31659395 Amazing
traffic!
- 20. Settle argument its Black and Blue.
http://www.romanoriginals.co.uk/invt/70931?Colour=Royal-Blue
- 21. How to be more deaf Aware Gloucestershire Deaf Association
(GDA). Help deaf and hard of hearing people to live independently
and without fear
- 22. I found the video funny, compelled to share @GlosDeaf 1400
followers
- 23. Series of 5 videos: 1st: 3,840 views, 2nd: 1000+, 3rd-5th:
400 Dave the Signer was the most popular
https://www.youtube.com/watch?v=SKs_gAuzsvE
- 24. Reg James Asked Gemma, GDAs Social Media manager about
campaign - Reg, profoundly deaf - James is a BSL interpreter -
Video funded through Lloyds TSB grant - Promoted via Twitter, 700
RT, 200 mentions - Website users up 25% - Side effect was they were
invited to present at deaf awareness groups
- 25. Astute Graphics Survey
- 26. AG make a series of amazing plugins for Illustrator They
use friendly language and have a creative but very professional
audience Social media, great initial response but Immediate tail
off
- 27. Clever update 2 days later. Not begging again but showing
how others have already filled out the survey
- 28. Brilliant email as survey emails often dull Email blast to
audience of 40,000 with slower tail off that social media 865 total
responses in a week, a 2% conversion rate which is great!
- 29. 805 Million Names Campaign from World Food Program Features
Zlatan Ibrahimovich, footballer
- 30. he has tatoos of people fighting hunger daily A captivating
and important message http://cdn.wfp.org/2015/805millionnames/
- 31. Sharp ramp up with long tail and some bumps. This shows
some longevity in the campaign
- 32. Loctite POSITIVE FEELINGS 12 DANCE MIX In contrast to 805
Million names video is this
- 33. Mixed feelings - It grabs attention but not emotion Do you
like it? https://www.youtube.com/watch?v=lKe7j9tSwW4
- 34. Mixed feelings - It grabs attention but not emotion Do you
like it? https://www.youtube.com/watch?v=lKe7j9tSwW4
- 35. EPIC FAIL
- 36. #McDstories Tag positive stories about McDonalds Realise
that not everybody will follow the script
- 37. Dressing up Fail Oops, how did that get on there?
- 38. 2013 - Horseman scandal Posted to 47,000 followers - viral
on Twitter Apparently scheduled before scandal news broke -
Oops
- 39. Sam Smith - Popular artist
https://www.youtube.com/watch?v=HaMq2nn5ac0
- 40. Posted after his concert in Nashville
http://www.bbc.co.uk/newsbeat/30576919
- 41. 4 Hours later he posted this message to Instagram and
Twitter Fans not impressed
- 42. . Speaking of epic fails - Lets have our own caption
competition ;)
- 43. Be Sociable 3 things I recommend for an EPIC Win
- 44. Help others first Get noticed by helping other people or
organisations with similar audience to you
- 45. Be yourself Be honest, open and true to your business
values
- 46. Create and share interesting stuff Create content people
want to share
- 47. Follow me on Twitter for marketing ideas and inspiration
@BenKinnaird Visit my company ratherinventive.com or download this
amazing book :)
https://itunes.apple.com/gb/book/be-sociable/id920153675