Post on 06-Apr-2018
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Entrepreneurship
Management
Digi Xerographers
Krishnakant Mishra 73
Abhijeet Roy 90
Dipanshoo Shende98
Nitesh Solanki 104 Ranjit A Thakre109
Shervin Mashreghi PG9
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Services Provided
Typing
Printing (Machine, Screen, Digital)
Binding(embossing)
Photocopying
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Expected Customers
Individual:
Students
Families
Business:
Contractors
Corporates
Banks
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Selected Market Area
Mumbai Central,
Grant Road,
Tardeo.
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Marketing Strategy
Pamphlet
Non traditional media (Outdoor media)
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Pricing Printing: Rs. 0.75 for normal paper, Rs. 1 for bond paper.
Photocopying: Rs. 0.50 on normal paper
Machine printing on number of copies
Offset printing based on number of colours
Black Rs.80/ 1000 copies, colour Rs.100/ 1000 copies
Screen printing Minimum Rs.120 based on no of copies
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Binding:
Rs.120 Hard binding
Rs.15 Spiral Binding
Rs.25 Comb binding (plus additional chargesabove 100 pages)
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Location
In Mumbai central
Nearer to Mumbai central station
Shop: Around 300 sq. ft. area
Rent Rs. 20000 p. m.
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Manpower
3computer operator
1 Xerox operator
1 Binder
1 Screen Printer
2 Helpers
Working hours:
9 am to 9 pm
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Machinery & Equipment
Purchase machines from Modi Xerox
Digital (Laser) Printer
Colour printer
Screen printing material
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B/W Machine
WorkCentre 5225/5230
Copier
Functions: Copy, Print, Colour network scan, Email,
Walkup faxEmail, Internet fax, LAN fax, Network fax
server enablement, Network fax server enablement,
Copy speed up to 25 ppm (standard/max) 256 MB
Duty cycle Up to 75,000 images/month
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Colour machine
WorkCentre 6505 at a glance
Functions: Copy, Email, Fax, Print, Scan
Print speed Colour: up to 24 ppm
Black: up to 24 ppm Colour, Two-sided output
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Cost Structure
Variable Cost
Raw Materials (Paper, Ink cartridges, Printing ink,
visiting cards)
Electricity Salary & Wages(Rs. 5000 screen printer, Rs. 4000
binder, helpers Rs. 3000 pm)
Interest on term loan 13%
Depreciation is 5%
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Inventory
Paper:
A/4 20 Rims p.m.
A/3 10 Rims p.m.
Ink boxes: 5-6 boxes of basic colours,
2-3 boxes of golden and silver colour,
3 bottles of diluter (p.m.)
Other materials
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