Post on 22-Sep-2020
ENTREPRENEUR SUPPORT PROVIDERS NETWORK2018 WORKSHOP II TUESDAY, JUNE 26, 2018
2017 IN REVIEW
• Getting to know each other• Identifying resources and our strengths• Solving Entrepreneur Issues• Coaches & Capital Speed Networking
• Introduction to Entrepreneur Support Ecosystem
• Hurdles• Public awareness of entrepreneur support resources
GOAL FOR 2018FILL THE GAPS
IN 2018, WE WILL ACCOMPLISH . . .
• Increase Resource Awareness & Identify Gaps
• Identify Tools to Connect & Promote
• Coordinate & Promote Global Entrepreneurship Week Programming
• Celebrate Our Successes
2019: MEASURING PROGRESS
• Components
• Collective Capacity
• Success
PLEASE INTRODUCE YOURSELF
• Your name
• Your organization
• What additional entrepreneurs support resource you wish you had in your community
TOOLS TO PROMOTE
• InTheKnow Upstate
• TATT Resource Map
ASSETS THAT AMPLIFY Stephanie Acker Founder
TODAY…
YOUR UPSTATE CALENDAR
SIMPLE SOCIAL TIPS THAT WORK
Q & A
We connect locals and visitors
to the BEST
EXPERIENCES IN THE UPSTATE
– all in ONEplace.
InTheKnowUpstate.com
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Slide Title
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One Upstate-wide Calendar of Events One place to find Upstate experiences Expanded reach and resources Aligned values and community focus Realign resources to amplify efforts
An Ideal Partnership
AMPLIFY YOUR REACH
Upstate-Wide CalendarFree for Upstate events:
Inclusive
Open to the public
Of interest to the audience
Not retail/sales
AMPLIFY YOUR REACH
Submit Your Event Event description
Time & location
Link
Contact information
Picture
PRO TIP: Send one week+ ahead Share link on your social
& tag ITK, venue, etc.
AMPLIFY YOUR IMPACT
Put social to work for YOU
PRO TIPS
Must have for most businessesMegaphone opportunityContent is King, Engagement is Queen70/30 Rule
PRO TIPS
#1 – A simple way to grow your followers
PRO TIPS
#2 – Go live10X Higher Reach
Show Your Brand Personality
PRO TIPS
#3 – Don’t go it alone Lumen 5 – Quick videos from content
Canva – Graphics with templates
Bitly – Shorten links
PicMonkey – Crop, resize images
Font Candy+ - Enhance, add text to images
Spark Video – Audio with text videos
PRO TIPS
Growing rapidlyPut a face to your brandConnect visuallyDeeper engagement
PRO TIPS
#1 – #hashtags are your friendCreate or join a conversation
Follow for insights
Create a branded tag
PRO TIPS
#2 – Go beyond the
Reply back to comments Comment on posts
of influencers
Find potential followers & engage
PRO TIPS
#3 – Learn what works, repeat
Post insights Content & audience insights
We’re Here to Help
advertise@intheknowupstate.com ~ 864.614.1441
Weekly social strategyHelpful content & languagePromotional ideasPro tipsSmall business resourcesWorkshops & more…
TATT RESOURCE MAP
Upstate Business Ecosystem Asset Map
GLOBAL ENTREPRENEURSHIP WEEK PLANNING
• At your Tables• What activities are you planning for GEW?
• How are you promoting them?
GLOBAL ENTREPRENEURSHIP WEEK PLANNING
• Move to Tables With Similar Events• What are you going to accomplish with the event?
• How are you promoting the event?
• What resource are you missing that would absolutely assure that you accomplish your goal?
YOUR ASSIGNMENT:
• Convene everyone who supports entrepreneurship• meet each other (start building your ecosystem)• talk about what you do best and worst
• Show them how to use InTheKnow Upstate and the Resource Map
• Share your plans for GEW activities
• Invite them to our next ESP meeting
NEXT MEETING
• Be prepared to identify the additional support your entrepreneurs need to be successful
• Be prepared to finalize plans for your GEW activities
• Invite your ecosystem partners
• Invite someone from the media
THANK YOU!ADDITIONAL QUESTIONS & DISCUSSION