Enjoy The Chaos

Post on 28-Nov-2014

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my presentation from lift08

Transcript of Enjoy The Chaos

Enjoy the chaosHenriette Weber Andersen, Li08

What’s vital for businesses and marketing

these days?

We are a part of...

...the “silent revolution”

As part of the silent revolution I am battling emptyness

Just like Bastian and Atreyu did in “the never ending story”

e normal business approach

Does it make sense anymore ?

e business of busines is business

So where’s the chaos ?

Everyting is changing...

Marketing is changing too

What are the companies afraid of ?

Face the anarchy

Enjoy the chaos

As revolutionaries...

....We want conversation first

(Businesses are the other way around)

We want a relationship

Preferably 1 on 1

You want a piece of me?

Meet me where I am on my premises

No noise ! - please

(No noise = effective marketing)

Marketing as natural presence

e internet is surroundings without a center

e consumer capitalism has already won !

now go do something radically and utterly different !

ank you